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Summary
Conscious Beauty at Ulta Beauty™
- Vegan
- Cruelty Free
A botanical-based regimen that fuels fatigued follicles, nourishes the scalp, and thickens each hair. Virtue's Flourish Hair Rejuvenation Treatment 1 Month Kit includes a 3-step regimen ideal for mild to moderate thinning.
Benefits
- Flourish Shampoo & Conditioner nourish and strength new growth, reducing the rate of breakage and helping hair grow to maturity.
- Provides lightweight hydration and a sheer "moisture shield" to thicken hair and keep the fibers supple.
- Key Claims/Consumer Perception*:
- 93% said hair is easier to style
- 90% saw new growth
- 90% said their hair feels healthier
- 90% said they have more volume
- 87% said their hair looks fuller
- 87% had more confidence in their appearance
- 83% said they saw less fall-out
- *Consumer perception results after 6 months of Hair Rejuvenation Treatment use.
Features
- A gentle, spa-like blend of aromatic herbs, bright citrus, clean flowers, and balancing woods, with basil and patchouli essential oils for scalp care and healthy hair
- A revolutionary new approach to hair loss, ideal for:
- Women with mild to moderate hair loss due to:
- Hereditary factors
- Hormonal factors (including recent pregnancy)
- Nutritional deficiencies
- Stress
- Women who seek a natural approach
- Safe for chemically treated or colored hair
Includes
- Flourish Shampoo for Thinning Hair (2.0 oz)
- Flourish Conditioner for Thinning Hair (2.0 oz)
- Flourish Density Booster (2.0 oz)
Shampoo for Thinning Hair: Work a quarter-sized amount of shampoo into a lather between palms. Apply to wet hair and massage into scalp, starting at the nape of your neck, and work the lather through the ends. Rinse thoroughly.
Conditioner for Thinning Hair: Work a quarter-sized amount of conditioner between palms, apply to wet hair, from mid-shaft to ends; leave in for 1-3 minutes before rinsing thoroughly.
Density Booster: Once daily, on damp or dry hair, lift hair into sections and spray directly onto scalp. Gently massage in and do not rinse.
Flourish Shampoo: Aqua (Water, Eau), Sodium Lauroyl Methyl Isethionate, Sodium Cocoyl Isethionate, Lauryl Glucoside, Acrylates Copolymer, Keratin, Trifolium Pratense (Clover) Flower Extract, Camellia Sinensis Leaf Extract, Larix Europaea Wood Extract, Sodium Hyaluronate, Tocopherol, Acetyl Tetrapeptide-3, Rice Oil Glycereth-8 Esters, Sodium Phytate, Cocamide MIPA, Polysorbate 20, Hydrogenated Coconut Acid, Sodium Isethionate, Sodium Methyl Cocoyl Taurate, Caprylyl Glycol, Guar Hydroxypropyltrimonium Chloride, Trisodium Ethylenediamine Disuccinate, Ethylhexylglycerin, Hexylene Glycol, Glycerin, Butylene Glycol, Sodium Dilauramidoglutamide Lysine, Isopropanolamine, Coconut Acid, Dextran, Chondrus Crispus Extract, Ethylhexyl Salicylate, Sodium Metabisulfite, Glycine, Gluconolactone, Zinc Chloride, Phenoxyethanol, Parfum (Fragrance), Potassium Sorbate, Sodium Hydroxide, Citric Acid, Sodium Benzoate, Sodium Chloride, Linalool, Geraniol, Limonene, Citronellol.
Flourish Conditioner: Aqua (Water, Eau), Cetearyl Alcohol, Dimethicone, Brassicamidopropyl Dimethylamine, Cetyl Esters, Cetyl Alcohol, Behentrimonium Chloride, Isododecane, Ethylhexylglycerin, PEG-100 Stearate, Glyceryl Stearate, Keratin, Acetyl Tetrapeptide-3, Biotin, Silybum Marianum Ethyl Ester, Saccharomyces Lysate Extract, Panthenol, Tocopheryl Nicotinate, Cyperus Esculentus Root Oil, Tocopherol, Madecassoside, Quercus Petraea Fruit Extract, Citrus Paradisi (Grapefruit) Fruit Extract, Asiaticoside, Hydrolyzed Adansonia Digitata Seed Extract, Amaranthus Hypochondriacus Leaf Extract, Trifolium Pratense (Clover) Flower Extract, Larix Europaea Wood Extract, Glycine, Hydrolyzed Vegetable Protein, Hydrolyzed Quinoa, Oryza Sativa (Rice) Extract, Hydrolyzed Linseed Extract, Camellia Sinensis Leaf Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Hydrogenated Ethylhexyl Olivate, Oryza Sativa (Rice) Bran Extract, Hydrogenated Olive Oil