It Cosmetics
Superhero Elastic Stretch Volumizing & Lengthening Mascara

Name: Superhero Elastic Stretch Volumizing & Lengthening Mascara
Brand: It Cosmetics
Price: 25.00 USD
Availability: InStock
Rating: 4.2 (5822 reviews)

Size 0.3 oz|

Item 2298659

WRITE A REVIEW|Q&A

$25.00

Color: Super Black

Details

Give your lashes superhero powers with this game-changing mascara that's clinically tested to give lashes super volume, super length and super elastic stretch in just one coat! Developed with plastic surgeons, IT Cosmetics Superhero Elastic Stretch Volumizing & Lengthening Mascara thickens and separates eyelashes to create the look of longer lashes and a full lash line.

Key Benefits:

Exclusive Elastic Stretch Technology lengthens and volumizes lashes
Lash-Changing Power Brush has a lash lift effect and helps to curl lashes
Super-buildable volumizing mascara formula thickens both long lashes and short lashes
Super black pigment contains collagen, biotin and peptides to condition as you coat
Opthalmologist tested, suitable for contact wearers and ideal for sensitive eyes

Active Ingredients - Anti-Aging & Lash-Loving:

Elastic Stretch Technology
Lash-Lifting Polymers
Collagen
Proteins
Peptides
Biotin

Results:

100% saw a fuller lash line!*
96% said lashes looked stretched!*
96% saw dramatic volume & length!*
96% saw plumper-looking lashes!*

How to Use

Starting at the base of your lashes, wiggle brush and sweep up and through to the tips. Apply additional coats for more dramatic results, and watch your lashes transform!

Beauty Tip: Want even more volume? Add additional coats! Superhero is clinically shown to give you 5x more volume after just one coat, and 14x more volume after two.

See how to Get Superhero Lashes with the IT Cosmetics Superhero Elastic Stretch Volumizing Mascara here.

Ingredients

Aqua (Water, Eau), Cera Carnauba / Copernicia Cerifera (Carnauba) Wax / Cire De Carnauba, Cyclopentasiloxane, Oryza Sativa Cera /Oryza Sativa (Rice) Bran Wax, Hydrogenated Olive Oil Stearyl Esters, Alcohol Denat., Palmitic Acid, Stearic Acid, Triethanolamine, Acacia Senegal Gum, Candelilla Cera / Euphorbia Cerifera (Candelilla) Wax / Cire De Candelilla, Propylene Glycol, Phenoxyethanol, VP / VA Copolymer, Aminomethyl Propanediol, Polyvinyl Alcohol, Chlorphenesin, Ethylhexylglycerin, Glycerin, Ascorbic Acid, Ascorbyl Palmitate, Biotin, Equisetum Arvense Extract, Hydrolyzed Collagen, Olea Europaea Fruit Oil, Persea Gratissima Oil, Simmondsia Chinensis Seed Oil, Tocopheryl Acetate, Panthenol, Hydrolyzed Keratin, Serenoa Serrulata Fruit Extract, Camellia Sinensis Leaf Extract, Biotinoyl Tripeptide - 1, Iron Oxide (CI 77499).

Shipping & Coupon Restrictions

This item is not eligible for coupon discounts. See ulta.com/coupons for details.

