Beauty in 2 hours or less—order online, pick up in store.

Use the following zoom and pan buttons to control the image that follows them

Virtue Hydrating Curl Shampoo #1
Virtue Hydrating Curl Shampoo #1

 Hydrating Curl Shampoo

Online only

$44.00

or

Replenish & Save

Size:8.0 oz

Pickup and delivery options

In stock and ready to ship

Save 5% on your first subscription order, then 5% on every recurring order. Enjoy free shipping and cancel anytime!

Details

Benefits

  • Hydrates hair
  • Hair is strengthened, nourished, and more manageable

Features

  • For Hair Concerns: Brittle, dry hair with breakage
  • For Hair Types:
  • WAVY - Fine/Medium/Thick
  • CURLY - Fine/Medium/Thick
  • COILS - Fine/Medium/Thick
  • COARSE

Key Ingredients

  • All Virtue products contain Alpha Keratin 60ku, a healing protein that's identical to the keratin that makes up 90% of hair. It repaves and refills keratin, repairing damaged hair with each use.

Item 2577893

How To Use

Wet hair thoroughly, work a quarter-size amount of shampoo into palms, and emulsify with water, working into a lather before applying. Massage shampoo into hair and scalp to form a rich lather. Rinse and repeat if necessary.

Ingredients

Aqua (Water, Eau), Sodium Cocoyl Isethionate, Sodium Lauroyl Methyl Isethionate, Lauryl Glucoside, Polyglyceryl-3 Laurate, Isoamyl Laurate, Acrylates Copolymer, Coconut Acid, Ethylhexylglycerin, Keratin, Panthenol, Asiaticoside, Quercus Petraea Fruit Extract, Salvia Hispanica Seed Extract, Hydrolyzed Quinoa, Hydrolyzed Adansonia Digitata Seed Extract, Xylitol, Salvia Sclarea (Clary) Extract, Gluconolactone, Camellia Sinensis Leaf Extract, Trehalose, Oryza Sativa (Rice) Seed Protein, Citrus Paradisi (Grapefruit) Fruit Extract, Galactoarabinan, Phytic Acid, Oryza Sativa (Rice) Bran Extract, Linum Usitatissimum (Linseed) Seed Extract, Sodium Dilauramidoglutamide Lysine, Helianthus Annuus (Sunflower) Seed Oil, Maltodextrin, Madecassoside, Tocopherol, Sodium Phytate, Rosmarinus Officinalis (Rosemary) Leaf Extract, Oryza Sativa (Rice) Extract, Butylene Glycol, Sodium Phosphate, Ethyl Linoleate, Caesalpinia Spinosa Fruit Extract, Ethyl Oleate, Ceratonia Siliqua Gum, Sorbitan Oleate, Polyquaternium-37, Helianthus Annuus (Sunflower) Sprout Extract, Caprylyl/Capryl Glucoside, Caprylyl Glycol, Caprylic Acid, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Calcium Gluconate, Parfum (Fragrance), Glycol Distearate, Propanediol, Jojoba Oil Glycereth-8 Esters, Disteareth-75 IPDI, Sodium Isethionate, Guar Hydroxypropyltrimonium Chloride, Glycerin, Hydroxypropyl Methylcellulose Stearoxy Ether, Trisodium Ethylenediamine Disuccinate, Stearic Acid, Polysorbate 80, Phenoxyethanol, Sodium Benzoate, Benzyl Alcohol, Chlorphenesin, Potassium Sorbate, Potassium Hydroxide, Citric Acid, Alcohol, Limonene, Linalool.

Make it a routine

Add these personalized recommendations to complete your beauty routine.

Step 1

Current Product

Virtue

Hydrating Curl Shampoo

4.5(336)
$44.00

Step 2

Step 3

Similar items for you

12 items

We think you'll like

12 items

Sponsored products

12 items

Powered by syndigo
Virtue header banner
Alpha Keratin 60ku
Clinical claims
Curl Shampoo
Curl Shampoo - What It Is
Curl Shampoo - Use It With
Virtue Free Of Banner

Review Snapshot

by PowerReviews

336 ReviewsWrite a Review
Ratings Distribution
Pros
No Pros
Cons
No Cons
Hair Type
Most Helpful Positive Review
A must have

I have curly hair that is prone to frizz. I've tried a few different products from a few different brands. I have a conditioner that I like and a curl cream that I like, but I haven't found a shampoo I'm fond of enough to continue to purchase it. I saw this shampoo and thought it would be great to t...

Versus
Most Helpful Critical Review
Do not recommend

Purchased the shampoo and matching conditioner during the 2022 Gorgeous Hair Event. Due to their smaller size I planned on using them during local getaways so I didn't need to worry about TSA. I wish I had used them more than once or I would have returned them both. Even at 1/2 price they are too...

336 results

It's great for my coils,

Submitted 22 days ago

By Carolyn R.

From US

Reviewed at

Virtue Labs - Syndication

It's great for my coils, my hair appears thicker and healthier.

Was this review helpful to you?
Great moisture and has improved

Submitted 25 days ago

By Blythe S.

From US

Reviewed at

Virtue Labs - Syndication

Great moisture and has improved the health of my hair

Was this review helpful to you?
I have been trying to get curl conditioner. . is it availabl

Submitted 1 month ago

By Lynn C.

From US

Reviewed at

Virtue Labs - Syndication

It's good and my hair feels good after using it.

Was this review helpful to you?
Curly Shampoo

Submitted 2 months ago

By victoria f.

From US

Reviewed at

Virtue Labs - Syndication

I love this shampoo. Makes my hair soft wavy and holds for the day.

Was this review helpful to you?
Anything Virtue

Submitted 2 months ago

By Lori P.

From US

Reviewed at

Virtue Labs - Syndication

I really love anything virtue! My hair dresser in Raleigh turned me onto it and my hair has never been healthier!

Was this review helpful to you?

Q&A

Showing 1 out of 1 Questions
Q
Is this product suitable for color treated hair?
Asked by Nikki
Official Answer By Virtue - Brand Engage
Hi, yes, all Virtue products are color-safe. :)Was this answer helpful to you