Product Reviews Rated 4.52 out of 5 stars
2452 Reviews
Most Helpful Positive Review This works better than anything I've tried! I've tried other smoothers which is what i bought it for and it included the other things like heat protection. I use this when my hair is just damp from blow drying for a few minutes on cool. Then I finish blow drying and use my hot iron on full blast high setting. It's not greasy and smooths my hair completely with softness and shine. It's the best frizz fly always control I have found. I've tried tresume, garnier, loreal, big sexy and others as this is by far the best plus its cruelty free.
Most Helpful Critical Review Not for me I tried really hard to like this product, even giving it extra time before writing a review in hopes that my experience with it will improve; however, this product was very disappointing. I had a really bad straight perm that damaged my hair two years ago, to the point that my hair felt and looked like wheat. After two years of using Moroccan argan oil on my hair, it finally recovered enough that only the ends of my hair feel dry. Anyways, I was excited to try this product because I'm always looking for better products for my hair. I sprayed on the product on my hair right after getting out of the shower, and it definitely made it extremely easy to comb through. I spray on another layer after my hair turns damp and that's where the experience goes downhill. Not only does my hair still not feel moisturized like it does after applying argan oil to damp hair, but once my hair completely dries, the ends of my hair feel almost tacky, as if I spilled soda on my hair and it dried on my hair. Because of how tacky my hair was, it was SO difficult to comb through; my ends were just sticking to each other and very tangled up. As the month progressed, my hair was getting harder and harder to brush; I had a hard time brushing my hair, even after the sticky feeling was gone on my second-day or third-day hair. It was getting hard to brush because of how dry my ends were turning, so this product definitely declined my hair's health. Honestly, I just don't think keratin works for me because I have tried It's a 10 Miracle Leave in Plus Keratin before (right after my bad perm) because everyone was saying it was a holy grail for their damaged hair, and it did nothing for my hair. So, all in all, I gave it a two because I do love how good the product smells and how I am able to brush my hair with ease after spraying it right out of the shower, but I will definitely not used it when my hair turns damp (which is what the bottle says you're supposed to do).
Reviewed by 2452 customers Waxy, Strange Texture to Hair After Use 3
ladyshamrockk from 15236
I do not recommend. It made my hair feel waxy and I couldn't get a brush through it. Had to wash it out.
Helped my frizzy hair! 5
Jordan from Boston, Massachusetts
This has seriously helped my frizzy hair. I have oily hair. It is naturally thin but voluminous. This product has helped me combat frizz and excess volume. It has also added smoothness and shine.
SO SOFTTTTT and smells so good 5
Kaitlin from Tampa
I love this leave-in conditioner!!! I used to use the biosilk leave-in which is 4x the price and not nearly as effective. I have long, thick hair and can apply this when it's wet or dry. It doesn't leave any oily or gunky residue and makes my hair feel incredibly soft!
One of my favs 5
Winter from Arizona
A great daily go to product.
LOVEEE 5
Andy from Tucson AZ
Love love love this product! Game changer!
Holy fragrance 2
Ali from Dayton
I don't even know how anyone can get past the level of fragrance in this. I don't mind some fragrance but this was like spraying bath and body works in your hair. As more of a leave in treatment I think it's fine, but I wouldn't rely on this for heat protection or shine. Honestly the smell gave me a terrible headache and doesn't fade. It's not a nice scent in my opinion either.
Bad packaging 2
Jillian from NY
I really love this product. Being a dupe for the It's a 10, I actually prefer this since it doesn't way down my thin hair. My hair gets greasy from product easily, but not from this. However, every bottle I have got won't spray! After even trying to water down the product to see if that helps, nothing. You can rinse the nozzle, still nothing. I love the product, but if I have to keep transferring the product to a different kind of bottle to use it, I'm better off buying something else.
its great 5
adi from San Jose
Smells so good and makes my hair feel super soft!
love it 5
Amanda from PA
This smells so good I made my husband come over and smell my hair (he agrees, it does smell pretty great)! it wasn't heavy enough to really weigh down my hair without adding argon oil but it does work to detangle and smells amazing! plus it has keratin in it for color and keratin treated hair, love it and worth the price.
