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Highlights
Summary
Urban Decay 24/7 Glide-On Waterproof Eyeliner Pencil is an award-winning formula that glides on smoothly with vibrant shades in multiple finishes for long-lasting wear.
Features
- Waterproof eyeliner pencil: Can't cry this stuff off
- Smudge-proof: It's gonna stay #cuzitsUrbanDecay
- Long lasting: These colored eyeliners are built to last, because your artistry deserves to last all day long.
- No dragging, no pulling: The hydrating, creamy formula glides on smoothly and softly for super-easy blending
- More than 1 way to wear: Use as a liner, blend to an eyeshadow, or (wear however) with our multi-use eye pencil.
- #1 Eye Pencil in the U.S.*: 1 sold every 20 seconds *Source: The NPD Group
Benefits
- Award-winning formula with an epic range of shades and finishes
- Choose from 37 colors: With vibrantly colored eyeliners in everything from bold black to funky-fresh shades.
- Matte, shimmer, satin, metallic and glitter eyeliner finishes to create a variety of eye looks.
- Moisturizing with vitamin E, jojoba oil, and cottonseed oil.
- Paraben-free
- Cruelty-free
Key Ingredients
- Vitamin E: Hydrates, moisturizes, and conditions.
- Jojoba Oil and Cottonseed Oil: Condition and soften the skin.
Item 2164152
•Draw precise lines or smudge them for a smoky feel.
•Use as a base to layer with eyeshadow for more depth and dimension.
•Use as a shadow by blending out our creamy formula all over the lid.
•Transform your eye look: buildable formula can take you from day to night.
•To keep your 24/7 Glide-On Waterproof Eyeliner Pencils sharp, use the Grindhouse Double Barrel Sharpener.
Rockstar: Cyclopentasiloxane, Isododecane, Synthetic Wax, Polybutene, Simmondsia Chinensis (Jojoba) Seed Oil, Hydrogenated Cottonseed Oil, Ceresin, Ozokerite, Cera Microcristallina (Microcrystalline Wax), Tocopherol, Ascorbyl Palmitate, Phenoxyethanol. May Contain: CI 77019 (Mica), CI 77491/77499 (Iron Oxides), CI 77891 (Titanium Dioxide), CI 75470 (Carmine).
This brand is excluded from most Ulta Beauty coupons.
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Questions
Ask a QuestionQ&A
Showing 5 out of 255 Questions
- Q
THRIVE eyeliner
- Asked by Lilly
- Official Answer By Urban Decay - Brand EngageHi there! It sounds like you might be referring to an eyeliner other than our legendary 24/7 Glide-On Waterproof Eyeliner Pencil. We definitely suggest checking out this liner and reviewing its ingredients to make sure it's the perfect match for you and your needs. We hope you find your ultimate go-to at UD!Was this answer helpful to you
- Q
is urban decay eyeliner allergy friendly
- Asked by ojdavidson
- Official Answer By Urban Decay - Brand EngageHi there! Thanks for your interest in our 24/7 Glide-On Waterproof Eyeliner Pencil. We're stoked to let you know this epic eyeliner is cruelty-free, and some shades are also vegan. As always, we recommend reviewing the ingredient list to ensure it's the perfect match for you and your needs. We hope this helps you find your ultimate go-to at UD!Was this answer helpful to you
- Q
I am wanting to purchase urban Decay eye pencil color Deep End when I go into the stores I can no longer find it. Where can I find it?
- Asked by nettie
- Official Answer By Urban Decay - Brand EngageHi there! We regret to inform you that the shade Deep End in our 24/7 Glide-On Waterproof Eyeliner Pencil has been discontinued. We invite you to explore our other shades and find a new fave!Was this answer helpful to you
- Q
What happened to the color Deep end ? Thats my favorite color...I have roxy so don't recomend that color please
- Asked by Patty
- Official Answer By Urban Decay - Brand EngageHello! Our 24/7 Glide-On Waterproof Eyeliner Pencil in the shade Deep End has been discontinued. We suggest exploring the shades available to find a new favorite!Was this answer helpful to you
- Q
Can you sharpen it?
- Asked by Keira
- Official Answer By Urban Decay - Brand EngageHey! To sharpen your 24/7 Glide-On Eyeliner Pencil, we recommend grabbing our Grindhouse Double Barrel Sharpener! It's specifically designed for cosmetics, so it'll keep your liner on point. We hope this helps!Was this answer helpful to you
Reviews
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by PowerReviews
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Most Helpful Positive Review
Love this product!
After trying all the expensive liners in the department store and never finding something that will apply smoothly, I found this liner. Love it! I've included a couple of non retouched photos, which I found to be helpful while shopping online. First one is of Rockstar 24/7 used with illusion (from t...
Most Helpful Critical Review
Terrible liner
After reading so many positive reviews about this Urban Decay liner I really wanted to love it. But I hate it! The first thing I noticed is that the tip of the pencil is really, really thick. So I tried to sharpen it but the gel like consistency makes it impossible to sharpen. After breaking the tip...
10310 results
LOVE IT 🖤🩶🖤
It's amazing, bold color, long wear, easy to put on and easy to take off . I won't leave home with our it.
OUCH
I usually use the Tarte Fake Awake liner and decided to try this UD one. It says it's gentle enough for the waterline area but it flaked into my eye every time I tried it and made my vision blurry. Also, the color didn't show up very well anyway.
Great eyeliner
[I received this product in exchange for my honest review] I really enjoy this eye pencil as someone who doesn't typically wear eyeliner. It was extremely creamy and stayed in my waterline without any smudging all day. It had great color payoff and I really enjoyed the neutral brown this one was. Love this product!
Great for sensitive eyes!
I struggle with anything in the waterline. Not only does this last all day and night as advertised, but it doesn't irritate my eyes at all. My only wish is that this particular formula came in more shades.
Yes, I would buy this again!
It was just what I was searching for.