Beauty in 2 hours or less—order online, pick up in store.

Use the following zoom and pan buttons to control the image that follows them

Briogeo Be Gentle, Be Kind Aloe + Oat Milk Ultra Soothing Fragrance-Free Hypoallergenic Shampoo #1
Briogeo Be Gentle, Be Kind Aloe + Oat Milk Ultra Soothing Fragrance-Free Hypoallergenic Shampoo #1

 Be Gentle, Be Kind Aloe + Oat Milk Ultra Soothing Fragrance-Free Hypoallergenic Shampoo

Online only

$28.00

or

Size:8.0 oz

Offers

Pickup and delivery options

Unavailable to ship

Out of Stock

Notify me when this item is available:

Notify me when this item is available:

By clicking this box and on the “Submit” button, I consent to receive automated marketing text messages from or on behalf of Ulta sent to the phone number provided above. Consent is not a condition of purchase. Standard message and data rates may apply. By clicking, I also agree to the ULTA.com Terms and Conditions and have read Ulta’s Privacy Policy.

Earn points on this purchase.

Details

Benefits

  • Gentle and free of essential oils
  • Soothes skin
  • Calms, nourishes, and hydrates

Key Ingredients

  • Aloe Vera: Contains vitamins and minerals that are known to provide anti-microbial and irritation-minimizing benefits.
  • Oat Milk: Contains polysaccharides and is rich in omega-6 fatty acids and vitamin B.
  • Green Tea Extract: Provides antioxidant, anti-microbial, and irritation-minimizing benefits.

Item 2595117

How To Use

Apply to wet hair. Massage for 30 seconds to build lather, then rinse. For best results, pair with Be Gentle, Be Kind Aloe and Oat Milk Ultra Soothing Conditioner (sold separately).

Ingredients

Water/Aqua/Eau, Sodium Lauroyl Methyl Isethionate*, Cocamidopropyl Betaine*, Glycerin*, Aloe Barbadensis Leaf Juice*, Avena Sativa (Oat) Bran Extract*, Camellia Sinensis Leaf Extract*, Limnanthes Alba (Meadowfoam) Seed Oil*, Panthenol, Sodium Gluconate*, Citric Acid*, Leuconostoc/Radish Root Ferment Filtrate*, Panthenyl Hydroxypropyl Steardimonium Chloride*, Tocopheryl Acetate, Potassium Sorbate, Sodium Benzoate, Caprylhydroxamic Acid*, Benzyl Alcohol.

Shipping & Coupon Restrictions

This brand is excluded from most Ulta Beauty coupons.

See brand eligibility details

Similar items for you

12 items

We think you'll like

12 items

Sponsored products

12 items

Review Snapshot

by PowerReviews

128 ReviewsWrite a Review
87%
of respondents would recommend this to a friend
Ratings Distribution
Pros
No Pros
Cons
No Cons
Hair Type
Most Helpful Positive Review
New Holy Grail?

*This product was sent complimentary to me for reviewing purposes* This is my first time using Briogeo as a brand and I think this may be my new favorite hair care line. I have thin, slightly wavy hair and I honestly wash my hair maybe once a week. This shampoo was able to cleanse my day 4 hair, onl...

Versus
Most Helpful Critical Review
Warning to those that are protein sensitive.

This review is for both BeGentle, Be Kind Aloe + Oat Milk Ultra Soothing Fragrance-FreeHypoallergenic Shampoo and BeGentle, Be Kind Aloe+ Oat Milk Ultra Soothing Fragrance-FreeHypoallergenic Conditioner I don't necessarily follow the CGM, but I do like to use the portals to check the safety of the ...

128 results

Ultra Soothing Fragrance-Free Hypoallergenic Shampoo

Submitted 4 years ago

By Jay

From USA

Complimentary from Briogeo Hair Care. The Briogeo Be Gentle, Be Kind™ Aloe + Oat Milk Ultra Soothing Shampoo is vegan, cruelty-free, clean, and natural. I like how this product was actually dermatologist-tested and does not irritate my scalp.

Bottom Line Yes, I would recommend to a friend

Was this review helpful to you?
I really enjoy this

Submitted 4 years ago

By Erica

From New York

I've been using this for a while now along with the conditioner and have really been liking both of them. There's a subtle smell to It and it does a great job at keeping my hair soft and nourished. I would definitely recommend.

Bottom Line Yes, I would recommend to a friend

Was this review helpful to you?
Disappointed

Submitted 4 years ago

By Kim

From Buffalo ny

Horrible!! Do not waste your money

Was this review helpful to you?
Great Product for My Eczema Prone Skin/Scalp

Submitted 4 years ago

By Curlygirlbrunette

From Huntsville, AL

I have dry, eczema-prone skin and scalp and this shampoo is great! I use to suffer from a very itchy scalp and eczema bumps from either fragrance in shampoos or the shampoos being too harsh, and I haven't had those problems at all since I started using this shampoo about two months ago. I have coarse, thick curly hair and this effectively cleans my scalp even when it's been several days in between washes and there's a lot of product in my hair. It is a watery consistency, but as long as you lather it in your hands before applying it to your scalp, it works like a charm! The only downside is I wish bigger bottle sizes were available. All in all, this is a great regular-basis shampoo to use alongside a monthly clarifying shampoo!

Was this review helpful to you?
Good product, bad pump

Submitted 4 years ago

By Addie

From Orange County, CA

Just like everyone else-- the formula is great. The pump for EVERY. SINGLE. bottle has been jammed. And I do believe the bottle is much too small. They need to make a bigger size like they do in their other lines. I do recommend the product!

Bottom Line Yes, I would recommend to a friend

Was this review helpful to you?

Q&A

Showing 1 out of 1 Questions
Q
Is it color safe
Asked by Sarah C
Official Answer By Briogeo - Brand Engage
Hello! Yes, this product is color safe.Was this answer helpful to you