Unsaponifiables, Jojoba Esters, Helianthus Annuus (Sunflower) Seed Oil, Oryza Sativa (Rice) Seed Protein, Phytic Acid, Tetrasodium Glutamate Diacetate, Butylene Glycol, Sodium Dilauramidoglutamide Lysine, Dextran, Disodium Phosphate, Caprylyl Glycol, Propanediol, Parfum (Fragrance), Hydroxyethylcellulose, Polysorbate 60, Benzyl Alcohol, Polysorbate 20, Sorbic Acid, Benzoic Acid, Glycerin, Phenoxyethanol, Dimethiconol, Chlorphenesin, Sodium Metabisulfite, Gluconolactone, Zinc Chloride, Sodium Hydroxide, Alcohol, Citric Acid, Tetrasodium EDTA, Sodium Benzoate, Sodium Phosphate, Potassium Sorbate, Calcium Gluconate, BHT, Linalool, Citronellol, Geraniol, Limonene.
Density Booster: Aqua (Water, Eau), Keratin, Methyl Nicotinate, Acetyl Tetrapeptide-3, Zingiber Officinale (Ginger) Root Extract, Pisum Sativum (Pea) Extract, Nasturtium Officinale Extract, Moringa Oleifera Seed Extract, Jasminum Officinale (Jasmine) Flower Extract, Hydrolyzed Linseed Extract, Hydrolyzed Hibiscus Esculentus Extract, Helianthus Annuus (Sunflower) Seed Extract, Daucus Carota Sativa (Carrot) Root Extract, Cynara Scolymus (Artichoke) Leaf Extract, Amaranthus Caudatus Seed Extract, Saccharomyces Lysate Extract, Larix Europaea Wood Extract, Trifolium Pratense (Clover) Flower Extract, Camellia Sinensis Leaf Extract, Isochrysis Galbana Extract, Tocopherol, Mentha Piperita (Peppermint) Oil, Dextran, Pentylene Glycol, Sodium Phytate, Sodium Dilauramidoglutamide Lysine, Quaternium-51, Ethylhexylglycerin, Sodium Metabisulfite, Glycine, Parfum (Fragrance), Biosaccharide Gum-4, Butylene Glycol, Glycerin, Zinc Chloride, PPG-26-Buteth-26, Propanediol, Polyacrylate Crosspolymer-6, PEG-40 Hydrogenated Castor Oil, t-Butyl Alcohol, Alcohol, Tetrasodium EDTA, Sodium Benzoate, Potassium Sorbate, Disodium EDTA, Phenoxyethanol, Citric Acid, Linalool, Geraniol, Limonene, Citronellol, Benzyl Benzoate, Citral, Hexyl Cinnamal.
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Reviews
Write A REVIEWReview Snapshot
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Ratings Distribution
Most Helpful Positive Review
Helps
My hair is thinning at the crown and was never super thick. Individual stands are pretty thin, so it gets weighed down easily and my curl pattern, while definitely curly, is not strong so it can often behave more like wavy hair. Most curly shampoos and conditioners don't work for me because my hair ...
Most Helpful Critical Review
Hope it works
I've been looking forward to try this & was a bit disappointed at the size. It is sample/travel size so I'm really hoping it will really last the 3 months it's supposed to be for & although I've lost volume & hair thickness, I still do have quite a good amount of hair & long hair at the moment. Than...
328 results
Flourish Products reviews
Reviewed at

I've used these Virtue Flourish products for about 1 month and my hair has become much stronger and fuller, without fly-aways. The density booster will probably last for only 1.5 months, but the shampoo and conditioner should last 3 or more months. I really love these products and so I just recently purchased the Flourish Thickening Styling Treatment and the first treatment has been great! The smell is just okay.
Nice but does not promote regrowth
Reviewed at

Lovely, high end products , but there is no proof this system works. I am mad at myself for wasting the money.
No difference
Reviewed at

3 weeks in - no difference in any aspect
Thinning hair
Reviewed at

Have enjoyed having my hair feel better. Hoping that my thinning slows
Travel Sized Products
Reviewed at

I ordered the "one month supply" after reading reviews about the smell and scalp irritation. While I didn't have issues with either of those things, these tiny bottles only lasted 2 weeks (8 showers), which was super disappointing, and the conditioner left my hair dry. Clearly 2 weeks isn't enough time to know if it did anything beneficial or not to my hair, but I didn't like the shampoo and conditioner enough to spend any more money on it.