Get inspired at Ulta Beauty

Explore a World of Beauty: Discover Beauty Guides & Shop Top-Rated Products at Ulta Beauty

Welcome to Discover, your ultimate destination for all things beauty and lifestyle at Ulta Beauty. Our extensive library of buying guides, articles, and personalized quizzes are designed to help you look and feel your best. Ulta's teams continuously provide fresh content and product recommendations to transform your hair care, makeup, skincare, lifestyle, and fragrance routines.

Hair Care

Unlock the secrets to healthy hair with our beauty tips on hair growth, top hair care product recommendations, and more. From our hair care quiz to the latest innovations in haircare, we have everything you need to keep your locks looking luscious. At Ulta Beauty, we offer a variety of top-rated hair care products for all hair types and concerns, ensuring your hair looks and feels its best.

Makeup

Master your makeup routine with Ulta Beauty's comprehensive makeup guides and quizzes. Ditch the guesswork and find your perfect foundation match in minutes. Channel your inner goddess with our world of stunning bronzers. Explore the latest makeup trends and discover endless possibilities to accentuate your unique beauty - all with Ulta Beauty's high-quality makeup products.

Lifestyle

Enhance your everyday life with Ulta Beauty's lifestyle tips and advice. From back-to-school tips to eco-friendly products, our lifestyle section covers a wide range of topics to help you live a balanced and fulfilling life.

Skincare

Achieve a flawless complexion with our in-depth skincare guides and quizzes. Learn about the best sunscreens we offer, take our personalized skincare quiz to find your ideal routine, discover how to layer skincare to maximize the benefits of your skincare products, and more. Explore Ulta Beauty’s wide range of products to curate your perfect skincare regimen.

Fragrance

Find your signature scent with our fragrance finder quiz and curated buying guides. Discover the hottest perfume trends and explore recommendations for every preference. Discover the perfect fragrance to match your style from Ulta Beauty’s selection of exclusive fragrances, well-known brands including Ariana Grande, luxury fragrance, & more.

Stay updated with the latest beauty and lifestyle trends by bookmarking Discover and following our regularly updated guides!

Wellness

Prioritize your well-being with our wellness guides. From self-care essentials to the best supplements for your lifestyle, Ulta Beauty has everything you need to support your wellness journey.