Rated 3.55 out of 5 stars
Most Helpful Positive Review I think I found my new Holy Grail foundation!
I read/watched reviews that talked about the controversy with the old version of the Shape Tape foundation. However, I also saw that Tarte listened to their customers' feedback and made changes to improve the product, which is why they came out with the new Face Tape foundation. I had never tried Tarte foundation or any of their other products, so I didn't really have a bias one way or the other. I am so glad I gave them a shot! I have been on the hunt for the perfect foundation for months now, and I think I finally found it. The shade range is so broad, and I was relieved to find that Tarte offers shades for all different undertones as well. I got shade-matched with 12N and 12B, but chose 12B because it had more beige than golden undertones. I was really happy to see that the color did not oxidize! Since Ulta does not offer samples, I went ahead and purchased the bottle after the sales associate let me know that I could always exchange for a different shade if I got it home and found it didn't work for me. I wore it today for the first time - put it on at about 7:00 am and I am now writing this at 8:00 pm and the foundation has not worn off! In fact, I think it looked better as the day went on! Perfect match for my skin and has a nice, subtle scent to it - kind of a natural, clean, botanical smell - but not overpowering at all and you can't smell it once it's on your skin. Also, it doesn't feel like you're wearing a mask - super lightweight consistency for a full coverage foundation. I have dry, sensitive skin and this did not irritate my skin at all.This foundation did not cling to any dry spots and did not look cakey. It does dry a tad bit fast, but is easy to blend so that did not bother me. It does play nice with other brands of products, and didn't wear down when I put on my setting powder, blush, and highlight. I also liked that it had a blurring effect to my pores and didn't settle into fine lines. I will be going back for the Shape Tape concealer next!
Most Helpful Critical Review Surprisingly disappointed
I was really shocked that I didn't like this formula. The Face Tape concealer is so beautiful, and I thought this would pair very well. No...
If you have very problematic skin, this may work for you. The coverage truly is amazing. Just until recently, I have been plagued with very pigmented skin (got on a skin care regimen from the dermatologist). As a result, I'm very use to matte formulas and I can work quickly with a brush. I have mastered the technique of making matte look natural! This formula probably would not work well with a newbie as this is very matte. Very matte, and mask-like. Actually, not mask-like, but plastic-like. As a rule, I kept it on thinking my oily face would make it look natural in about an hour. Well, I was wrong again. I looked like Barbie minus the perfect figure. 😂
I initially decided just to keep it because it was my fault for not trying it on in the store besides a quick color match and I felt embarrassed at the prospect of returning it because I knew better... Alas, my dissatisfaction outweighs my embarrassment. Not only does it look like I have on a plastic mask, it transfers and it cracks. I don't have wrinkles. It cracked at my nonexistent smile lines. It is simply too expensive to keep just to not use it.
I have always had nothing but good things to say about this brand, but this formula is just a bust.
Reviewed by 1330 customers Best coverage for a foundation
Nightwing from Winter Haven, FL
I only use a pump, my face is on the smaller side. I have some acne during that time of the month. I also have scarring and hyperpigmentation from the acne. This product covers it all. I don't have a bad comment on this product. It does it's job well and lasts a while. I do have oily skin and it will stay on for about 5-7 hours through it, my oily skin is never going away!! But my shade matches very well as well as the one i bought my mom and sister. Love this product!
Way too drying!
Nettie1970 from Wyoming
I have combination skin and used an oil free lotion on my face before applying this foundation. I then set it with my normal powder. It is July so it's not dry in my home from running a furnace. It made my face feel like I had put an acne medicine on my face because it felt so dry. I returned it.
Really Good but could be better.
Limelight_gabby from My home
I like it. The foundation is good and last pretty long but it could be better. I don't like how it messes up when you cry or get water on it. If it's waterproof, it shouldn't do that. That's the only thing I hate about it but overall a good foundation.
Perfect color, stays put.
imw from oakleaf, FL
Lost of color choices, this product does not go orange on my face. Stays put and gives enough coverage to hind flaws, yet appears natural.
Cakey and oily
Cheyenne from Christiansburg va
I've tried this with multiple primers and setting sprays and by the time I get to work it had already started to oxidize on my nose and chin. It also made my T zone look like a grease pit🙄 it may just be my skin type, which is combination, but I just could not get this foundation to look right. I gave it a two star because the coverage is great just doesn't last💁🏻♀️
Makes my skin oily
Ameck from Chicago
I really wanted to like this product. I gave it a couple of days and after the second and third day I decided it's not for me. It's very oily and it interferes with your concealer and how it lays.
I would definitely buy this product again!
Medical field worker from Kerrville, Tx
This product is great! It doesn't look caked on. Although I should have gone a shade darker. I use this with my tarte setting spray. I was amazed at how little product was left behind on my face mask. Highly recommend this!
