Rated 4.33 out of 5 stars
Most Helpful Positive Review I don't normally leave reviews but this shampoo deserved it!
I have dirty blonde/brunette hair naturally but have a full head of blonde highlights. I always notice my blonde getting a little brassy within a couple weeks of getting my hair done each time, and I also had been noticing a waxy feeling build-up in my hair even after a fresh shampoo (using national brands like Garnier Fructis for colored hair) My stylist recommended getting a purple shampoo that would tone my hair as well as cleanse it to get rid of the waxy build-up from my regular shampoo. I literally scoured the internet doing research and reading reviews on purple shampoos and finally went to Ulta and asked for a recommendation from the salon. I was pleasantly surprised with her recommendation for a reasonably priced product and gave it a shot! Y'all! My hair has never looked or felt better! After ONE use, there was a HUGE difference in my color! I would recommend it for sure! The instructions tell you to leave it in for 3-5 minutes before washing it out. It's a deep purple shampoo so if it's your first time trying it out, I would definitely suggest you DONT leave it on any longer than 3-4 minutes until you see how your hair will react. If you notice that your hair has a small tint of blue/purple to it, you may have left it on a little too long.
Most Helpful Critical Review DO NOT RECOMMEND
I was curious to try this shampoo and conditioner after reading so many positive reviews. The first time I used it I could not see any visible difference so I decided to give it another try a week later and this time I left it on longer... horrible mistake! Not only did I still have brassiness throughout my hair but the lightest parts of my hair turned grayish-purple. I should be able to wash that out.. not that big of deal. The worst part for me is this DRIED my hair out sooooo bad!! My niece even said my hair looked/felt like someone who was over-processed. I've used Joico Purple shampoo with great results and will be going back to it.. just thought I'd try something different. I did see someone else say the same so I hope this helps someone who may be on the fence about purchasing.
Reviewed by 593 customers Tone fix
Steph from Mesa Az
I got this product today and let me tell you, I love it already just after one use I could really tell the difference it has made. Many more to go but I already know it's gonna do it's job!
yes I will buy it again
Lois from Alabama
everytime I wash my hair...looks like I just had it colored
Best shampoo yet for colored blonde hair
PG from Maryland
Tones my blonde colored hair, never have to look brassy.
Turned my hands, nails blue
Heidi from Portage, IN
Product is awful. Died my hands. Nails and shower blue.
2 thumbs down
Kate from Ohio
I was so excited to try a new purple shampoo. I've used the matrix brand called so silver. I read some reviews on this brass off shampoo and saw great things. I tried it once and let me tell you, I was in tears. I was getting ready for a wedding and my hair was gray/silver/purple tinted and my scalp was stained purple. I've washed it 3x since using it once and my hair still has a lot of gray pieces. I am very disappointed and don't want anyone to experience the sadness I felt.
Susan from MD
I have tried various shampoos for color treated hair and this shampoo has a particular chemical scent that I don't find appealing. Unfortunately, I'm going to return this product and will look for another product with a more pleasant and natural scent. I can smell this certain scent in my hair even after a day or two of washing my hair and it bothers me.
Brass be GONE!
Jordan from Lakeland
Don't use it constantly or daily or else you will need some deep conditioning treatments. This product will dry out your hair. I personally use it once a week or right before date nights or special occasions. It works very well to get rid of the yellows and reds!
results after 1 use
none from Tampa, FL
I purchased this to tone down the brassiness in my hair, I have highlights with root touch over brunette hair, my color tends to pull a lot of red. After 1 use I could see my redness toned down and my highlights were brighter. Will use again.
Angel from New Jersey
Love this shampoo for toning my bleached hair. It doesn't dry it out or damage it, which can happen with cheaper purple shampoos. Helps maintain my icy blonde color.
Gotta have it!
Blonde lady from Southeast Michigan
My hairstylist used to tell me that every time I returned to her chair my hair was always a brassy blonde no matter what color she used. Now she tells me how great my blonde looks when I sit down. I don't use it often, just when I notice my blonde get dull. I love this product!
