Use the following zoom and pan buttons to control the image that follows them
Tab through the images or use the previous or next buttons to navigate each product image
Summary
Highlights
Too Faced's Born This Way Undetectable Medium-To-Full Coverage Foundation formula that delivers 24-hour hydration + color-true wear that's transfer-resistant, waterproof, and sweat and humidity proof.
Benefits
- Natural finish
- 24-Hour wear
- 24-Hour ydration
- Transfer resistant
- Waterproof
- Color true for 24 hours
- Sweat & humidity proof
- All-day fadeproof
- Reduces appearances of pores
- Improves appearance of skin tone
- Crease proof
- Non-caking
- Non-poring
- Non-streaking
- Photo friendly
Key Ingredients
- Hyaluronic Acid
- Glycerin
- Vitamin E
Item 2640230
Apply with fingertips or a brush. Start at center of the face and work outward. Apply more to achieve desired coverage.
Pro Tip: For a sheer and radiant look, mix Hangover Primer with your Born This Way Foundation
Water\Aqua\Eau, Dimethicone, Coco-Caprylate/Caprate, Trimethylsiloxysilicate, Phenyl Trimethicone, Cetyl PEG/PPG-10/1 Dimethicone, Propanediol, Polyglyceryl-4 Isostearate, Glycerin, Mica, Sodium Hyaluronate, Rhododendron Ferrugineum Extract, Cocos Nucifera (Coconut) Fruit Juice, Tocopheryl Acetate, Caprylyl Glycol, Methicone, Cocos Nucifera (Coconut) Liquid Endosperm, Disteardimonium Hectorite, Sodium Chloride, 1,2-Hexanediol, Trisodium Ethylenediamine Disuccinate, Sodium Dehydroacetate, Sodium Benzoate, Potassium Sorbate, [+/- Titanium Dioxide (CI 77891), Iron Oxides (CI 77491), Iron Oxides (CI 77492), Iron Oxides (CI 77499)]
This brand is excluded from most Ulta Beauty coupons.
We think you'll like
12 items
Use previous and next buttons to navigate the slides of the We think you'll like Product Carousel
Similar items for you
12 items
Use previous and next buttons to navigate the slides of the Similar items for you Product Carousel
Sponsored products
12 items
Use previous and next buttons to navigate the slides of the Sponsored products Product Carousel
Questions
Ask a QuestionWhat do you want to know about this product?
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Eye Color
Skin Tone
Skin Type
Most Helpful Positive Review
Beautiful Natural Finish
[I received this product in exchange for my honest review] Absolutely Too Faced ! They nailed the assignment and hit it out of the park. This foundation lives up to all of the claims in my opinion, the bottle is beautiful like the go frosted glass always eats beautiful writing on the label. I feel t...
Most Helpful Critical Review
Beautiful finish, thicker wear
[I received this product in exchange for my honest review] The Too Faced Born This Way Foundation has some definite strengths, but it didn't fully win me over. The coverage is impressive — medium to full and very buildable — and it does a great job evening out the skin tone without looking too cakey...
1583 results
Amazing product
Skin Tone Fair
Skin Type Combination
Eye Color Brown
Verified Reviewer
Submitted as part of a free sample program
Reviewed at

[I received this product in exchange for my honest review] I got this for free from influencers. I am very happy to try it on my face. Undetectable Medium-To-Full Coverage Foundation formula that delivers 24-hour hydration. color-true wear that's transfer-resistant, waterproof, and sweat and humidity proof. packaging is very cute.
Lovely buildable medium coverage
Skin Tone Medium
Skin Type Oily
Eye Color Brown
Verified Reviewer
Submitted as part of a free sample program
Reviewed at

Nice, buildable medium coverage. I picked a shade too dark, but would buy again in a lighter shade. The packaging has a nice feel to it. It's easy to blend and has a natural finish - not too dewy or too matte.
Good foundation, not cakey, blends well
Skin Tone Medium
Skin Type Combination
Eye Color Blue
Verified Reviewer
Submitted as part of a free sample program
Reviewed at

[I received this product in exchange for my honest review] I really like this foundation. I typically use a foundation by a similar brand that has become my go-to. I almost thought that I would maybe even switch to this one, however what I don't like is that it's extremely liquidy. I accidentally dripped some on my sweatshirt and it stained and wouldn't come out after multiple washes. The packaging is super nice it looks fancy and I like the pump to dispense the product versus other types of foundation bottles. The shade matches perfectly and it comes on very sheer which I like, it's not cakey at all. I would consider using this again for sure.

an old classic
Verified Reviewer
Submitted as part of a free sample program
Reviewed at

[I received this product in exchange for my honest review] This shade was a bit warm for me, however the coverage is full and blends well! The packaging is durable and cute. This a good foundation shade for someone who has warmer undertones in the light-medium range and wants something full coverage.
Best foundation for EVERY occasion!
Skin Tone Medium
Skin Type Combination
Eye Color Brown
Verified Reviewer
Submitted as part of a free sample program
Reviewed at

The BEST foundation I've ever used! It's so full coverage without using cakey and I know it will always look good for pics. Doesn't feel heavy at all and looks so blurring! I will forever use this foundation till I die!!