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Virtue

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  • Virtue Flourish Volumizing Keratin Shampoo
    2 sizes

    Early Black Friday Deal

    Sale

    Virtue

    Flourish Volumizing Keratin Shampoo

    4.5 out of 5 stars ; 1301 reviews
    sale price $14.00 - $32.20
    list price $20.00 - $46.00
  • Virtue Flourish Healthy Hair Growth Drug-Free Density Booster
    2 sizes

    Early Black Friday Deal

    Sale

    Virtue

    Flourish Healthy Hair Growth Drug-Free Density Booster

    4.4 out of 5 stars ; 1313 reviews
    sale price $21.00 - $36.40
    list price $30.00 - $52.00
  • Virtue Flourish Thickening & Detangling Conditioner
    2 sizes

    Early Black Friday Deal

    Sale

    Virtue

    Flourish Thickening & Detangling Conditioner

    4.5 out of 5 stars ; 1127 reviews
    sale price $14.00 - $32.20
    list price $20.00 - $46.00
  • Virtue Hydrating Healing Hair Oil
    2 sizes

    Early Black Friday Deal

    Sale

    Virtue

    Hydrating Healing Hair Oil

    4.7 out of 5 stars ; 1921 reviews
    sale price $19.60 - $32.20
    list price $28.00 - $46.00
  • Virtue Hydrating Recovery Conditioner
    3 sizes

    Early Black Friday Deal

    Sale

    Virtue

    Hydrating Recovery Conditioner

    4.7 out of 5 stars ; 1100 reviews
    sale price $12.60 - $63.00
    list price $18.00 - $90.00
  • Virtue Hydrating Recovery Shampoo
    3 sizes

    Early Black Friday Deal

    Sale

    Virtue

    Hydrating Recovery Shampoo

    4.7 out of 5 stars ; 1323 reviews
    sale price $12.60 - $54.60
    list price $18.00 - $78.00
  • Virtue 6-In-1 Vitamin E Hair-Smoothing Styler
    2 sizes

    Early Black Friday Deal

    Sale

    Virtue

    6-In-1 Vitamin E Hair-Smoothing Styler

    4.7 out of 5 stars ; 1526 reviews
    sale price $14.00 - $26.60
    list price $20.00 - $38.00
  • Virtue Volumizing Full Shampoo
    2 sizes

    Early Black Friday Deal

    Sale

    Virtue

    Volumizing Full Shampoo

    4.6 out of 5 stars ; 1229 reviews
    sale price $30.80 - $54.60
    list price $44.00 - $78.00
  • Virtue Flourish Drug-Free Hair Rejuvenation Treatment

    Early Black Friday Deal

    Sale

    Virtue

    Flourish Drug-Free Hair Rejuvenation Treatment

    4.2 out of 5 stars ; 571 reviews
    sale price $46.90
    list price $67.00
    ($66 value)
  • Virtue Damage Reverse Hair Serum
    2 sizes

    Early Black Friday Deal

    Sale

    Virtue

    Damage Reverse Hair Serum

    4.4 out of 5 stars ; 1061 reviews
    sale price $26.60 - $43.40
    list price $38.00 - $62.00
  • Virtue Thickening Full Conditioner
    2 sizes

    Early Black Friday Deal

    Sale

    Virtue

    Thickening Full Conditioner

    4.6 out of 5 stars ; 981 reviews
    sale price $30.80 - $63.00
    list price $44.00 - $90.00
  • Virtue Thickening & Volumizing Mousse

    Early Black Friday Deal

    Sale

    Virtue

    Thickening & Volumizing Mousse

    4.5 out of 5 stars ; 595 reviews
    sale price $29.40
    list price $42.00
  • Virtue Strength & Shield Leave-In Conditioner
    2 sizes

    Early Black Friday Deal

    Sale

    Virtue

    Strength & Shield Leave-In Conditioner

    4.6 out of 5 stars ; 488 reviews
    sale price $13.30 - $26.60
    list price $19.00 - $38.00
  • Virtue Flourish Hair Growth Treatment Kit with Minoxidil 1 Month Kit

