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amika Bust Your Brass Cool Blonde Strength Repair Shampoo
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Highlights
Summary
Cleanse and tone brassy hues while hydrating and strengthening strands with amika's Bust Your Brass Cool Blonde Strength Repair Shampoo.
Benefits
- Brightens, tones, and counteracts brassy, yellow hues
- Strengthens damaged hair while helping to prevent future breakage
- Results in hair that is soft, bright, and more manageable
- This ultra-violet shampoo is clinically proven to hydrate and strengthen damaged strands
Key Ingredients
- Bond Fortifying Technology: Helps target and strengthen the bonds in hair most prone to breakage due to environmental stressors, heat, chemical treatments, and more
- Plant Butters: Vitamin-rich mango butter, borage oil, and shea butter
- Vegan Proteins: Derived from quinoa and provide keratin-like benefits
- Ultra-violet Pigments: Counteract yellow and brassy tones to bring out the best shades of blonde, silver, and gray
Research Results
- 2.2x stronger hair*
- 55% less breakage*
- *After one use when shampoo and conditioner are used as a system
Item 2647629
Lather and massage shampoo through wet hair from root to ends. Leave on for 2-3 minutes, then rinse thoroughly.
Keep track of your tone: if you're loving your tone, keep up your routine as is. if you notice brassiness peeking in, increase use of Bust Your Brass an additional time per week. If you are a little too cool-toned and nearing a violet tone, cut back on the Bust Your Brass routine for a week or two.
Pre-caution: Avoid contact with eyes.
Water/Aqua/Eau, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Glycerin, Disodium Cocoamphodiacetate, PEG-7 Glyceryl Cocoate, Glyceryl Stearate, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit/Seed Oil, Borago Officinalis (Borage/Bourrache) Seed Oil, Persea Gratissima (Avocado/Avocat) Oil, Mangifera Indica (Mango/Mangue) Seed Butter, Butyrospermum Parkii (Shea/Karite) Butter, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Lavandula Angustifolia (Lavender/Lavande) Flower Extract, Chamomilla Recutita (Matricaria/Matricaire) Flower Extract, Rosmarinus Officinalis (Rosemary/Romarin) Leaf Extract, Hydrolyzed Quinoa, Aminomethyl Propanol, Bis-PCA Dimethicone, Butylene Glycol, Sodium Gluconate, Sodium Methyl Cocoyl Taurate, Disodium PEG-12 Dimethicone Sulfosuccinate, PEG-55 Propylene Glycol Oleate, PEG-12 Dimethicone, PEG-150 Distearate, Polyquaternium-10, Polyquaternium-7, Polysorbate 20, Propylene Glycol, Citric Acid, Dehydroacetic Acid, Benzyl Alcohol, Phenoxyethanol, Potassium Sorbate, Sodium Benzoate, Benzoic Acid, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene, Ext. Violet 2 (CI 60730)
This brand is excluded from most Ulta Beauty coupons.
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Hair Type
Most Helpful Positive Review
Bust Your Brass Saved My Hair
Okay, my hair story is a long, painful process and I'm sure my hairdresser friends twitch slightly when I talk about it. I decided rose gold was going to be a good hair color choice for me. Spoiler, it wasn't. Then I decide to go dark. And then darker. And darker and darker until I said PERMANENT BL...
Most Helpful Critical Review
Dry Frizz!
I had high hopes for this product, bc while I know the purple shampoos can dry out your hair, some reviews said this brand did not do that to your hair. I gave it a try, and the very first use made my hair SO dry and frizzy...I could feel it drying my hair out immediately in the shower when I was so...
2162 results
The Best Purple Shampoo
Verified Buyer
Reviewed at
I use this as my regular shampoo, washing every 3-4 days. But if I want to brighten up I leave it on for 10-15 minutes and it works wonders. This stuff is the best!
Love Amika
Verified Buyer
Reviewed at
My hairdresser recommended Amika for my gray hair to help with toning. Needless to say this shampoo does not disappoint. It smells and feels good in my hair. I receive so many complements about how beautiful my hair looks!
Great product
Verified Buyer
Reviewed at
This is great for getting the yellow and brassy tones out of your hair. It is strong so you don't have to use it as often so it lasts longer.
Simply the best!
Verified Buyer
Reviewed at
I've been platinum blonde my whole adult life, I've used many different high end and low end toning products but nothing ever compares to Amika's purple shampoo and conditioner duo. I ALWAYS come back to it! It's simply the best! Non drying, gentle yet very effective and banishes any brass or yellow tones, brightens dull blondes!
Amazing
Verified Buyer
Reviewed at
This is my favorite purple shampoo! It does not dry my hair, and it tones my brassiness perfectly. Will forever repurchase!!