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Superhero Elastic Stretch Volumizing Mascara

It Cosmetics

Superhero Elastic Stretch Volumizing Mascara

(3966) REVIEWS (66) Q&A ASK A QUESTION

0.3 oz Item 2298659

Color:Jet Black

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Get your beauty problems solved with IT Cosmetics beauty solutions.

Imagine lashes so long and full, they appear to have stretched wider and longer before your eyes! Now, you can infuse your lashes with superhero powers in just one coat using Superhero Mascara. Proprietary Elastic Stretch Technology wraps each individual lash in a volume-boosting, lengthening and ultra-conditioning black cape of power and color that's clinically shown to give you your strongest, longest, thickest and most defined lashes!

Formulated with powerful peptides and proteins, strengthening biotin, lash-lifting polymers and plumping collagen, this anti-aging mascara will take your lashes to new heights. The innovative formula and Lash-Changing Power Brush work together to coat every lash from base to tips, lifting and separating to create a fuller lash line - no lash is left behind! This super-black mascara is also super-buildable, so lash power is at your fingertips; simply apply more coats to add volume and length.

Clinically shown results!

  • 96% said their lashes looked stretched!
  • 96% saw dramatic volume & length!
  • 96% saw plumper-looking lashes!
  • 100% saw a fuller lash line!


*Results observed in a consumer panel survey.

Anti-aging & lash-loving!

  •  
  • Elastic Stretch Technology
  • Lash-Lifting Polymers
  • Volumizing Collagen
  • Hydrolyzed Keratin
  • Proteins and Peptide-Infused
  • Biotin


Key Benefits:

  • Game-changing, exclusive Elastic Stretch Technology for volume & length!
  • Lash-Changing Power Brush for maximum reach, lift, separation & curl
  • Super-buildable formula for custom lash-power results
  • Super Black pigment plus collagen to condition as you coat

 

Starting at the base of your lashes, wiggle brush and sweep up and through to the tips. Apply additional coats for more dramatic results, and watch your lashes transform!

Beauty Tip: Want even more volume? Add additional coats! Superhero is clinically shown to give you 5x more volume after just one coat, and 14x more volume after two.

Get Superhero Lashes - Click here to see how with the IT Cosmetics Superhero Elastic Stretch Volumizing Mascara

Aqua (Water, Eau), Cera Carnauba / Copernicia Cerifera (Carnauba) Wax / Cire De Carnauba, Cyclopentasiloxane, Oryza Sativa Cera /Oryza Sativa (Rice) Bran Wax, Hydrogenated Olive Oil Stearyl Esters, Alcohol Denat., Palmitic Acid, Stearic Acid, Triethanolamine, Acacia Senegal Gum, Candelilla Cera / Euphorbia Cerifera (Candelilla) Wax / Cire De Candelilla, Propylene Glycol, Phenoxyethanol, VP / VA Copolymer, Aminomethyl Propanediol, Polyvinyl Alcohol, Chlorphenesin, Ethylhexylglycerin, Glycerin, Ascorbic Acid, Ascorbyl Palmitate, Biotin, Equisetum Arvense Extract, Hydrolyzed Collagen, Olea Europaea Fruit Oil, Persea Gratissima Oil, Simmondsia Chinensis Seed Oil, Tocopheryl Acetate, Panthenol, Hydrolyzed Keratin, Serenoa Serrulata Fruit Extract, Camellia Sinensis Leaf Extract, Biotinoyl Tripeptide - 1, Iron Oxide (CI 77499).

Details+

How to Use+

Ingredients+

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsSuperhero Elastic Stretch Volumizing Mascara
 
4.3

(based on 3966 reviews)

82%

of respondents would recommend this to a friend.

Pros

  • Lengthens (3031)
  • Adds volume (2986)
  • Defines & separates (2400)
  • Applies evenly (2364)
  • Great brush (2185)

Cons

  • Flakes (485)
  • Dries out quickly (317)
  • Difficult to remove (280)
  • Sticky texture (247)
  • Smudges or runs (231)

Best Uses

  • Anytime (3005)
  • Daytime (751)
  • Going out (682)
  • Never (5)
    • Reviewer Profile:
    • Classic style (1627), Natural style (1359), Trendy style (466)
    • Was this a gift?:
    • No (20)

Reviewed by 3966 customers

Displaying reviews 1-10

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5.0

Great Mascara

By Pandionthegowithacupofcoffee

from Delaware

Comments about It Cosmetics Superhero Elastic Stretch Volumizing Mascara:

I don't have anything negative to say about this! I just love how it makes my lashes look. It makes my fine lashes look thicker & fuller, but not clumpy. It's just a nice formula that I'm happy with. Will most likely repurchase this again.

