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Rated 3.4 out of 5 stars
Jenny454 from Springfield, MO
Worst purple shampoo I've ever tried. This has caused a TON of my hair too fall out due to the ingredients. F U.
KK from St. Louis, MO
I have been bleaching my hair for a little over a year and this is my holy grail shampoo, I have nothing but good things to say about the results and the liter has lasted me forever! BUT, this shampoo does contain DMDM Hydantoin which was so disappointing to see! :(
I hope Joico can reformulate this without the ingredients that hurt your hair health long-term.
Laylay88 from Nj
Out of all the purple shampoos this is the best
Kete2001 from Chicago
DMDM HYDANTOIN has been linked to hair loss. It's an ingredient in this shampoo. Yikes! I love the results of this shampoo but now I'm reconsidering my purchase.
Ginny from Wurtsboro
It was great for my hair!