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Highlights
Summary
Sol de Janeiro's Brazilian Joia Strengthening + Smoothing Shampoo is a bond-repairing, weightlessly hydrating, sulfate-free, color-safe shampoo for soft, healthy-looking hair infused with the iconic Cheirosa 62 fragrance.
Features
- A blend of hair-healthy Brazilian ingredients cleanses hair, provides lightweight hydration, and reduces damage, frizz and split ends. Transform your next wash day with Sol de Janeiro's iconic Cheirosa 62 fragrance
- Hair Type: Straight, Wavy, & Curly
- Hair Texture: Fine and Medium
- Gluten Free
- Paraben Free
- Sulfate Free
Key Ingredients
- SOL Seal Technology™: Keratin-like plant-based microcapsules repair damaged hair and help prevent future hair damage in one use.
- Brazil Nut Oil: Nurtures, protects, and restores vital shine
- Buriti Fruit: Fights frizz and strengthens dry, brittle hair
Research Results
- Clinically proven after one use:
- 58% of damage repaired
- 71% frizz reduction for 8 hours*
- Helps protect hair from future damage*
- 76% of split ends mended*
- *After Brazilian Joia™ Shampoo and Conditioner used together. In a clinical study when used as directed conducted by an independent 3rd party lab.
Item 2618320
Dispense a quarter-size amount and rub together to create a light lather. Gently massage directly into your scalp for one to two minutes, focusing on roots. Follow with The Brazilian Joia™ Strengthening + Smoothing Conditioner (sold separately) for maximum damage-repairing and hydrating benefits.
Water (Aqua), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Cocoyl Isethionate, Glycerin, Fragrance, Glycol Distearate, Cocamide MIPA, Sodium Lauroyl Sarcosinate, Sodium Chloride, Bertholletia Excelsa (Brazil Nut) Seed Oil, Cocos Nucifera (Coconut) Oil, Theobroma Grandiflorum (Cupuaçu) Seed Butter, Mauritia Flexuosa (Buriti) Fruit Oil, Euterpe Oleracea (Açaí) Fruit Oil, Chamomilla Recutita Flower Extract, Gardenia Jasminoides Fruit Extract, Caprylic/Capric Triglyceride, Coco-Glucoside, Coconut Acid, Isopropanolamine, Polyquaternium-7, Algin, Chitosan, Xanthan Gum, Carrageenan, Tetrasodium Glutamate Diacetate, Sodium Isethionate, Sodium Formate, Sodium Glycolate, Maltodextrin, Sodium Hydroxide, Sodium Benzoate, Sodium Sulfate, Guar Hydroxypropyltrimonium Chloride, Sorbitan Oleate, Citric Acid, Ethylhexylglycerin, Phenoxyethanol, Benzyl Salicylate, Coumarin, Geraniol, Hydroxycitronellal, Limonene, Linalool
This brand is excluded from most Ulta Beauty coupons.
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Hair Type
Most Helpful Positive Review
Brazilian Joia Strengthening + Smoothing Shampoo
I absolutely love all the products that my Girl Friend sent to me during quarantine she knew I had been having major problems with my hair as it was very dry & brittle & had lost its shine too, so I was unable to get to my Hair Dresser for my weekly deep conditioning treatments & I was telling my Gi...
Most Helpful Critical Review
Tried So Hard to Love It
This shampoo SMELLS AMAZING, just like the Bum Bum Cream. BUT, I hate everything else about it with a passion. I wanted to love it - I really did...and still wish I could, on some level. I even tested it out over a period of several months, hoping I could salvage some love for it for ANY reason, but...
4195 results
I would not buy this again
Hair Type Wavy Hair
This product was horrible for my hair. I purchased the shampoo and conditioner and it left a waxy build up on my hair. I went to style my hair with curls and the curls had so much build up they would not separate. It took two washes with clarifying shampoo to get rid of the build up.
love this stuff!
Reviewed at
Love this stuff! Smells great and my hair is amazing with it! I have super curly hair, and it loves this stuff! I wish the bottle was different, I feel like I can 't get it all out at the end.
I absolutely love it! It
Reviewed at
I absolutely love it! It cleans my hair so well without stripping it of its natural oils. My hair is beyond soft and smooth.
Buy it, try it, and youll fall in LOVE with it I promise!
Reviewed at
I absolutely LOVE the hair product line! I bought 1 of everything and I use them all almost everyday. I love how soft and shiny my hair is and of course the smell, come ON, I m addicted. I get so many compliments on my hair, how healthy it is and how great it smells.
Love it but not for me
Reviewed at
I loved the shampoo smells great feels great but unfortunately strips my hair color out so I can t use it
Questions
Q&A
Showing 3 out of 3 Questions
- Q
Is it okay for color treated hair?
- Asked by Just asking
- Official Answer By Sol de Janeiro - Brand EngageOur Brazilian Joia Shampoo is color safe , however, we always recommend a strand test or consulting with your stylist for specific hair concerns.Was this answer helpful to you
- Q
How many ounces is it? I can't find the amount on ulta.
- Asked by Sommer
- Official Answer By Sol de Janeiro - Brand EngageThe bottle is 3 oz!Was this answer helpful to you
- Q
how does this with the conditioner work for curly/wavy hair?
- Asked by turkey
- Official Answer By Sol de Janeiro - Brand EngageBrazilian Joia Strengthening + Smoothing Shampoo is perfect for fine to medium curly and wavy hair! Our blend of hair-healthy Brazilian ingredients helps cleanse hair without stripping moisture and addresses concerns of damage, dryness, frizz, split ends, and hair weighed down by heavy formulas.Was this answer helpful to you