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Summary
Many dyes damage, we do the opposite. Infused with Bond Booster, hyaluronic acid, and plant-based protein, this semi-permanent formula delivers rich, vibrant color, glossy shine, and a silky-soft finish. No damage. No dryness. No complicated process.
Benefits
- Transforms hair with high quality, vibrant pigments.
- Boosts bonds for healthier looking hair.
- Elevates hair with next-level, lasting shine.
- Infuses hair with ultimate hydration.
Features
- Thick, rich cream formula
- Large 8 oz jar for easy application
- Quick 20-minute processing time
Key Ingredients
- Bond Booster: supports healthy hair strands by visibly strengthening the hair and reducing the appearance of damage.
- Hyaluronic Acid: locks in water molecules to allow hair fibers to retain and seal in moisture.
- Plant-Based Protein: promotes visibly stronger hair strands while enhancing natural shine.
Item 77012807
Apply to clean, dry hair wearing gloves, then comb through to evenly saturate hair. Process for 20 minutes. Rinse thoroughly and style as usual.
Aqua/Water/Eau, Aloe Barbadensis (Aloe Vera) Leaf Juice, Cetyl Alcohol, Ethoxydiglycol, Cetearyl Alcohol, Helianthus Annuus (Sunflower) Seed Oil, Dimethicone, Glycerin, Cetrimonium Chloride, Polyquaternium-58, Persea Gratissima (Avocado) Oil, Ricinus Communis (Castor) Seed Oil, Behentrimonium Methosulfate, Panax Ginseng Root Extract, Simmondsia Chinensis (Jojoba) Seed Oil, Behentrimonium Chloride, Fragrance (Parfum), Divinyldimethicone/ Dimethicone Copolymer, C12-13 Alketh-23, C12-13 Alketh-3, Hydrolyzed Soy Protein, Hydrogenated Castor Oil/Sebacic Acid Copolymer, Butylene Glycol, Peg-12 Dimethicone, Amodimethicone, C11-15 Alketh-7, Laureth-9, Trideceth-12, Hydrolyzed Rice Protein, Lactobacillus/ Arundinaria Gigantea Ferment Filtrate (Bamboo Extract), Hydroxypropyl Gluconamide, Hydroxypropylammonium Gluconate, Sodium Hyaluronate, Ethylhexyl Methoxycinnamate, Hydrolyzed Vegetable Protein Pg-Propyl Silanetriol, Peg-16 Macadamia Glycerides, Hydrolyzed Quinoa Protein, Panthenol, Argania Spinosa (Argan) Kernel Oil, Moringa Oleifera (Moringa) Oil, Tocopheryl Acetate, Mica, Titanium Dioxide, Iron Oxides, Benzotriazolyl Dodecyl P-Cresol, Benzophenone-4, Phenoxyethanol, Ethylhexylglycerin, Benzyl Alcohol, Basic Blue 99, Basic Brown 16, Basic Yellow 87, Basic Yellow 57, Basic Red 51, Basic Red 76, Hc Blue 15, Acid Violet 43, Hexyl Cinnamal, Limonene, Linalool.
This brand is excluded from most Ulta Beauty coupons.
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
Decent
Honestly this hair dye was nothing special to me, its definitely different from other dyes, but not necessarily in a better way. The dye is very, very thick, almost like a goopy pomade. Its very difficult to get a good amount of coverage over your hair without using a significant amount of the produ...
Most Helpful Critical Review
Sadly Disappointed
I have brown hair. When I died mine blue I figured that I would at least get a hint of blue. Absolutely nothing showed. Not even a tinge. I shrugged it off thinking that it is simply because I have darker hair. Then my daughter wanted to dye her hair with both colors. My daughter has natrual white v...
9172 results
Best color I've ever used!
Reviewed at

So easy to apply, smells amazing, leaves hair so soft & shiny! Especially since I bleached it to a platinum blonde first. Usually I'd use iro iro as my go to for color, this line is so much better & easier... not to mention that it did not stain my fingers or tub when rincing, I did keep it in 45min instead of 20... absolutely love the colors & will be recommending it to everyone...
Beautiful long lasting blue
Verified Buyer
Submitted as part of a sweepstakes entry
Reviewed at

This color is so pretty and has lasted a long time in my hair!
Fun unique color
Verified Buyer
Submitted as part of a sweepstakes entry
Reviewed at

This is a fun color that you don't see many people rocking!
Love it
Verified Buyer
Submitted as part of a sweepstakes entry
Reviewed at

Love the quality and the color is fantastic!
Great product!
Verified Buyer
Submitted as part of a sweepstakes entry
Reviewed at

It is the best color mask I've tried! The color is SO vibrant. It looks great even when it starts to wash off. It goes from cobalt blue to turqoise to minty green. Makes my hair healthier, doesn't leave any residue on the hair or scalp! Smells amazing too. I will be trying other colors!