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Summary
Conscious Beauty at Ulta Beauty™
- Clean Ingredients
When it comes to hair, strong is the new healthy. That's why Not Your Mother's Way to Grow Long & Strong Shampoo gently cleanses to remove build up without any harsh chemicals, while leaving your locks feeling healthier, softer, and shinier than before.
Features
- Gently cleanses
- Reduces breakage when used with the full Way to Grow Long & Strong Collection
- Leaves hair soft, shiny and healthy
- Safe for color-treated hair
- For all hair types
- Red apple scent
Key Ingredients
- Vitamin B5
- Keratin
- Biotin
Formulated Without
- Sulfate Surfactants
- Paraben
- Dye
Apply to wet hair and work into rich lather, making sure to massage scalp well. Rinse thoroughly. For best results, follow up with Way to Grow Long & Strong Conditioner and Leave-in Treatment.
Water (Aqua), Sodium Lauroyl Methyl Isethionate, Sodium Cocoyl Isethionate, Cocamidopropyl Betaine, Glycol Distearate, Peg-150 Distearate, Glycereth-26, Fragrance (Parfum), Hydrolyzed Keratin, Panthenol, Biotin, Polyquaternium-10, Disodium Edta, Phenoxyethanol, Ethylhexylglycerin, Citric Acid
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Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Describe Yourself
- 1Maintenance
Hair Type
- 5Wavy Hair
- 3Straight Hair
- 2Very Curly Hair
Most Helpful Positive Review
Not Your Mothers Way To Grow Shampoo works for me
I've been using the Not Your Mother's Way to Grow shampoo and conditioner set for 3 weeks now. I use these products 3-4 times weekly and have exclusively used this haircare line since receiving it in order to provide an honest review. This product seamlessly became part of my night time shower routi...
Most Helpful Critical Review
Underwhelmed
I received this product free as part of the Stellar Product Testing Panel to trial in exchange for my honest feedback. It's important to note that I have rates the conditioner higher than the shampoo, though I do believe using them together is key. I gave this product 3 stars today. It's not a bad p...
165 results
True to its name
Verified Reviewer
Reviewed at

I've been using NYM Long and Strong shampoo for years and I credit it with helping my hair grow long and reduce fall out.
Like this new shampoo formulation for regular use.
Verified Reviewer
Reviewed at

Love this NYM's for alternate day washing! I miss the blue sea kale shampoo that I used to use but this one will do. Excited to have found it. Love this brand's products for how gentle and natural they tend to be. Highly recommend for black/brown hair.
Stop pestering me
Verified Reviewer
Reviewed at

Stop pestering me for a review. Product is great but your pestering is awful.
It works!
Hair Type Very Curly Hair
I decided to give it a try never expecting it to actually work. I was SO wrong. I've always had fine, thin hair but I've been losing hair every wash in recent years. This completely stopped it. Can't recommended it enough!
Lathers Well and Leaves Hair Shiny and Soft!!
Verified Buyer
Reviewed at

I absolutely LOVE this line of shampoo and conditioner! I have been on a healthy hair journey for the last year and have tried way too many different products, with most falling short of my expectations. I've only found a few that I really like and this one is my favorite! It's left my hair sooo soft and shiny. For reference, my hair is very fine and thin with subtle 2A waves. It is easily dried out and is prone to breakage and dullness. However, since using this shampoo and conditioner, my hair looks and feels sooo healthy and has been much more manageable too. I definitely recommend this product!