 
2.0

I wish I returned it

By Leah

from Boston, MA

About Me Natural Style

Pros

  • Adds Volume
  • Lengthens

Cons

  • Sticky Texture

Best Uses

  • Anytime

Comments about It Cosmetics Superhero Elastic Stretch Volumizing Mascara:

The garuntee on the package looked promising and the woman at Ulta said it was a good option, because I was asking for advice on different mascaras. But I really wish that I had read the reviews first before buying it, and kept the receipt afterwards...Roller Lash is much better and natural looking.

 
1.0

Chunkiest mascara ever

By KTW31109

from Yulee, FL

About Me Classic Style

Pros

    Cons

    • Sticky Texture

    Best Uses

      Comments about It Cosmetics Superhero Elastic Stretch Volumizing Mascara:

      I got the travel size of this mascara for free as a birthday gift from Ulta. I LOVED it. It lengthened my eyelashes so smoothly and separately them perfectly. Unfortunately it ran out and that's when the problems started. I bought the full size and have been disappointed from day one. It is on the brush so thick and it clumps my eyelashes together. It was the complete opposite of the travel size. Ultimately I ended up going back to the Too Faced Better Than Sex mascara.

       
      5.0

      Amazing lashes with this mascara

      By GigiBourne

      from San Diego

      Comments about It Cosmetics Superhero Elastic Stretch Volumizing Mascara:

      I'm surprised to see so many bad reviews because this is one of the best mascaras out there. Makes your lashes lush and full. So happy I found this product.

      (1 of 1 customers found this review helpful)

       
      1.0

      Love It products but Hate this product. Clumps up.

      By Kate

      from Pittsburgh pa

      About Me Natural Style

      Pros

      • Adds Volume

      Cons

      • Clumps
      • Dries Out Quickly
      • Flakes

      Best Uses

        Comments about It Cosmetics Superhero Elastic Stretch Volumizing Mascara:

        Do not recommend

        (1 of 1 customers found this review helpful)

         
        1.0

        HATE this mascara!!!

        By Britiam

        from The Woodlands, TX

        Pros

          Cons

          • Clumps
          • Difficult To Remove
          • Flakes
          • Horrible
          • Sticky Texture

          Best Uses

          • Never

          Comments about It Cosmetics Superhero Elastic Stretch Volumizing Mascara:

          I HATE this mascara. I wish I would have taken it back. It clumps, it doesn't build up well, it doesn't go on or come off well, it looks horrible. I am going to throw mine away. Any tube from any other store would be better than this. I regret that the rep talked me into this.

           
          1.0

          Terrible

          By Liz

          from Richmond, VA

          About Me Trendy Style

          Pros

            Cons

            • Clumpy
            • Flakes

            Best Uses

              Comments about It Cosmetics Superhero Elastic Stretch Volumizing Mascara:

              This mascara was awful for me-very clumpy and difficult to apply. Never again!

               
              1.0

              Not good

              By Hswindle

              from Clarksville

              Comments about It Cosmetics Superhero Elastic Stretch Volumizing Mascara:

              I love it cosmetics, but this is a fail. It is clumpy, smudges, and runs with the slightest humidity.

               
              5.0

              My go-to!

              By Sharie

              from Fort Worth

              Comments about It Cosmetics Superhero Elastic Stretch Volumizing Mascara:

              I originally got a sample of this and absolutely loved it. I've purchased the full-size and have made it my number one mascara. It is AMAZING. My only issue is that it does tend to get a bit drier than my others. To help with that (and to keep my lashes long and healthy), I add a few drops of lavender essential oil. Works like a charm!

               
              5.0

              Like falsies

              By Nickio

              from Sturgeon Bay, WI

              About Me Trendy Style

              Pros

              • Adds Volume
              • Defines & Separates
              • Great Brush
              • Lengthens

              Cons

                Best Uses

                • Anytime

                Comments about It Cosmetics Superhero Elastic Stretch Volumizing Mascara:

                I always wear this everywhere. This is so lengthening it looks like falsies!

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                Q&A

                Product Q&A

                Ask a question

                Do you have questions about this product?

                Get answers from in-house experts.

                66 Questions | 66 Answers
                Displaying questions 1-10Previous | Next »
                • Q:

                  Hey I just lash extensions for and was told not to use based mascara. just wanted to know is this a oil based product? I'm using the superhero
                  Asked on 3/27/2018 by Melissa from Ontario

                  1 answer

                  • Brand Expert

                    A:

                    Hi there, thanks for your question! Superhero Mascara does contain oils. We do advise consulting with your lash specialist before use of IT to assure you are using the right product after getting lash extensions. We hope this helps! XOXO

                    Answered on 4/2/2018 by Official Answer from It Cosmetics from Brand Answer
                • Q:

                  Is this mascara dermatologist tested and ophthalmologist tested? Safe for sensitive eyes? I wear contacts so this is important to me.
                  Asked on 3/26/2018 by Becky from Corning NY

                  1 answer

                  • Brand Expert

                    A:

