Use the following zoom and pan buttons to control the image that follows them
Tab through the images or use the previous or next buttons to navigate each product image
In stock and ready to ship
Usually ships out in 1-2 days
Earn points on this purchase.
Summary
Conscious Beauty at Ulta Beauty™
OUAI's Medium Hair Shampoo is for medium hair, this color-safe, hydrating shampoo strengthens & adds shine while cleansing, eliminating frizz & leaving hair smelling amazing.
Benefits
- Strengthens and adds shine
- Hydrates and eliminates frizz
- Repairs and nourishes
Key Ingredients
- Kumquat Fruit Extract: Full of vitamins A, B & C to add shine
- Babassu Oil: Provides hydration to hair and scalp
- Coconut Oil: Strengthens, helps seal split ends and reduces breakage
Scent Type
- Mercer Street: An outspoken fragrance that a-OUAI-kens the senses.
- Key Notes: Italian Lemon, Orange, Peony, Iris, Lily, Musk, Orris, Magnolia, Jasmine, Rose Damask
- Mercer Street scent can be found in OUAI Fine, Medium, and Thick Shampoos & Conditioners.
Item 2563214
Thoroughly wet hair from roots to ends with lukewarm water. Lather a quarter size amount of shampoo in hands and then work into roots and where hair touches the scalp. Rinse shampoo. Squeeze out excess moisture before applying conditioner.
Precautions: Avoid contact with eyes. If contact occurs, rinse well with water.
Aqua (Water, Eau), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Cocamide Mipa, Glycol Distearate, Parfum (Fragrance), Amodimethicone, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Glycerin, Citrus Japonica Fruit Extract, Panthenol, Hydrolyzed Keratin, Polyquaternium-7, Orbignya Oleifera Seed Oil, Cocos Nucifera (Coconut) Oil, Peg-150 Distearate, Sodium Lauroyl Glycinate, Cetrimonium Chloride (Anti-Static Agent/Agent Antistatique), C11-15 Pareth-7, Laureth-9, Trideceth-12, Cocoglucosides Hydroxypropyltrimonium Chloride, Acrylates Copolymer, Tocopherol, Peg-200 Hydrogenated Glyceryl Palmate, Peg-7 Glyceryl Cocoate, Disodium Edta, Citric Acid, Sodium Chloride, Sodium Hydroxide, Tetrasodium EDTA, Phenoxyethanol, Sodium Benzoate, Potassium Sorbate, Benzyl Alcohol, Benzyl Salicylate, Limonene, Hexyl Cinnamal, CI 15985 (Yellow 6).
This brand is excluded from most Ulta Beauty coupons.
We think you'll like
12 items
Use previous and next buttons to navigate the slides of the We think you'll like Product Carousel
Similar items for you
12 items
Use previous and next buttons to navigate the slides of the Similar items for you Product Carousel
Sponsored products
12 items
Use previous and next buttons to navigate the slides of the Sponsored products Product Carousel
Questions
Ask a QuestionWhat do you want to know about this product?
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Best Uses
- 2Everyday
- 1Squeaky clean hair
- 1Cleaned my hair
- 1Weekly wash
- 1Daily use
Describe Yourself
- 2Dry hair
- 2Curly
- 2Female
- 123
- 1Straight medium hair
Hair Type
- 9Wavy Hair
- 7Straight Hair
- 1Very Curly Hair
Most Helpful Positive Review
Worked on my dry curly hair
I had been a devout user of DevaCurl for years, which worked, but somewhere along the way, I started losing hair, volume, and curls. My hair dried to the point of eternal frizz (even with good hair products). I heard horror stories of friends doing the big chop as a result. Anyway, I was presented w...
Most Helpful Critical Review
Not CG friendly
As someone with curly hair who tries to follow the curly girl method, I'm constantly looking for great shampoos with no striping agents and silicones. Once I saw the ingredient list, I was disappointed. But when I saw their were only three options for hair thickness (fine,medium,and thick), I knew m...
338 results
It's sooooo good
Highly recommended, I dyed my hair for the first time and it helped so much
Heavy fragrance
Cute packaging and nice size bottles but WOW the smell is so strong and not in a good way. Its heavy on the rose scent which gives a very mature smell… unfortunately will be returning
This is a new favorite!!
Hair Type Wavy Hair
I have thick hair, but I felt like not as thick as others. I read several reviews from those with thicker hair that used the medium shampoo and so that was my choice. Solid choice! It's perfect! The smell is so lovely, not overpowering at all. I cannot believe how nice my hair feels after using this, it lathers nicely, you don't need a lot and it rinses beautifully. I was surprised at how my hair did not feel tangled or hard to get through after using the shampoo and before applying conditioner. As much as I am not a fan of the price, I will continue to pay for this brand. It's a new favorite for sure and will be continuing to use. I am not a fan of the price point, however, it's worth it. The quality is unbeatable. 10/10 for me!
It's a decent shampoo
Its a good shampoo, just didn't really do much for my hair. Not much bad to say about it or much good. I love the smell though.
Great shampoo!
Hair Type Wavy Hair
I have wavy, medium thickness hair, and when I used this, my hair looked so nice! I got the travel size just to test it out, and I am definitely planning on buying a bigger bottle. It makes my hair look really clean, and I have struggled with my bangs getting oily fairly quickly, and with this shampoo my hair stays clean for a long time! I can go through my whole eight hour shift without my bangs getting weighed down. It's also great because a little goes a long way. All you need is about a quarter sized amount and you're all set. I do recommend double shampooing, though, just to make sure your hair gets super clean. However, I personally do that with all shampoos. It also smells AMAZING. The smell literally lingers in my hair all day, and it's such a pleasant fragrance. Even though this is pretty pricey, it's honestly worth it, especially since you don't need a crazy amount of product to get the job done. Will definitely make this a staple in my hair care routine!