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Highlights
Summary
Too Faced's Born This Way Undetectable Medium-To-Full Coverage Foundation formula that delivers 24-hour hydration + color-true wear that's transfer-resistant, waterproof, and sweat and humidity proof.
Benefits
- Natural finish
- 24-Hour wear
- 24-Hour ydration
- Transfer resistant
- Waterproof
- Color true for 24 hours
- Sweat & humidity proof
- All-day fadeproof
- Reduces appearances of pores
- Improves appearance of skin tone
- Crease proof
- Non-caking
- Non-poring
- Non-streaking
- Photo friendly
Key Ingredients
- Hyaluronic Acid
- Glycerin
- Vitamin E
Item 2640232
Apply with fingertips or a brush. Start at center of the face and work outward. Apply more to achieve desired coverage.
Pro Tip: For a sheer and radiant look, mix Hangover Primer with your Born This Way Foundation
Water\Aqua\Eau, Dimethicone, Coco-Caprylate/Caprate, Trimethylsiloxysilicate, Phenyl Trimethicone, Cetyl PEG/PPG-10/1 Dimethicone, Propanediol, Polyglyceryl-4 Isostearate, Glycerin, Mica, Sodium Hyaluronate, Rhododendron Ferrugineum Extract, Cocos Nucifera (Coconut) Fruit Juice, Tocopheryl Acetate, Caprylyl Glycol, Methicone, Cocos Nucifera (Coconut) Liquid Endosperm, Disteardimonium Hectorite, Sodium Chloride, 1,2-Hexanediol, Trisodium Ethylenediamine Disuccinate, Sodium Dehydroacetate, Sodium Benzoate, Potassium Sorbate, [+/- Titanium Dioxide (CI 77891), Iron Oxides (CI 77491), Iron Oxides (CI 77492), Iron Oxides (CI 77499)]
This brand is excluded from most Ulta Beauty coupons.
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Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Eye Color
Skin Tone
Skin Type
Most Helpful Positive Review
Beautiful Natural Finish
[I received this product in exchange for my honest review] Absolutely Too Faced ! They nailed the assignment and hit it out of the park. This foundation lives up to all of the claims in my opinion, the bottle is beautiful like the go frosted glass always eats beautiful writing on the label. I feel t...
Most Helpful Critical Review
Beautiful finish, thicker wear
[I received this product in exchange for my honest review] The Too Faced Born This Way Foundation has some definite strengths, but it didn't fully win me over. The coverage is impressive — medium to full and very buildable — and it does a great job evening out the skin tone without looking too cakey...
1663 results
Not for mature skin
Skin Tone Medium
Skin Type Combination
Eye Color Brown
Verified Reviewer
Submitted as part of a free sample program
Reviewed at
[I received this product in exchange for my honest review] This review is coming from a 61 year old woman. On my mature skin, this foundation was not a good fit. Although the shades are nice, the finish is way too heavy, even when using little product. For older women like me i would recommend sticking to light coverage foundations.
Bummed out with new formula
The old formula was 10/10, but now, the new formula is super disappointing. The old formula made my skin look dewy & plump, and this was my go-to for years! It lasted all day too, and truly did have great coverage. So since I was running low with the old formula, I ended up buying the new one to stock up. I was shocked that they changed the ingredients, but I was entrusting that it could be an even better change. Unfortunately, it didn't. In comparison to the original version, this new formula feels heavy and cakey; before, it felt lightweight and smooth. I was on FaceTime with my close family member (who is a beauty lover & gives honest feedback), and I didn't even say anything about my new makeup at all to her. She asked, "Did you change your foundation? Sorry, i'm just letting you know it looks thick and cakey." I explained to her why. Then the next day, I went to test out the remaining foundation I have left (the old formula) without telling her. I asked her, "How's my foundation today? Did I fix it?" She said, "Yes, it looks a lot better. What did you do?" I told her that it was actually the old formula, and she said she truly noticed the difference. So, I'm pretty sad that I have to find a new go-to foundation because I have been using the original version for many years. I truly hope somehow they can switch back.
Disappointing
Skin Tone Light
Skin Type Dry
Eye Color Blue
Verified Reviewer
Reviewed at
I've used this foundation for years. I loved how it blended into my skin and looked so natural. I just got a new bottle with the formula change. Now it looks very orangey on my skin. Same shade I've always used. Im not sure how to fix it. Do I try another shade? I don't really want to spend the money again to find if another will work. Why fix something that wasn't broken? So disappointing!!!!!
Full coverage foundation with a natural finish!
Skin Tone Light
Skin Type Combination
Eye Color Green
Verified Reviewer
Reviewed at
This has to be my new favorite foundation. I loved how the quiz was super easy for me to pick a shade that matched me perfectly makes my skin feel really nice and look very beautiful and covered it covered a lot of my redness, which is my main concern with my skin Too face is always been an amazing brand to me.
Born this lasts way all day!
Skin Tone Olive
Skin Type Combination
Eye Color Brown
Verified Reviewer
Submitted as part of a free sample program
Reviewed at
[I received this product in exchange for my honest review] So thrilled to have received this Too Faced " Born this Way" foundation! It is not to heavy and it is not extremely light, it is just perfect! Highly recommend for anyone looking for a natural looking foundation with a velvety finish!
