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Highlights
Summary
OUAI's Medium Hair Shampoo is for medium hair, this color-safe, hydrating shampoo strengthens & adds shine while cleansing, eliminating frizz & leaving hair smelling amazing.
Benefits
- Strengthens and adds shine
- Hydrates and eliminates frizz
- Repairs and nourishes
Key Ingredients
- Kumquat Fruit Extract: Full of vitamins A, B & C to add shine
- Babassu Oil: Provides hydration to hair and scalp
- Coconut Oil: Strengthens, helps seal split ends and reduces breakage
Scent Type
- Mercer Street: An outspoken fragrance that a-OUAI-kens the senses.
- Key Notes: Italian Lemon, Orange, Peony, Iris, Lily, Musk, Orris, Magnolia, Jasmine, Rose Damask
- Mercer Street scent can be found in OUAI Fine, Medium, and Thick Shampoos & Conditioners.
Item 2563214
Thoroughly wet hair from roots to ends with lukewarm water. Lather a quarter size amount of shampoo in hands and then work into roots and where hair touches the scalp. Rinse shampoo. Squeeze out excess moisture before applying conditioner.
Precautions: Avoid contact with eyes. If contact occurs, rinse well with water.
Aqua (Water, Eau), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Cocamide Mipa, Glycol Distearate, Parfum (Fragrance), Amodimethicone, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Glycerin, Citrus Japonica Fruit Extract, Panthenol, Hydrolyzed Keratin, Polyquaternium-7, Orbignya Oleifera Seed Oil, Cocos Nucifera (Coconut) Oil, Peg-150 Distearate, Sodium Lauroyl Glycinate, Cetrimonium Chloride (Anti-Static Agent/Agent Antistatique), C11-15 Pareth-7, Laureth-9, Trideceth-12, Cocoglucosides Hydroxypropyltrimonium Chloride, Acrylates Copolymer, Tocopherol, Peg-200 Hydrogenated Glyceryl Palmate, Peg-7 Glyceryl Cocoate, Disodium Edta, Citric Acid, Sodium Chloride, Sodium Hydroxide, Tetrasodium EDTA, Phenoxyethanol, Sodium Benzoate, Potassium Sorbate, Benzyl Alcohol, Benzyl Salicylate, Limonene, Hexyl Cinnamal, CI 15985 (Yellow 6).
This brand is excluded from most Ulta Beauty coupons.
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Questions
Q&A
Showing 3 out of 3 Questions
- Q
Is this safe to use on color treated hair ?
- Asked by Lisa
- Official Answer By OUAI - Brand EngageYes! All of our products, including our Shampoos and Conditioners, are safe for color-treated hair, chemically-processed hair, keratin and Brazilian blowout-treated hair, extensions, wigs, and synthetic hair. We never use phthalates, sulfates, or parabens in our products. As always, it's best to consult with your stylist before starting any new products.Was this answer helpful to you
- Q
Is this shampoo sulfate free?
- Asked by Bert
- Official Answer By OUAI - Brand EngageYes! We never use sulfates, phthalates, or parabens in our products.Was this answer helpful to you
- Q
Can this shampoo be used daily?
- Asked by Katie
- Official Answer By OUAI - Brand EngageYes! It's important to do what feels best for your hair - everyone's routine is different! We recommend using Medium Shampoo whenever you feel like you need to cleanse, revive shine, or eliminate frizz.Was this answer helpful to you
Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Best Uses
Describe Yourself
Hair Type
Most Helpful Positive Review
Worked on my dry curly hair
I had been a devout user of DevaCurl for years, which worked, but somewhere along the way, I started losing hair, volume, and curls. My hair dried to the point of eternal frizz (even with good hair products). I heard horror stories of friends doing the big chop as a result. Anyway, I was presented w...
Most Helpful Critical Review
Not CG friendly
As someone with curly hair who tries to follow the curly girl method, I'm constantly looking for great shampoos with no striping agents and silicones. Once I saw the ingredient list, I was disappointed. But when I saw their were only three options for hair thickness (fine,medium,and thick), I knew m...
358 results
Absolutely Perfect
Hair Type Straight Hair
This product has an amazing scent, and when I washed my hair I immediately felt how well it cleansed. The result was light, shiny, and super fragrant hair. I loved it highly recommend it!

Love it
Hair Type Straight Hair
OUAI Medium Hair Shampoo is a gentle yet effective cleanser designed for medium hair types. It cleans the scalp well without stripping the lengths, leaving hair feeling fresh, light, and more "alive." It adds shine and helps reduce frizz, especially if your hair tends to get a bit fluffy. The scent is very salon-like and lingers pleasantly on the hair. With keratin and nourishing oils in the formula, it supports healthier-looking hair with consistent use. complimentary from ouai
perfect for my hair
Hair Type Straight Hair
I've been using the OUAI Medium Hair Shampoo and I've been really liking it. I have long hair, and I used to struggle with my roots getting oily quickly while my lengths felt dry and weighed down. This shampoo helps balance that really well. It cleans my hair without making it feel dry or stripped, and my roots feel fresher for longer. After washing, my hair feels soft and clean, but still balanced. It has a light lather and a gentle scent that I find really nice and not too strong. I use it as my first step in the shower before conditioner. Since I started using it, my hair feels smoother, lighter, and easier to manage overall. #gifted by ouai


love it
Hair Type Straight Hair
I received this product as a gift, and I've been really enjoying it! I have medium, slightly dry hair that can sometimes feel dull and lack volume, so finding the right balance between hydration and lightness is very important for me. This shampoo and conditioner duo works perfectly for my hair type — it cleanses gently without stripping, while still giving my hair softness and movement. What I love most is how it targets my main concerns: dryness and lack of shine. After just a few uses, my hair feels noticeably smoother, more hydrated, and looks healthier with a natural shine. It doesn't weigh my hair down, which is a big plus. In my routine, I use the shampoo first to cleanse, then follow with the conditioner focusing on the mid-lengths and ends. Together, they leave my hair feeling fresh, soft, and easy to style. gifted by ouai complimentary from ouai
Love this shampoo
Hair Type Wavy Hair
gifted by ouai I've been using the medium hair shampoo from OUAI and I really like it. It makes my hair feel clean but not stripped, and it leaves it really soft and shiny after. I would recommend this.