Rated 4.17 out of 5 stars
Most Helpful Positive Review BEST mascara ever!
I received this as a Platinum Perk. I've been a Platinum member for YEARS and never received any perks, so I was elated to receive this mascara as I was anxiously awaiting the launch. This mascara is definitely a SUPERHERO! It lengthens my lashes so dramatically that I look like I'm wearing falsies with just ONE coat! I've tried all of IT Cosmetics other mascaras and have been disappointed with the outcomes, but this Superhero mascara lives up to its claims. I marvel at how long this mascara makes my lashes look! I only use prestige brand cosmetics, and the other mascaras I've loved were from Tarte, Bare Essentuals, and Josie Maran. Superhero trumps them all! It doesn't flake, doesn't smudge or fall at the end of the day. It is also easy to remove at night with the use of a typical face wash, no need to use eye makeup remover. I am blonde with light colored eyelashes, and my lashes are average at best, not long or thick like the models Jamie uses for her mascara tutorials. I think my lashes represent the "average" woman's lashes and Superhero makes my lashes look longer, fuller, thicker and enviable. The brush is full and evenly coats all of my lashes. I will definitely be purchasing another tube when this runs out.
Most Helpful Critical Review Wait for a waterproof one!
I spent the money on this mascara and at first I loved the way it looked but my heavens! The second your eyes even think of tearing up it is running down your face! I was cutting an onion for dinner and my eyes watered some and I had mascara lines all over! Will not buy again until they make a waterproof one.
Reviewed by 5896 customers Very clumpy
JennyBee from Illinois
I love IT cosmetics, but this mascara just didn't do it for me. It's very heavy, clumps easily and also smears quite a bit on application. After application, a couple of my eyelashes fell out...I think due to the weight of the product and that it had clumped them together. I won't be purchasing again.
My Go-To Mascara
Ally from Manchester MO
I love the way my lashes look with this mascara! My favorite that I've used so far.
My new go to
Ani from Houston
I've loved this mascara for years! It defines and curls my lashes all day long. I wish it was a bit more volumizing though.
yes yes yes
Markie from VA
I feel like this really opens my eye up and it totally totally lengthens .. & for once I have found a mascara that doesn't bleed or flake. This doesn't get enough attention forsure. I got this in my glam bag & am buying the full size!
Started flaking within weeks
Xan from Texas
I've tried to love this mascara but the formula is just not doing it for me. Clumps very easily and then flakes while still applying.
Love this mascara
Leigh Ann from Idaho
I received a sample of this mascara with my Ipsy Glam Bag one month and loved how it made my lashes look longer. Had to by the full size!
I would never buy this product again
Cj from Tennessee
I have used this product for a week. Every single time I seems like it won't dry on my lashes. It will smear on my eye lid though out the day with out me touching my face I will be returning
Plan on returning
Jess from Kansas
I have thinning eyelashes and this almost drew attention to that.
Olivia from Missouri
My all time FAVORITE mascara. I feel like it doesn't get enough hype. I have all the other popular ones like better than sex and roller lash. This one looks the best in my opinion and I feel like it's on sale more than the other ones.
I will only ever spend $20+ on mascara for this mascara
Yessi from Portland, Oregon
I have long lashes but this mascara makes them unreal. Too many coats and you look like Yzma, to avoid this let the coats dry in between and you're solid.
Doesn't do hardly anything
Mikayla from California
I got a sample of this mascara and it's one of the worst I've ever used. For the price it should be way better, but no. It did not lengthen my lashes hardly at all and it's super clumpy. Horrible
It the only Mascara I buy
Darlene from Charleston.
Love the iT cosmetics line, every single product they have is amazing! The brushes are the best I've found on the market.
Excellent!! Love it!!
Shae from Oregon
There isn't a perfect mascara in the world (they ALL clump at some point) but this one is pretty close. At the end of the day I can still see the ends of my lashes; with my regular mascara, the lashes start drooping under the weight, I guess. Although black makes my eyes look like a clown (I'm a redhead and have nothing against clowns, although some are creepy), I put a coat of brown over the black, which softens the black a bit. I realize it isn't cost effective for companies to add brown mascara to their products, but fortunately Maybelline Temptations has it covered. I sure wish the Superhero mascara came in brown, but I will continue to buy the black because it's such an awesome product. I have been using mascara for over 50 years (YIKES) and this is the best I have found for doing what it claims. A+ for IT!
Asia C from Columbia, SC
I absolutely love this mascara. As someone who doesn't have much lash to work with, it makes a huge difference.
Amazing results! I'll buy this over any other product now!
QnB70 from North Carolina
A friend suggested this product. After turning 50, I noticed my lashes getting more sparse and thinning. This product delivers just the right amount of volumizing to notice my lashes again (without looking like I'm trying to be in my 20's on a magazine cover)
I would buy this again
Sissy from Alexandria Louisiana
This is a nice color last all day without touch ups
First high end mascara I am not returning
Mandarin from Philadelphia
I buy a different mascara once a month at least. I'm on a never-ending hunt for "the one". I love a bunch of different "drug store" brands and every single time I've bought a more expensive one on impulse , I end up returning feeling ripped off for the price compared to the cheaper ones, I didn't see a difference. This mascara has actually wowed me. I sleep with my face smashed in the pillow which leaves my lashes kinked and damaged. This helped them keep a curl and look even. And when I fell asleep without removing it , it didn't leave my lashes crusted and broken! Will buy again and I hardly ever buy the same one twice ! Haha
Suzanne from Bend, OR
It's just not worth it for the price. I feel like an $8 drugstore brand wears better than this! It's mostly the brush that's the issue, and I've had okay luck using another brush, but won't buy this product again.
Sav from Pasadena
Got this when I bought my eye lash serum (serum is different brand and works amazing) and was told this would be great to use. Nope. Awful!!! Soooo clumpy. Pulled the wand out and there was so much mascara on it I wiped it off with a paper towel. Thought maybe cause it wasn't quite room temperature it was more on the cold side so left it on my desk and it didn't help. I don't recommend.
I would buy this again
Chica from west monroe, la
Aculver from Winchester, VA
I got this as a free gift with purchase and decided to try it on before applying lashes. After I applied, I didn't even need to put on lashes! It didn't clump, it separated my lashes nicely, and honestly, my lashes looked ah-mazing! I plan on purchasing the full size after I'm done with my current one.
Lil from Virginia
The smell of it was hard to even apply to the eyes and made my eyes water snd didn't do much for my eyelashes
Not worth it
LB from Georgia
Flakes everywhere as you're applying it and throughout the day.
Clumpy Eyelash Alert
Rebecca from Damascus, VA
For the price, I expected better quality. I've tried other IT cosmetic mascaras that were not too bad so I figured I would give this one a try while it was on sale. But this mascara is terrible. It goes on incredibly thick, and is very clumpy when applied. My lashes stuck together horribly, and the formula took forever to dry. Of all the different brands and types of mascaras I've tried from Ulta this one will go down as one of the worst.
April from Indiana
My favorite go to black mascara! Washed off nicely also.