Free standard shipping on any $35 purchase

  • The following text field filters the results for suggestions as you type. Use Tab to access the results

Discover

take your looks to the top

Beauty Tips

You want beauty tips to help you find that perfect foundation, that fragrance that hits all the right notes. Now it's all in one place—think helpful resources, quizzes and more.

Beauty Quizzes

Beauty Trends

The vibes (and of course, the products) we're loving at the moment. Check back often for the latest.

Makeup Obsession

makeup obsession

For a fresh-faced look

Spring is on the horizon—prep for a new season of beauty.

skinfatuation

Embrace your skin's journey

From acne and aging to pregnancy and menopause—skin care for every stage of life.

hair goals

Nourish Your Curls

Hello, hydration. Cleanse, treat & style for your healthiest hair.

fragrance crush

DIOR Icons

Miss Dior Eau de Parfum & Sauvage Eau de Parfum

Download the app for even more beauty tips

All the beauty at your fingertips. Download our app for even more tips customized to you. (Did we mention it’s free?)

  • Skin Analysis: Understand your skin’s unique needs with our virtual assessment.
  • Foundation Shade Matcher: Find your match virtually based on your skin tone and undertone.
  • Glamlab Virtual Try-On: Virtually try on thousands of products to match, swatch, love.
Ulta Beauty app icon.

Get the app. Text “Beauty” to 95637.

Buying Guides

If you're searching for the perfect beauty product or tool, our interactive guides will help you find the best product for you and your lifestyle.

Makeup

Foundation Shade Finder

So you’ve taken our foundation quiz, but not sure which shade to get? Start here. Choose a specific foundation by brand, then select your shade range and undertone. We’ll narrow it down to the top 2-3 matches.

Find your shade

Hair

Hair Styling Tools Guide

Your quest for the best hair tool should be simple. Use our guide to find the best hair dryer, curling iron or flat iron for you.

Learn more

Fragrance

Fragrance Finder

Whether you’re on the hunt for a signature scent or prefer to layer several to match your mood, we’ll help you find a fragrance you’ll fancy.

Find your scent

Beauty Education

Read up on the best skincare advice or join us for a virtual master class experience.

read & learn

The ultimate guide to your best skin ever

Your best skin is your healthiest skin. Full stop. So, start your journey with the basics: nourishing, clarifying and revitalizing.

Explore more

watch & learn

Beauty School Live

Check out our library of past shows and get tips and tricks from some of our favorite brands and beauty experts.

Explore more