good for my hair 5
Sarah from texas
My hair: I'm white and Filipino and my hair is naturally relatively straight and very dark. My hair bleached and colored with arctic fox, so it's very dry if I don't take care of it. it's a shoulder length blunt bob and not particularly thick or thin, but in the middle.
how I use: I wash my hair (shampoo and condition) 2-3x per week and then use NYM's spray after I get out of the shower and towel dry my hair. I spray ~3 pumps into my hands, rub them together, and then apply to my ends first and work it up. then I comb through. i let my hair air dry and it leaves my hair silky smooth and mostly straight.
thickness/texture: I see a lot of comments mention how thick it is. it's true, it's quite thick. i used to try to spray directly into my hair but it never applied correctly if I did it like that. I always ended up applying too much and it would make my hair heavy and almost waxy, which isn't fun. it hasn't clogged the sprayer yet, but I wouldn't be surprised if it did. it would be better if it had a pump like for lotion. I also don't apply it to my natural hair when it grows in because it feels too heavy.
it may not be for everyone, but it suits my needs and makes my hair feel so soft!
Buy something else 1
Just a Gal from AL
I sprayed this on my hair after towel-drying. It was so sticky I couldn't brush my hair without pulling it out. I'll stick with John Frieda Leave-In Conditioner.
Not what I thought it would be 2
Sam from Greensboro, NC
I got this based on the reviews but it did not help my hair at all, if anything it made it worse. It made my hair tangle and would leave a sticky feeling one my hair dried.
Good leave in 5
Cml5386 from Philadelphia
I was looking for a cheaper alternative to my current leave in and I'm really happy with this. I have naturally wavy/curly and this helps detangle and keep them soft.
Best multi styling product 5
Blondie from Florida
This makes my hair feel and look amazing!!
I buy the travel size and keep it in my purse.
This is magic 5
Lex from Ohio
It makes my hair feels super soft, detangles great after a shower, and smells pleasant. Overall, my dry hair has been softer and shinier too.
100% 5
Rissajack17 from Lexington SC
As long as this is made, I will buy. Smells amazing and truthfully does amazing things for my hair. Makes it soft and supple but not greasy. I'm a natural blonde , but going platinum. I use the Eva NYC purple shampoo and conditioner 3-4 times a week. I use this after and helps bunches 🙌🏻
My new favorite 5
Cordylass from Greensboro, NC
I have thick, naturally wavy, somewhat coarse hair, and this is my new favorite because it offers heat protection and helps hold. And you can't beat the price for the quality.
Versatile and perfect with a lot of hair types 5
Sarah The beauty loving person from Duluth, MN
With my hair when I want more body I spray and back comb my hair
Use this as a Refresher 5
CJ from Fresno, CA
I've never used refreshers before because they make my hair stiff and tangled. I use this with their Volumizing Dry Shampoo and my 3a curls are even curlier than after I washed them! Plus my hair is soft and has a nice shine.
Not what I'd hoped for... 2
Cassie from IL
I am very displeased with this product. Ive tried it several different ways, the last couple of times spraying one pump into my hand and massage it into the ends. It still leaves my hair feeling like a candle by the time it's dry. Way too much silicone for my hair.
This phrase all eyes on me sounds familiar… 5
Gabzz from San Diego, CA
Loved the product and was great in my hair lightweight and smells great, but did y'all notice they used Tupac's album name "All Eyez on me" or am I the only one that noticed. 🤔
Smells amazing 5
Ashley from MD
I've been using the past few days, smelling amazing, adds shine to my hair
Love 5
Nicole from Michigan
lightweight moisture that smells fantastic!
Great product!! 5
sparrowgirl from San Bernardino
I started using Not Your Mother's products a few years ago, and they work wonders on my hair. I consistently abuse my hair with coloring and sun damage, and the 10 in 1 really does what it says, it conditions and help rebuild texture in my hair, and is a daily go to for my regular hair care!
Good, almost great 4
MarsBars from UT
I like this and use it often on my bleached hair. I wish it was a bit more nourishing. I mix mine with hair oil 1:1 before I put it in my hair and I like it much better that way. It seems to be kind of sticky-dry by itself.
I also don't like the spray nozzle because it just streams into your hair, so you have to spray it in your hand first or you'll be sorry lol