    Early Black Friday Deal

    Sale

    Virtue

    Flourish Hair Growth Treatment Kit with Minoxidil 1 Month Kit

    4.4 out of 5 stars ; 154 reviews
    sale price $46.90
    list price $67.00
    ($68 value)
  • Virtue Healing Gloss

    Early Black Friday Deal

    Sale

    Virtue

    Healing Gloss

    4.7 out of 5 stars ; 259 reviews
    sale price $30.80
    list price $44.00
  • Virtue Repair & Shine Duo

    Early Black Friday Deal

    Only at Ulta

    Virtue

    Repair & Shine Duo

    5 out of 5 stars ; 1 reviews
    sale price $27.30
    list price $39.00
    ($66 value)
  • Virtue Hair Repair Essentials

    Early Black Friday Deal

    Only at Ulta

    Virtue

    Hair Repair Essentials

    3.2 out of 5 stars ; 9 reviews
    sale price $28.00
    list price $40.00
    ($51 value)
  • Virtue Smooth Shampoo

    Early Black Friday Deal

    Sale

    Virtue

    Smooth Shampoo

    4.7 out of 5 stars ; 684 reviews
    sale price $30.80
    list price $44.00
  • Virtue Flourish Minoxidil 5% Foam for Hair Growth

    Early Black Friday Deal

    Online only

    Virtue

    Flourish Minoxidil 5% Foam for Hair Growth

    4.3 out of 5 stars ; 74 reviews
    sale price $40.60
    list price $58.00
  • Virtue Smooth Conditioner

    Early Black Friday Deal

    Sale

    Virtue

    Smooth Conditioner

    4.7 out of 5 stars ; 608 reviews
    sale price $30.80
    list price $44.00
  • Virtue Un-Frizz Hair Styling & Smoothing Cream
    2 sizes

    Early Black Friday Deal

    Sale

    Virtue

    Un-Frizz Hair Styling & Smoothing Cream

    4.6 out of 5 stars ; 231 reviews
    sale price $15.40 - $30.80
    list price $22.00 - $44.00
  • Virtue Hydrating Keratin Restorative Treatment Mask
    2 sizes

    Early Black Friday Deal

    Sale

    Virtue

    Hydrating Keratin Restorative Treatment Mask

    4.6 out of 5 stars ; 836 reviews
    sale price $25.20 - $50.40
    list price $36.00 - $72.00
  • Virtue Frizz Block Humidity-Stopping Smoothing Spray
    2 sizes

    Early Black Friday Deal

    Sale

    Virtue

    Frizz Block Humidity-Stopping Smoothing Spray

    4.3 out of 5 stars ; 571 reviews
    sale price $18.20 - $32.20
    list price $26.00 - $46.00
  • Virtue Scalp Remedy Shampoo for Scalp & Hair Health

    Early Black Friday Deal

    Sale

    Virtue

    Scalp Remedy Shampoo for Scalp & Hair Health

    4.5 out of 5 stars ; 338 reviews
    sale price $30.80
    list price $44.00
  • Virtue Flourish Minoxidil 5% Foam for Hair Growth

    Early Black Friday Deal

    Sale

    Virtue

    Flourish Minoxidil 5% Foam for Hair Growth

    4.5 out of 5 stars ; 172 reviews
    sale price $22.40
    list price $32.00
  • Virtue Overnight Scalp & Hair Elixir

    Early Black Friday Deal

    Sale

    Virtue

    Overnight Scalp & Hair Elixir

    4.5 out of 5 stars ; 429 reviews
    sale price $43.40
    list price $62.00
  • Virtue Flourish Drug-Free Hair Rejuvenation Treatment

    Early Black Friday Deal

    Online only

    Virtue

    Flourish Drug-Free Hair Rejuvenation Treatment

    4.2 out of 5 stars ; 571 reviews
    sale price $89.60
    list price $128.00
    ($140 value)
  • Virtue Flourish Hair Growth Treatment Kit with Minoxidil

    Early Black Friday Deal

    Online only

    Virtue

    Flourish Hair Growth Treatment Kit with Minoxidil

    4.4 out of 5 stars ; 154 reviews
    sale price $96.60
    list price $138.00
    ($150 value)
  • Virtue Hydrating Curl Conditioner

