SKIP TO MAINSKIP TO FOOTER

Free standard shipping on any $35 purchase

Use the following zoom and pan buttons to control the image that follows them

Urban Decay Cosmetics Anti-Aging Eyeshadow Primer Potion #1
Urban Decay Cosmetics Anti-Aging Eyeshadow Primer Potion #1

Tab through the images or use the previous or next buttons to navigate each product image

Urban Decay Cosmetics Anti-Aging Eyeshadow Primer Potion

$28.00

Replenish & Save

Size:0.33 oz

Pickup and delivery options

In stock and ready to ship

Save 5% and get free shipping on each subscription order. Cancel anytime!

Yay! You're earning points!

Details

Benefits

  • This nude, creamy eyelid primer dries invisibly to prep for both colorful eyeshadows and natural eye makeup that is long-lasting up to 24 hours on all skin tones, skin types, and eye shapes for any eye look.
  • Anti-aging ingredients help to minimize the appearance of wrinkles and prevent eyeshadows from creasing or cracking, even on oily lids.
  • Cream eyeshadow base contains optical blurring pigments for improving skin texture and the look of tired, hooded eyes.
  • Intensifies the look of metallic, glitter, matte, and shimmer eyeshadows.

Features

  • Paraben-free

Research Results

  • In an 8-week clinical study:
  • 100% of participants had a measurable improvement in the appearance of fine lines.
  • 100% had measurably brighter skin.
  • 97% had a measurable improvement in radiance and clarity.

Item 2286791

How To Use

• For long-lasting wear, smooth on just a touch of Anti-Aging Eyeshadow Primer Potion. • Apply eyeshadow immediately, while the primer is fresh, for vibrant, just-applied color that lasts up to 24 hours.

Ingredients

Isododecane, Talc, Cyclopentasiloxane, Trimethylsiloxysilicate, Triethylhexanoin, Oryza Sativa (Rice/Riz) Bran Oil, Trihydroxystearin, Disteardimonium Hectorite, Polyethylene, Sorbitan Sesquioleate, VP/Hexadecene Copolymer, C12-15 Alkyl Benzoate, Dimethicone, Alumina, Caprylic/Capric Triglyceride, Phenoxyethanol, PEG-40 Stearate, Synthetic Beeswax, Propylene Carbonate, Hexyl Laurate, Polyglyceryl-4 Isostearate, Tribehenin, PEG-10 Dimethicone, Stearic Acid, Ethylhexylglycerin, Ceramide 2, PEG-10 Rapeseed Sterol, Alaria Esculenta Extract, Palmitoyl Oligopeptide, Aqua (Water/Eau). May Contain: Mica, CI 77891 (Titanium Dioxide), CI 77491/77492/77499 (Iron Oxides), CI 77163 (Bismuth Oxychloride).

Shipping & Coupon Restrictions

This brand is excluded from most Ulta Beauty coupons.

See brand eligibility details

Frequently bought together

3 items

Current Product

Urban Decay Cosmetics

Anti-Aging Eyeshadow Primer Potion

Size: 0.33 oz
$28.00
Peace Out

2% Salicylic Acid Early Stage Acne Dot

$20.00
Kiehl's Since 1851

Truly Targeted Acne-Clearing Solution with Salicylic Acid

$30.00

Make it a routine

Add these personalized recommendations to complete your beauty routine.

