Rated 3.97 out of 5 stars
Most Helpful Positive Review YESSSSSSSSSSSSS
I have been using this brand for about a year now, so I am SO EXCITED this is at Ulta (I just bought some and I'm bummed I didn't see this was on Ulta, missed out on those points...next time though!) I use the Light Pink and I love it so much. It's best to apply it through your hair like a normal dye to make sure the hair is completely saturated and you get an even coverage, but it's really worth it. It takes about 3-4 washes for it to come out completely. I apply it on bleached hair (about a level 8-10) This stuff also smells amazing and makes my hair feel silky smooth after I use it.
I have also used the purple and that one, for some reason, takes MONTHS to completely come out, so be aware. It might just be it clings to my hair more in some places, but I don't have that issue with the pink or other hair dyes I have used in the past. The purple does fade to a nice silverish color, but I also noticed it left a blue/green SLIGHT tint to my hair after it fully washed out.
I have an attached image of the Light Pink and Purple. Light Pink is after 1 application, and the Purple is one application but with I believe 1 one wash before the photo was taken.
Most Helpful Critical Review Silver Blue Is Not Good
I got this in Silver Blue in the hopes of maintaining my artificial grey, since it fades fast no matter what. First, I expected the bottle to be bigger, since it's supposedly 12 oz. I know there's a volume difference between cylinders and cubes because of the angles but it still feels like a ripoff to pay this much for such a small bottle. Second, it smells DISGUSTING. This the same kind of scent as "shower fresh" deodorant. I'm pretty sure they were going for "clean" but it smells like the laundry aisle in a grocery store or that cheap shampoo they use at walk-in salons and I hate it. Third, it doesn't work. The bottle says the color builds with repeated washes and it shows a pic of 1 wash vs more, but I saw no color difference and I tried it multiple times in a row. The color out of the bottle is a dark grey, obviously very diluted and not much blue tone, especially compared to other temp greys like Manic Panic Blue Steel (result: neutral grey, fades fast, no staining) or Ion Shark Blue (result: smoky blue grey, stains hair very pale pastel blue). This doesn't stain your hands if you use it without gloves, but that means it isn't very pigmented and it doesn't stick well to wet hair. It might work better on dry hair if you leave it for like an hour or 2, but then it's just another temp dye and it's way too overpriced if that's all it is. The non-pastels probably work better, but you need processed hair for them to stick and you need a lighter starting base for lighter colors (examples: Purple will not make brown hair bright purple, Rose Gold will not make orange hair pink). If you want to dye your hair at home, learn some color theory. :)
Reviewed by 849 customers Buy you won't be sorry!
Justine from Ohio
I wanna start by saying I have dark blonde hair.. I've been wanting to color my hair pink but I can't find a dye that doesn't require your hair to be platinum.. I bought the hot pink Keracolor and oh my god my hair is so pink right now! Mind you I had zero pink in my hair before hand.I divided my dry hair into sections and put this in it. Left it on for 3 hours rinsed. And it looks like I just colored my hair pink! This is great. I was skeptical it would work on dark blonde but it does wonderful!! But some!
AMAZING for maintaining color
Ashleigh from The Woodlands, Tx
This product is amazing!!!! I had my hair professionally colored a few months ago. Rather than going back to my stylist to pay for touch ups, I came across this product. My hair is bright red and was starting to become a little orange. Clenditioner absolutely saved my hair. It made my hair look like i had just dyed it. The red didn't stain my hands or my shower. It is so easy to use and I use it every two to three weeks to keep the color in my hair. HIGHLY RECOMMEND
No color payoff
Colormom from Ny
We always use color depositing conditioners for our hair and this is one is the worst. Barely any payoff and the color that doesn't wash right out after sitting 45 minutes fades to gone the next day with only brushing.
love the rose gold
MSJR from Ms
I had a bad hair coloring accident, this color helped cover the bright yellow and brought it close to my natural strawberry blonde. It made my hair soft too.
I would buy again
Silver color from Chattanooga tn
Watching videos and learning that if applied on dry hair it intensifies the color really helped me.
Waste of money
V.S. from TX
Used this product 5 or 6 times, and my hair is still blonde. Did not do a thing at all for my hair. It is still blonde with absolutely no trace of color
Brunette from TN
Love this stuff! It does wash out but it blends in and darkens my hair for a few days.
Very Impressed First Time User
KL from Dallas, Tx
The product is really easy to use. I was at first skeptical, but the product works well as long as it is worked into the hair properly. Fades after each wash, and eventually washes out completely. Great for new and temporary looks. Doesn't stain sink/shower. Left hair soft and not feeling processed.
Light pink on dark blonde
Justine from Ohio
I recently bleached my dark brown hair.. it lifted to a dark blonde.. I got the light pink keracolor and I put it in my hair dry.. I leave it in for 3 hours and it does pick up a pink tint... being my hair is a dark shade of blonde and I want a darker pink I think I'm going to order the hot pink next.