    Early Black Friday Deal

    Online only

    Virtue

    Hydrating Curl Conditioner

    4.6 out of 5 stars ; 329 reviews
    sale price $30.80
    list price $44.00
  • Virtue Flourish Brow Density Booster

    Early Black Friday Deal

    Online only

    Virtue

    Flourish Brow Density Booster

    4.7 out of 5 stars ; 221 reviews
    sale price $56.00
    list price $80.00
  • Virtue Style-Setting Volumizing Primer

    Early Black Friday Deal

    Online only

    Virtue

    Style-Setting Volumizing Primer

    4.5 out of 5 stars ; 398 reviews
    sale price $29.40
    list price $42.00
  • Virtue Scalp Remedy Conditioner for Scalp & Hair Health

    Early Black Friday Deal

    Sale

    Virtue

    Scalp Remedy Conditioner for Scalp & Hair Health

    4.4 out of 5 stars ; 321 reviews
    sale price $30.80
    list price $44.00
  • Virtue Hydrating Curl Shampoo

    Early Black Friday Deal

    Online only

    Virtue

    Hydrating Curl Shampoo

    4.5 out of 5 stars ; 339 reviews
    sale price $30.80
    list price $44.00
  • Virtue Detangling Heat Protectant Purifying Leave-In Conditioner

    Early Black Friday Deal

    Online only

    Virtue

    Detangling Heat Protectant Purifying Leave-In Conditioner

    4.7 out of 5 stars ; 312 reviews
    sale price $23.80
    list price $34.00
  • Virtue Full Discovery Kit

    Early Black Friday Deal

    Sale

    Virtue

    Full Discovery Kit

    sale price $29.40
    list price $42.00
  • Virtue ColorKick Blue-Purple De-Brassing Shampoo

    Early Black Friday Deal

    Online only

    Virtue

    ColorKick Blue-Purple De-Brassing Shampoo

    4.6 out of 5 stars ; 285 reviews
    sale price $32.20
    list price $46.00
  • Virtue Protect & Shine Hair Care Kit

    Early Black Friday Deal

    Online only

    Virtue

    Protect & Shine Hair Care Kit

    sale price $48.30
    list price $69.00
  • Virtue ColorKick Illuminating & Hydrating Mask

    Early Black Friday Deal

    Online only

    Virtue

    ColorKick Illuminating & Hydrating Mask

    4.8 out of 5 stars ; 226 reviews
    sale price $50.40
    list price $72.00
  • Virtue Balancing, Clarifying & Exfoliating Scalp Treatment

    Early Black Friday Deal

    Sale

    Virtue

    Balancing, Clarifying & Exfoliating Scalp Treatment

    4.7 out of 5 stars ; 269 reviews
    sale price $36.40
    list price $52.00
  • Virtue Smooth Discovery Kit

    Early Black Friday Deal

    Sale

    Virtue

    Smooth Discovery Kit

    sale price $29.40
    list price $42.00
  • Virtue Hydrating Shea Butter Curl-Defining Whip

    Early Black Friday Deal

    Online only

    Virtue

    Hydrating Shea Butter Curl-Defining Whip

    4.2 out of 5 stars ; 327 reviews
    sale price $29.40
    list price $42.00
  • Virtue Shea Butter Heat Protect Curl Leave-In Butter

    Early Black Friday Deal

    Online only

    Virtue

    Shea Butter Heat Protect Curl Leave-In Butter

    4.6 out of 5 stars ; 114 reviews
    sale price $32.20
    list price $46.00
  • Virtue Healthy Hair Refresh Dry Shampoo

    Early Black Friday Deal

    Online only

    Virtue

    Healthy Hair Refresh Dry Shampoo

    4.6 out of 5 stars ; 383 reviews
    sale price $26.60
    list price $38.00
  • Virtue Hydrating Recovery Discovery Kit

    Early Black Friday Deal

    Online only

    Virtue

    Hydrating Recovery Discovery Kit

    3.9 out of 5 stars ; 7 reviews
    sale price $29.40
    list price $42.00
  • Virtue Flourish Thickening & Hydrating Mask

    Early Black Friday Deal

    Online only

    Virtue

    Flourish Thickening & Hydrating Mask

    4.6 out of 5 stars ; 297 reviews
    sale price $50.40
    list price $72.00