Step 1

Current Product

Urban Decay Cosmetics

Anti-Aging Eyeshadow Primer Potion

Size:: 0.33 oz
$28.00

Step 2

Morphe

ChromaPlus 6-Pan Eyeshadow Palette

Color:
Rich Glitch
$15.00

Step 3

Too Faced

Better Than Sex Volumizing & Lengthening Mascara

Color:
Black
$29.00

We think you'll like

12 items

Similar items for you

12 items

Sponsored products

12 items

Q&A

Showing 5 out of 94 Questions
Q
How effective is this product at holding color in place on very oily eyelids?
Asked by Mama's Eyes
Official Answer By Urban Decay - Brand Engage
Hey! Our Primer Potion offers up to 8 hours of long-lasting wear, smooth and even application, and helps maintain the vibrancy of your eyeshadow. We suggest checking out the shades Original for a translucent, clean base, and Eden for a nude, matte base. We hope this helps!Was this answer helpful to you
Q
I have lost my eyebrows with age and need a primer that keeps eyebrow pencil to stay on. Is this a proper use for this product?
Asked by Carol
Official Answer By Urban Decay - Brand Engage
Hi there! Our Urban Decay Anti-Aging Eyeshadow Primer Potion is used for priming the eyelids rather your eyebrow area. We recommend using our All Nighter Setting Spray to lock in your drawn-in eyebrows. We hope this helps!Was this answer helpful to you
Q
Has the product been tested on contact lens wearers (ie, does it cause any eye irritation while wearing contacts)?
Asked by Deb Debs
Official Answer By Urban Decay - Brand Engage
Hi there! While our Eyeshadow Primer Potion hasn’t been specifically tested for contact lens wearers, it is formulated with advanced polymer technology to create a smooth, long-lasting base for eyeshadow and eyeliner. This vegan formula helps fill in surface imperfections and preps the lids for all-day wear. We hope you’ll give it a try!Was this answer helpful to you
Q
Can this be used on the under eye area as well?
Asked by RonMar
Official Answer By Urban Decay - Brand Engage
Hi there! Thank you for reaching out about our Urban Decay Anti-Aging Eyeshadow Primer Potion. While our Urban Decay Anti-Aging Eyeshadow Primer Potion is primarily designed for the eyelids, it can be used under the eyes if desired. However, due to the delicate nature of the under-eye area, we recommend using a small amount and ensuring it is well-blended to avoid any creasing or irritation. If you have sensitive skin, it's always best to test a small area first.Was this answer helpful to you
Q
What is the size / amount of product in the mini travel versus the full size?
Asked by BB
Official Answer By Urban Decay - Brand Engage
Hello there! Thank you for your interest in our Travel Size Anti-Aging Eyeshadow Primer Potion. The travel size is 0.16 oz, while the standard size is 0.33 oz. We hope this was helpful!Was this answer helpful to you

Review Snapshot

by PowerReviews

12577 ReviewsWrite a Review
92%
of respondents would recommend this to a friend
Ratings Distribution
Pros
Cons
Best Uses
Describe Yourself
Most Helpful Positive Review
The Best Primer Out There

I have tried other eye shadow primers and always prefer this one. Something about this magical potion allows your eyeshadow to never quit, give up, or move out on you! I love the Original, it's like magic because you only need to apply a little bit and it invisibly holds your eyeshadow in place. Wha...

Versus
Most Helpful Critical Review
Great product, terrible packaging update

Old UD primer would have gotten five stars easily. I was due for new PP's and bought a few in the new packaging. Formulas are great, especially on Enigma, but UD, seriously, a doe foot applicator? First of all, it's unsanitary, I wind up swatching it on the back of my hand and then put it on with my...

6167 results

Makes wrinkles more visible

Submitted 3 days ago

By JW

From ABQ

For me, it does the opposite of its claims. Eye shadow creases and doesn't spread well. Wrinkles are more visible.

Was this review helpful to you?
The Best Eye Primer

Submitted 5 days ago

By Debbie

From Reno Nv

My eyeliner stays on all day!

Bottom Line Yes, I would recommend to a friend

Was this review helpful to you?
Love this stuff

Submitted 6 days ago

By Shelly

From Independence

Im 50, and this stuff work perfectly!

Was this review helpful to you?
Not Good For Sensitive Skin

Submitted 11 days ago

By Vienna

From California

I've never had a problem with Urban Decay products in the past, but this primer burned my eyelids every time I applied it. I don't know if it's the anti-aging formula, but I had to return it.

Bottom Line No, I would not recommend to a friend

Was this review helpful to you?
Amazed!!

Submitted 11 days ago

By Cat

From Potomac Falls, VA

This product delivered results better than I expected. My eyeshadow stayed perfect for over 12 hours! Won't do without it now.

Bottom Line Yes, I would recommend to a friend

Was this review helpful to you?