Beauty in 2 hours or less—order online, pick up in store.

Use the following zoom and pan buttons to control the image that follows them

Briogeo Be Gentle, Be Kind Aloe + Oat Milk Ultra Soothing Fragrance-Free Hypoallergenic Shampoo #1
Briogeo Be Gentle, Be Kind Aloe + Oat Milk Ultra Soothing Fragrance-Free Hypoallergenic Shampoo #1

 Be Gentle, Be Kind Aloe + Oat Milk Ultra Soothing Fragrance-Free Hypoallergenic Shampoo

Online only

$28.00

or

Size:8.0 oz

Offers

Pickup and delivery options

Unavailable to ship

Out of Stock

Notify me when this item is available:

Notify me when this item is available:

By clicking this box and on the “Submit” button, I consent to receive automated marketing text messages from or on behalf of Ulta sent to the phone number provided above. Consent is not a condition of purchase. Standard message and data rates may apply. By clicking, I also agree to the ULTA.com Terms and Conditions and have read Ulta’s Privacy Policy.

Earn points on this purchase.

Details

Benefits

  • Gentle and free of essential oils
  • Soothes skin
  • Calms, nourishes, and hydrates

Key Ingredients

  • Aloe Vera: Contains vitamins and minerals that are known to provide anti-microbial and irritation-minimizing benefits.
  • Oat Milk: Contains polysaccharides and is rich in omega-6 fatty acids and vitamin B.
  • Green Tea Extract: Provides antioxidant, anti-microbial, and irritation-minimizing benefits.

Item 2595117

How To Use

Apply to wet hair. Massage for 30 seconds to build lather, then rinse. For best results, pair with Be Gentle, Be Kind Aloe and Oat Milk Ultra Soothing Conditioner (sold separately).

Ingredients

Water/Aqua/Eau, Sodium Lauroyl Methyl Isethionate*, Cocamidopropyl Betaine*, Glycerin*, Aloe Barbadensis Leaf Juice*, Avena Sativa (Oat) Bran Extract*, Camellia Sinensis Leaf Extract*, Limnanthes Alba (Meadowfoam) Seed Oil*, Panthenol, Sodium Gluconate*, Citric Acid*, Leuconostoc/Radish Root Ferment Filtrate*, Panthenyl Hydroxypropyl Steardimonium Chloride*, Tocopheryl Acetate, Potassium Sorbate, Sodium Benzoate, Caprylhydroxamic Acid*, Benzyl Alcohol.

Shipping & Coupon Restrictions

This brand is excluded from most Ulta Beauty coupons.

See brand eligibility details

Similar items for you

12 items

We think you'll like

12 items

Sponsored products

12 items

Review Snapshot

by PowerReviews

128 ReviewsWrite a Review
87%
of respondents would recommend this to a friend
Ratings Distribution
Pros
No Pros
Cons
No Cons
Hair Type
Most Helpful Positive Review
New Holy Grail?

*This product was sent complimentary to me for reviewing purposes* This is my first time using Briogeo as a brand and I think this may be my new favorite hair care line. I have thin, slightly wavy hair and I honestly wash my hair maybe once a week. This shampoo was able to cleanse my day 4 hair, onl...

Versus
Most Helpful Critical Review
Warning to those that are protein sensitive.

This review is for both BeGentle, Be Kind Aloe + Oat Milk Ultra Soothing Fragrance-FreeHypoallergenic Shampoo and BeGentle, Be Kind Aloe+ Oat Milk Ultra Soothing Fragrance-FreeHypoallergenic Conditioner I don't necessarily follow the CGM, but I do like to use the portals to check the safety of the ...

128 results

A great gentle line!

Submitted 4 years ago

By Katie

From Fort Lauderdale Fl

The Briogeo Be gentle Be Kind line is amazing. I've not tried almost everything from the range and this shampoo doesn't fall short of the other products. It leaves my hair feeling clean without harsh irritants. The brand is cruelty free as vegan! This product was gifted to me in exchange for my honest review.

Bottom Line Yes, I would recommend to a friend

Was this review helpful to you?
Great

Submitted 4 years ago

By Olga

From Albuquerque NM

Very gentle, natural and soothing shampoo. It cleanses my hair perfectly, and is so gentle, so nice to use. I also follow with the conditioner from a brand for better results. Amazing duo, just perfect for my hair.

Bottom Line Yes, I would recommend to a friend

Was this review helpful to you?
Pricey but worth it for sensitive scalp!

Submitted 4 years ago

By Tara

From TN

This shampoo is so luxurious feeling and very gentle on my scalp! I love that it comes in a pump and is fragrance-free. It lathers up really well and leaves my hair super shiny. I noticed that I can skip conditioner with this and just use a leave-in because I have such fine hair.

Bottom Line Yes, I would recommend to a friend

Was this review helpful to you?
Gentle for kids too

Submitted 4 years ago

By Shailza

From Nyc

I don't necessarily have sensitive scalp but it itches and gets irritation a lots. A true minimalist's dream. The aloe and oat in this shampoo makes it really gentle. And take it from mama of 2 kids under 5. I love to use it on their dry sensitive ultra gentle scalp. It doea not sting eyes either and thoroughly hydrates while cleansing.

Bottom Line Yes, I would recommend to a friend

Was this review helpful to you?
Great gentle & clean shampoo

Submitted 4 years ago

By Lifestylebyjaz

From Vermont

This is a great shampoo! I wash my hair usually every 3-4 days so I double wash, and this shampoo makes my hair feel so clean every time. My scalp usually gets irritated from double washing but this shampoo relieves that and makes my hair feel calm and hydrated. I love the clean, natural ingredients and that this shampoo is dermatologist tested!

Bottom Line Yes, I would recommend to a friend

Was this review helpful to you?

Q&A

Showing 1 out of 1 Questions
Q
Is it color safe
Asked by Sarah C
Official Answer By Briogeo - Brand Engage
Hello! Yes, this product is color safe.Was this answer helpful to you