                    Hi there, thanks for your question! Superhero Mascara is ophthalmologist tested and is suitable for contact lens wearers, along with Superhero Liner. We formulate all of our products for sensitive skin and sensitive eyes. We can assure you that you can use IT with confidence! XOXO

                    Answered on 4/2/2018 by Official Answer from It Cosmetics from Brand Answer
                • Q:

                  I received a tester from a company, and I saw in another question that this product isn't hypoallergenic but is suitable for sensitive eyes. I have sensitive eyes, and is this product supposed to emit a burning sensation on your eyes? Because that's what is happening to me.
                  Asked on 3/12/2018 by amarie from Indiana

                  1 answer

                  • Brand Expert

                    A:

                    Hi there, thanks for reaching out! Superhero Mascara is not supposed to promote a burning sensation. While our products are made for sensitive eyes, products can wear differently on everyone. We advise stopping use of IT immediately and consulting with your eye doctor with any further concerns. XOXO

                    Answered on 3/14/2018 by Brand Expert from IT Cosmetics
                • Q:

                  Hi-
                  Can you tell me if this mascara is hypoallergenic? Thanks!
                  Asked on 3/4/2018 by THanna from Winchester VA

                  1 answer

                  • Brand Expert

                    A:

                    Hi there, thanks for reaching out to us! Superhero Mascara is not tested to be hypoallergenic, however IT is ophthalmologist tested and is made for sensitive eyes! XOXO

                    Answered on 3/7/2018 by Brand Expert from IT Cosmetics
                • Q:

                  Is this waterproof
                  Asked on 3/4/2018 by Karen Kofnovec from Austin, Texas

                  1 answer

                  • Brand Expert

                    A:

                    Hi there, thanks for your question! Superhero Mascara is not waterproof. IT is very long-wearing and holds a curl. We hope you give IT a try! XOXO

                    Answered on 3/6/2018 by Brand Expert from IT Cosmetics
                • Q:

                  Hi so I just purchased my first tube of this mascara and my wand is angled. I have watched a lot of YouTube videos and the wand is always straight, the tester in the store is straight as well. Is this one defective?
                  Asked on 1/15/2018 by Monie from Charlotte, NC

                  1 answer

                  • Brand Expert

                    A:

                    Hi there, thanks for reaching out! The wand for Superhero Mascara is completely straight. If you find yours is bent upon opening, we do suggest returning it to Ulta for an exchange. Ulta offers a great 60 day return window, so they will absolutely take care of IT for you! XOXO

                    Answered on 1/17/2018 by Brand Expert from IT Cosmetics
                • Q:

                  Why does so much mascara come out on the wand?
                  Asked on 12/6/2017 by Karen from Fayetteville, AR

                  1 answer

                  • Brand Expert

                    A:

                    Hi there! Thank you so much for reaching out. We are so sorry to hear that this happened to your Superhero Mascara.

                    Build up on the wand can form towards the middle to end of the mascara's life generally after two months of use. When clumps build up, IT is important to clean the wand with a makeup remover product to prevent the transfer of clumping to your lashes. Overly pumping the wand to get more product will cause the formula to dry out and clump, so we encourage you to pump the wand as little as possible. Instead, swirl the wand around the sides of the tube to pick up more product. Be sure your mascara from the day before is completely gone before applying fresh mascara. Using quality  makeup remover will work wonders to keep your lashes from clumping. Try our Confidence In A Cleanser to remove stubborn, waterproof makeup and mascara! Using too many coats of mascara will create too many layers and begin to clump your lashes, 2-3 coats maximum should get IT done.

                    Typically a mascara should only be used for three months, so if it is giving you trouble beyond that time period, IT's time for a new one. We hope these tips and tricks help to improve your mascara application and wear.

                    We hope this helps! XOXO

                    Answered on 12/6/2017 by Brand Expert from IT Cosmetics
                • Q:

                  Is the super heros mascara waterproof or water resistant? What is the recommended way to remove it?
                  Asked on 8/19/2017 by Sharon from Fort Smith, AR

                  1 answer

                • Q:

                  does this mascara help your lashes grow?
                  Asked on 8/17/2017 by kym from US

                  1 answer

                  • Brand Expert

                    A:

                    Hi there, thank you for your question! Superhero Mascara is not a lash growing mascara, however IT is formulated to help condition and nourish your lashes as IT contains lash loving ingredients. XOXO

                    Answered on 8/17/2017 by Brand Expert from IT Cosmetics
                • Q:

                  which IT mascara lengthens and thickens best?
                  Asked on 8/15/2017 by cookie from ocala, fl.

                  1 answer

                  • Brand Expert

                    A:

                    Hi there! Superhero Mascara is the most lengthening, volumizing, and thickening mascara in our line! IT lifts your lashes to new heights. XOXO

                    Answered on 8/17/2017 by Brand Expert from IT Cosmetics
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