Product Reviews Rated 4.17 out of 5 stars
5964 Reviews
Most Helpful Positive Review BEST mascara ever! I received this as a Platinum Perk. I've been a Platinum member for YEARS and never received any perks, so I was elated to receive this mascara as I was anxiously awaiting the launch. This mascara is definitely a SUPERHERO! It lengthens my lashes so dramatically that I look like I'm wearing falsies with just ONE coat! I've tried all of IT Cosmetics other mascaras and have been disappointed with the outcomes, but this Superhero mascara lives up to its claims. I marvel at how long this mascara makes my lashes look! I only use prestige brand cosmetics, and the other mascaras I've loved were from Tarte, Bare Essentuals, and Josie Maran. Superhero trumps them all! It doesn't flake, doesn't smudge or fall at the end of the day. It is also easy to remove at night with the use of a typical face wash, no need to use eye makeup remover. I am blonde with light colored eyelashes, and my lashes are average at best, not long or thick like the models Jamie uses for her mascara tutorials. I think my lashes represent the "average" woman's lashes and Superhero makes my lashes look longer, fuller, thicker and enviable. The brush is full and evenly coats all of my lashes. I will definitely be purchasing another tube when this runs out.
Most Helpful Critical Review Wait for a waterproof one! I spent the money on this mascara and at first I loved the way it looked but my heavens! The second your eyes even think of tearing up it is running down your face! I was cutting an onion for dinner and my eyes watered some and I had mascara lines all over! Will not buy again until they make a waterproof one.
Reviewed by 5964 customers All time favorite Mascara. 5
Wrendy from Oklahoma
Love this mascara!!!!!
love it 5
Hannah from florida
makes my eyes pop. definitely a little clampy at first but if you use tweezers like i do to separate my lashes, it looks amazing:)
Great lash length 4
dandksmommy from Fair Oaks, CA
I have been wanting to try this mascara for years. Today I was given the opportunity with a Ulta coupon and I feel pretty lucky. I normally wear Lancome mascara both for the awesome rich formulas and its non-waterproof mascara I use on bottoms. Superhero did surprise me. I am used to seeing the wild spider-like advertisement for this product, but when I applied it to my uppers only, I was able to achieve a somewhat natural looking lash while at the same time really extending the length.
Great but can be intense 5
Alissa from Woodland
This is an awesome mascara but it builds up quickly and can get super clumpy super quick. I recommend wiping extra off the brush before applying in the top of the container. But it's volumizing and quick building.
Yes 5
Coco from Tennessee
Love this mascara. Easy to remove & really extended my eye lashes
I would never buy this again. 1
CW from Dallas, TX
It did nothing for my lashes, and it just ran giving me a raccoon look. I love several It Cosmetics products but this isn't it.
I would buy again 5
DealDiva from Fairmont WV
Length is amazing!
Love Love this mascara. The best I've used. 5
Lady T from Maryland
I love this product line. I have used another mascara but this one has to be the best one.
Amazing 5
Stephanie from Houston TX
Immediate length and volume. Last all day.
The only mascara I buy. 5
Katbirdscott from Tarboro,NC
No clumping with great volume.
would not recommend 3
Monica from California
The applicator wand has way too much product that you have to wipe some off before you even apply it. I curled my eyelashes and then applied this mascara but it instantly weight them down. My eyelashes were noticable but they were like straight out not curled like I wanted them.
I have used this product for 3 years now. Love it! 5
Teach from Oregon
Love it since I have light, short lashes and it gives them length and fullness.
Thick, clumpy 1
BAP333 from Minneapolis
I have a really hard time applying this mascara. It's chunky, thick, and has a gigantic brush that is hard to use. After the mascara is on it feels like I have superglue on my lashes. This was a free promo item and I'm glad I didn't spend money on it.
Best mascara, no one beats it 5
Gabby from Salem Oregon
Nuff said
Dramatic difference in length and volume! 5
Carey from Michigan
This mascara is amazing. I only need a couple swipes to see a very dramatic difference. I have very short lashes and this gives me the length and volume I need with very little product use or layering. Amazing!
A mascara that works 5
Gaga from Boca Raton
I was looking for a mascara that would make my eyes pop and this did it!!
Too Clumpy 1
MM from St. Louis
I don't know if I just bought an old product or if this is normal for this brand but I am very disappointed in this product. It is way to clumpy. When you try and put wand back into tube tons of it goes on the side because of all the clumps. It cost way too much for this
Obsessed 5
Ash from PA
This mascara was recommended to me a couple of years ago and ever since I have not worn anything else. It is so insanely volumizing; I am told constantly that my eyelashes look amazing. Seriously worth every penny.
love this best mascara ever --gives long lashes ! 5
Jorja from myrtle beach
use daily and love it --gives ling thick lashes and doesnt feel stiff .
Great Mascara 5
Nita from Michigan
Great mascara, made my lashes full and longer AND it doesn't clump! Worth it!!
This is the worst mascara I have ever attempted to use 1
lisashawn from Charlotte, NC
For 50 years I have been using mascara and this is the worst i have ever attempted to use. It just flakes off onto my face.
Favorite Mascara 5
P little from Ashburn, Va
I switch my makeup products often because I like to try new things. However, I always go back to this mascara. Nothing even comes close to the volume I get with this product. I get so many complements and I always get asked if they are my real eyelashes. I would recommend this to everyone I know!!
Great mascara but there is an art to application 5
Chelle from Georgetown Texas
This is a great mascara. You have to make sure there is no excess product on the wand every time or you will get clumps. Start at the base and slowly shake your way out and up. Makes lashes look unbelievably long with just one coat. Do your one coat correctly because a second coat can look too heavy and thick. You can't just throw this on. Takes a minute or two. I love the travel size the most because it has prefect amount inside but It's not cost friendly.
Not worth your money. 1
Jacy from Benton Harboe
Doesn't have the same effect as some volume mascara has. I can buy cheaper and better quality products.
Horrible just horrible !! Don't waste your money 1
Melissa J from Orlando
Whatever they switched in this product they need to fix it. I used to wear this mascara when it first came out. I stopped because it kept flaking. I switched out of this mascara to others. Then recently said let me try again. As soon as I placed it on it kept bothering my eyes. It felt heavy only with one layer on. My eyes kept itching. It still flakes. Not worth $22-$25. I had to wash it off quickly.