I would might buy again...still safer than dying
HayHay from Virginia Beach
I've used toning conditioners that will deposit enough color on the first try...this one I noticed got better after the second use, but I just feel like it doesn't really add much color as I would want. But, it did make my hair feel super soft, and it is still safer and more healthy than dying my hair.
Chelski from Denver, Colorado
Easy to use
Makes hair very shiny and manageable
I have very light highlighted blonde hair and I bought the platinum color. Put it on dry hair for 20 mins, then washed it out. Color change wasn't super noticeable but nice and shiny in a subtle way. The next week I tried it as a 3-5 min conditioner on wet hair in the shower and that didn't seem to give the same result.
Will continue using this once a week as a longer hair mask on dry hair. I really do think it's hydrating and it doesn't make my hair purple like other ones out there. I think it'll just take some time to get it where I want.
Keeps the color in my hair when purple shampoo isn't enuf
DOD from New York
This won't deposit enough color if you only leave it on when you're in the shower. You need to leave it on as a mask for 20-30 minutes.
Yes I would buy this again I love it
Eva from Chicago
I use it as a conditioner ,it gives you soft shiny beautiful hair,LOVE IT ♥️♥️♥️
Everything I hoped for finally!!!
Fiesty (wannabe) Redhead from Atlanta, Georgia
10/10 would recommend (obviously, I don't review things EVER). This product definitely exceeded my expectations. Left my hair a lovely copper red tone with first use. I'm NO PRO by any means, but this stuff is easy and quick to use successfully THE FIRST TIME. No need to do trial and fail to get results, and easily tailored to the amount/shade of red you want by the amount of time you leave it on.
Autumn from Indiana
My natural hair is dark brown but with very red undertones. I used the shade espresso to tone it more neutral. While it did exactly that it also left my hair so dry. Not sure if i will use it again because my hair feels like hay.
Turned my grown out blonde back to my natural brown!
MJ17 from New England
The mocha color was perfect for making my grown out blonde highlights blend in with my natural brown hair. I put it on dry, semi-dirty hair with gloves and left it for 20 minutes before rinsing. I applied it generously at the bottom where the blonde was, but did also go all the way up my head to the root. This was such a quick and cheap fix so I do not have to visit a ski , and I still have a lot of product left to keep touching it up.
Saves me on a daily
Brooke from Alabama
This stuff has saved me MANY trips to the salon. I use to go once a month now I got once every 3 months.
Feels great! Works ok, too.
Frost from Layton, UT
My hair is medium brown and my daughters are light brown. I put this stuff on our hair dry, covered with disposable shower caps for about an hour, then rinse out in the shower. Beautiful burgundy tints in our hair! It faded with each shampoo and was gone by 3, but there's enough left to refresh the color a couple times. So fun! It works well as a cleansing conditioner, too.
Shouldve listened to the reviews.
oo29tx from 90210
I slathered this on my brassy highlighted ends, dry hair, for an hour and it did ABSOLUTELY NOTHING. BIG waste of money. I also put it on wet hair twice, still not even a hint of rose gold. Good thing I got the trial pack. Save your money!
I would buy again and again!
Sugarplum18 from Pennsylvania
I love the bit of color it gives. I use it everyday! I would recommend.
My Go To Between Salon Appointments!
JMHorner from OH
Really great product and very easy to use! I've used this brand before (different color) and I would continue using it. Used this between salon visits to give me a different look. The color was vibrant and very beautiful. I had to do multiple applications to get the desired color, but that was expected. It will make your hands quite red, but washes off with some scrubbing and soap. Give it a try if you an inexpensive way to change up your look.
k from nc
i applied this on my dry hair and waited 10 minutes before i washed it out (i used the purple color and i have highlighter hair that is a medium blonde but naturally light brown). the color turned out even and is fading really nicely! currently on week 3 since doing this and it's almost completely faded out (i don't wash my hair and everyday)
OMG! This is my COVID no salon savior!
azelvisfan from AZ
I love this stuff. I haven't been to the salon in six months due to the pandemic. I received a sample of Platinum several months ago and finally tried it. It really helped blend my graying hair with my blonde hair. I am a natural light blonde so that helps. I think if my natural hair color was darker the results would not have been so good. It doesn't look like I just walked out of the salon however, for do it yourself, the results are really quite good. Wow!
Hair didn't reach the color on bottle
JLT from Michigan
I bought the Onyx one so I could go black. I already have medium brown hair so it should not have been any issue, however, even after doing multiple applications like the back of the bottle said to do for dark hair, all it did was make it a darker brown color. Needless to say for the price I paid I wasn't very happy and will be returning the remainder of the product.
I will continue to buy this product and return to the stylis
Donna from Oxford, Mississippi
This is a great product that keeps my perfect color job that Ulta's great stylist did to stay bright and beautiful! I love the stylist, the atmosphere and this product!