Great coverage and long lasting
Victoria from New York City, NY
Great foundation. A little goes a long way. Stays in place all day. Only negative is at the end of the day pores sometimes peek through.
great shade selection
Suncakes from Washington
and the coverage is real but unfortunately it managed to make my skin oily even with powder which is usually an indicator to me I'm sensitive to an ingredient. i chose a neutral medium to tan for my Mac nc42 complexion.
Great Coverage and Finish!
EveGrace from New Jersey
I decided to try this foundation because I love the concealer. I was a little hesitant because of the negative reviews. However, I am impressed! It has great coverage and finish. And it really matches my skin tone with out and undertone which I find hard to find. I will repurchase for sure!
Could not match my color
Makeup maven from Charlotte, nc
It took me 4 times to finally find my color, but it was in a different formula
New favorite summer foundation!
Kort from Detroit, Michigan
My holy grail foundation is Estee-Lauder Double Wear but I'm so glad I tried this one out! I love the bottle, the coverage, and the color selection. A little bit goes a long way- perfect for summer. (Also stays on through sweat!)
Boo from Virginia
I ordered this for the first time, which I was a little hesitant about, but I couldn't be happier. the formula is amazing on my skin. I get great full coverage with just a small pump and it dries quickly. its more of a matte type but it doesn't make my skin feel overly dry..im prone to drying out anyway but it has a buttery smooth texture. it even smells nice! I have sensitive skin as well and it completely hides my red cheeks! two thumbs way up from me.
Not For Oily Skin :(
Tovori from Pennsylvania
This foundation feels very nice on the skin and has good coverage. The only downside to the foundation which will prevent me from purchasing again is that after only a few hours of wearing it, it basically slid off of my face. It was like I didn't even put any foundation on. Very disappointed. Someone will dry/normal skin will likely have better results.
KC from Lawrence, KS
I got this and was skeptical, because when it first released it had a really weird smell and oxidized to an unnatural shade... but I got it when it was on sale. My first color that I thought would match was a little too light, but I kept it for after summer and got the neutral shade up... I used to ONLY use BareMinerals pro foundation. I won't be going back. I start with the base tape primer, and this foundation takes 1/2 pump per cheek and forehead and gives you full coverage for face and neck. It is so light! It doesn't feel heavy or cakey/crunchy like some do, blends perfectly and stays all day.
Michigan Makeup Lover from MI
I didn't initially buy this because Of the shade range fiasco in the originally. I eventually purchased a travel size .. it looks natural, lasted all day and did sink into my wrinkles/creases (I'm almost 42).. it wore gracefully as well.
THIS IS A MUST
Acaputo from Independence, KS
I bought this yesterday because I needed something darker for a wedding today. I sweated my butt OFF and it's still on!! You know how hard it is to find a foundation that withstands my huge amounts of sweating?? It may not look exactly like when I put it on but it's pretty good!
Lindsey K from Oregon
I've been looking for a good foundation that isn't too heavy and this is great!! it's light and i feel like I barely have any foundation on!!
The best foundation
Marguerite from Fargo, ND
I've tried a lot of foundations and this is by far one of the best ones I've found.
Really good and smooth looking no cracking
Katelyn from Las Vegas
Looks really nice! Full coverage and no cracking. I've been using NARS for 2 years now and love this way more.
This foundation makes my skin look amazing
Barbara from West Melbourne
This foundation gives my skin a nearly flawless appearance with just one pump. It goes on smoothly and evenly with a sponge or a brush. I Love it.
Great coverage but not long lasting...
Jessie K from Georgia
I wanted to love this foundation because I always go back to using their Shape Tape concealer after shopping around for concealers, but after 2 hours, it was a bust. The initial coverage of the product amazed me (think immediate Snapchat to all my friends with half my face covered in this foundation), but it was downhill from there. The product could not hold up to my oily skin. It did not take long for the product to separate and transfer on EVERYTHING. It also settled into every tiny crevice of my face. And, yes, I did use a high end primer and I set my entire face. Disappointed.
Great Summer Foundation!
Ehtnax from Buffalo, New York
I bought this when it went on sale, and I'm glad I picked it up! I get very tan in the summer and needed a darker shade for the warmer months. I've used it essentially every day since receiving it and I am in love. I forget I'm even wearing makeup, even when I'm outside doing yard work or inside working from home, and it stays on all day. It's lightweight, looks super natural, and isn't crazy matte. I will say that it is described as being full coverage, however I would say it's more medium-buildable. I got the shade 37N medium-tan neutral, and it is a bit light for me. I should have gone maybe a shade or two darker, but it's nothing that bronzer can't fix.
Julianne from Minneapolis
Well I tried it before going towork one day. I am a server who works mostly outside on the patio so I need something to look and stay the same when i wear it all day sweating. Im mot sure if i didnt use enough primer or it just isnt right for my face. I am going to try it again and make sure that i put enough primer on to see if it oxidizes again.
Amazing full coverage!!!
Mmb from KS
Full coverage for my redness. Yet very light and not cakey!