My fav shampoo for brassy hair!
Em from South Carolina
This is my absolute favorite shampoo to neutralize brassy/ orange tones. I've tried other brands and nothing works as good as this one. I leave it on in the shower for about 5 min and boy does it make a difference!
The BEST Shampoo
nnchelseann from Michigan
This is hands down the best shampoo for keeping brass down. It hasn't ever turned my hair purple, but it really fights off any yellow/orange tones in my hair!
Maddy from Mentor ihio
Toned down the orange color in my hair
The best toning shampoo I've tried!!
Felicia from Boston, MA
I am a natural level 4/5 brunette and I've been getting blonde highlights for years and have tried MANY blue/purple shampoos. This product is hands down the best one I've tried. I noticed a difference after the first wash. I wish I found this product sooner, it is the only one I will use now!
I like this product
Nope from MI
I like using this product because it works well and smells good to boot. After just one wash, I could already see the difference the color from before and after.
Nope, don't do it
Dhuntb from Boston, ma
I have dark want to very light brown hair that color with semi permanent color to cover the gray. It sometimes gets brassy therefore I thought this product would help. It does not get the brass out at all, it smells horrible, and it dries my hair out. Would not recommend at all.
Best shampoo to neutralize yellow/orange tones
Myra from Ashburn, VA
I never write reviews but this shampoo is absolutely amazing on my dyed blonde hair. I recently bleached my hair and used a toner to take out the yellow and orange tones. My hair was still left with some yellow/orange in it and so I used this shampoo on my dry hair and left it in for about 15 minutes then rinsed it out and used conditioner. This shampoo took out the majority of orange and yellow tones and made it an ashy blonde color which is exactly want I wanted. Just don't leave it in for too long or you'll end up with a purplish tint to your hair! Hands down this is the best purple shampoo I've used while having blonde hair and makes it so much easier to maintain the color I want.
Best one to use
Rachee< 3 from Good ol' Kentucky
Best purple shampoo out of many that I tried! I'm beyond happy about this shampoo. Money well spent, it's totally worth it!
Pink from Ca
I went through the (long monthly) process of going from dark brown to an ashy balayage. But this last time I went to the salon I was left with some underlying orange/ gold/ yellow pieces. I tried using a purple shampoo hoping it would lift or even brighten the ugliness but It didn't. After really doing some research I came across this product and decided to buy it. It's soooo goood!! I def recommend it! I left it on the yellow gold pieces of hair for about 30-40mins and it really helped tone it down. I am very happy with this blue violet shampoo
Kelly from Bakersfield ca
As soon as I used it you can tell the difference I took a leap at ordering this since I never tried it but let me tell you it was the best thing ever would 100% buy again !
From Brass to Class!
Hazlenuttt from PCB, FL
So I've got natural black/dark brown hair. I get it colored on the regular due to grays and added a little mocha. The toner began to fade after a few washes and you could tell the brass was beginning to shine through! In the past I e used Kendra purple shampoo and it really dried my hair out. It also didn't change anything. I researched the best products for darker hair and bought Matrix on a whim. I used the Shampoo and also the leave in mask. It's a little messy at first but it will rinse out completely and won't leave a purple mess on your towels. My hair looks like I just left the salon after one wash! The color is absolutely vibrant and my hair is so soft! I will probably add this on as a once a week go to between salon visits.
Yes yes YES
Kayla from New Jersey
I recently got my hair done… It was lifted from black a few months ago and then we lightened it again last week. Due to having so much underlying black in my hair I always get super brassy. A week after getting my hair done I decided to pick this shampoo and the hair mask up and I'm so happy I did. I left the shampoo on for three minutes and the mask on for five right after and WOW. I'm in loveeeee!
I Love this product for my lightened brown hair
LilMama50 from Alabama
I use once a week
Kelli from Pittsburgh
Best purple shampoo out there, ive been blonde for 10 years and get compliments all the time!!
Marí from Tucson, AZ
Highlighted my brunette/ reddish hair to blond. Keeps the brash off.