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Highlights
Summary
Gently cleanse hair and scalp, sealing the cuticle to enhance shine with apple cider vinegar, argan oil and an abundance of nourishing superfoods in AG Care 98% Plant-Based Essentials Balance Apple Cider Vinegar Sulfate-Free Shampoo.
Benefits
- Enhances shine + softness
- Refill your 12.0 oz bottle 2.8x
Key Ingredients
- Organic apple cider vinegar
Formulated Without
- Silicones
- Sulfates
- PABA
- Parabens
- Gluten
- DEA
- Animal testing
Item 2607337
Massage into wet hair and rinse.
Aqua (Water/Eau), Potassium Cocoyl Glycinate, Sodium Lauroyl Methyl Isethionate, Sodium Lauroyl Sarcosinate, Hydroxypropyl Methylcellulose, Polysorbate 20, C10-16 Alkyl Glucoside, Pisum Sativum (Pea) Peptide, Sodium Pca, Caprylyl Glycol, Phenethyl Alcohol, Guar Hydroxypropyltrimonium Chloride, Decyl Glucoside, Propanediol, Glycerin, Mentha Arvensis Leaf Oil, Mentha Viridis (Spearmint) Leaf Oil, Rosmarinus Officinalis (Rosemary) Leaf Oil, Butylene Glycol, Citral, Rosmarinus Officinalis (Rosemary) Leaf Extract, Linalool, Cymbopogon Schoenanthus Oil, Lavandula Angustifolia (Lavender) Oil, Salvia Sclarea (Clary) Oil, Acacia Concinna Fruit Extract, Balanites Aegyptiaca Fruit Extract, Triethyl Citrate, Panthenol, Acetum (Vinegar), Helianthus Annuus (Sunflower) Seed Extract, Limonene, Aloe Barbadensis Leaf Extract, Gypsophila Paniculata Root Extract, Geraniol, Arnica Montana Flower Extract, Linum Usitatissimum (Linseed) Seed Extract, Olea Europaea (Olive) Leaf Extract, Panicum Miliaceum (Millet) Seed Extract, Prunus Amygdalus Dulcis (Sweet Almond) Seed Extract, Argania Spinosa Kernel Oil, Tetrasodium Glutamate Diacetate, Citric Acid, Prunus Armeniaca (Apricot) Fruit Extract, Prunus Persica (Peach) Fruit Extract, Pyrus Malus (Apple) Fruit Extract, Sodium Hydroxide
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Hair Type
Most Helpful Positive Review
I think I found my Holy Grail shampoo/conditioner?
My hair is medium-thick, low porosity, 2C/3A curly wavy combo, and color treated, and I have been looking for a good shampoo/conditioner set for the past... well, forever. I've tried so many different brands, and all of them have been mostly okay, but I've never found anything that actually made my ...
Most Helpful Critical Review
A mixed review…
I have such a love-hate relationship with this shampoo! I love what it does for my hair and scalp: Soft but not limp, clean but not stripped, just a lovely balance for shiny good hair that gets washed every three days or so. While some have noted that the scent is strong, I love it: It's like lemong...
700 results
Only shampoo I use!
Verified Buyer
Reviewed at

Excellent shampoo! Lathers beautifully. Cleans hair but is not harsh. Highly recommend.
Amazing!!
Verified Buyer
Reviewed at

My hair looks so different now!
Great product!
Verified Buyer
Reviewed at

Great product!
Great product!
Hair Type Wavy Hair
Great and clean product! After using, my hair was soft and silky to the touch. My only complaint was that it didn't give me the volume I was looking for so I probably wouldn't purchase again especially at that price point.
Good shampoo but can use some improvements.
Verified Buyer
Reviewed at

I have used a few apple cider vinegar based shampoo before. I love that this one has included 98% natural ingredients and it is also sulfate-free. I like the gel formula lathers easy and leaves my hair feeling fresh, clean and seems to help tame my frizzy hair. Also doesn't leave any residue, but it can be pretty drying for the dry scalp to use everyday. I would recommend to use it once or twice a week as a deep cleaning treatment. I am also not sure why they had to ruined the natural ingredients used by adding artificial perfume/fragrance. The scent is way too stong for my liking, as I am sensitive to artificial scents. The packaging might look eco-friendly but it doesn't say anywhere on the bottle that it can be recycled?

Questions
Q&A
Showing 5 out of 19 Questions
- Q
I use oil based pomade in my hair will this remove that? I'm looking for a color safe shampoo that will remove the waxy buildup from the pomade.
- Asked by Chelsea
- Official Answer By AG Care - Brand EngageAll AG Care shampoos are colour safe, and we would recommend Renew Clarifying Shampoo for the removal of waxy product buildup.Was this answer helpful to you
- Q
Can you use on color treated hair?
- Asked by Girlygirl
- Official Answer By AG Care - Brand EngageYes, in fact, our complete collection is safe to use on colour-treated hair.Was this answer helpful to you
- Q
Is this shampoo recommended for every day use?
- Asked by Monica
- Official Answer By AG Care - Brand EngageYes, Balance is gentle and can be used daily. It is a product that can be used as often or as little as your hair type requires.Was this answer helpful to you
- Q
Someone in the reviews mentioned that the product consistency changes over time and that if you don't use the product quickly it is less effective. What is the typical shelf life, and can you extend it (e.g., put in the refrigerator)?
- Asked by Practical consumer
- Official Answer By AG Care - Brand EngageThank you for your question. For peak freshness, we recommend using Balance within 24 months and 12 months from opening.Was this answer helpful to you
- Q
Should i follow up with a hydrating shampoo since this is a clarifying shampoo?
- Asked by Tay
- Official Answer By AG Care - Brand EngageGreat question, Balance gently cleanse the hair and scalp, while enhances shine. It can be used as a daily shampoo and doesn't require a second wash. However, if you hair is seeking more hydration, we recommend using a hair mask like Nourish or a leave on conditioner before styling like Fast Food leave on.Was this answer helpful to you