body{margin-left:12%}Product ReviewsRated 4.18 out of 5 stars5822 ReviewsMost Helpful Positive ReviewBEST mascara ever!I received this as a Platinum Perk. I've been a Platinum member for YEARS and never received any perks, so I was elated to receive this mascara as I was anxiously awaiting the launch. This mascara is definitely a SUPERHERO! It lengthens my lashes so dramatically that I look like I'm wearing falsies with just ONE coat! I've tried all of IT Cosmetics other mascaras and have been disappointed with the outcomes, but this Superhero mascara lives up to its claims. I marvel at how long this mascara makes my lashes look! I only use prestige brand cosmetics, and the other mascaras I've loved were from Tarte, Bare Essentuals, and Josie Maran. Superhero trumps them all! It doesn't flake, doesn't smudge or fall at the end of the day. It is also easy to remove at night with the use of a typical face wash, no need to use eye makeup remover. I am blonde with light colored eyelashes, and my lashes are average at best, not long or thick like the models Jamie uses for her mascara tutorials. I think my lashes represent the "average" woman's lashes and Superhero makes my lashes look longer, fuller, thicker and enviable. The brush is full and evenly coats all of my lashes. I will definitely be purchasing another tube when this runs out.Most Helpful Critical ReviewWait for a waterproof one!I spent the money on this mascara and at first I loved the way it looked but my heavens! The second your eyes even think of tearing up it is running down your face! I was cutting an onion for dinner and my eyes watered some and I had mascara lines all over! Will not buy again until they make a waterproof one.Reviewed by 5822 customersFlakes and causes gooey eye secretions1Lauren from MississippiIt does lengthen but its not worth it. It flakes more than any other mascara I've tried. I'm not allergic to anything but when I use this mascara, and only this one, my eyes get irritated and I wake up with gooey, yellow crust over my eyes to the point I cannot even open them. There is obviously something in it that is not good for you.Terrible 😕1Tylee from East Brunswick NJI honestly don't understand how anyone loves this mascara, it's horrible, at least to me it is. Sooo much product comes out on the wand, almost as if there's nothing inside the tube to scrape off the excess as it's coming out and it clumps soooo badly. My lashes look horrible when I use this mascara. Wish I had a picture to show. It's really wet too if that makes any sense. Probably the worst mascara I have ever purchased.Makes me look like I am wearing falsies!5Alicia from Fort Mill SCOne of the best mascara products out there if you have short or sparse lashes.Amazing5Kiki from PittsburghI was given this mascara as a gift and I love it so much. I layer it with a few others but this one gives such good length to my lashes.Didn't love it!1Forever Young from West MichiganDidn't live up to the hype or reviews.Love it 👍🏼👍🏼👍🏼5India from Cape Coral, FLI'm in love 👍🏼👍🏼👍🏼Not the best but honestly think I bought it when it was too3Kristen from WAI don't think I bought it when it was fresh so it's hard to really give it a fair opinionSadly retuned2Nicole from OhioI have used this before and was really disappointed when I had flakes all over under my eyes after only the first use. Back to benefit mascaras.Great stuff!5Mary from ColoradoIt's been a bit since I've had mascara that made my eyelashes reach to my eyebrows! I've gotten a lot of compliments on how great my lashes look since I started using it.Best mascara! great volume and incredible length.5Nidi from CAHighly recommendedI can't count how many others I've tried5Honor from VirginiaI absolutely love this mascara and stock up on Black Friday. I have short lashes and it makes them really look longer and fuller. Most other mascaras transfer to my top lid, but that rarely happens with this one. The only con is that it builds up at the opening of the tube and smushes out when I close it, but this only starts to happen when it's time to replace it. I wipe it off with a makeup wipe and all is well. Heading back to Ulta today to get a new one.Do not repeat2JMB from San Antonio TXI've bought better and less expensive mascara.Very happy!!5Minguez2020 from New JerseyI'm blonde with light lashes so even when I wear mascara I still look like I don't have any on in pictures. I love the brush on this mascara it's very easy to apply and it doesn't clump. I'm very happy with this purchaseVery happy with this product5Pinky24 from Stony Brook, NYI was a Lancôme user. An associate recommended IT and I am not disappointed!Amazing length!5Lindsay from Seattle, WAThis mascara adds so much length! It also separates lashes while still adding good volume. I found a new favorite!Lobe this! This is the only mascara I use now5Brittany from TennesseeThis is the only mascara I will buy. My lashes are huge!Nope... which is upsetting3Christina from PhoenixI love me some IT Cosmetics, but this mascara is terrible. Nothing but clumps and uneven application and more clumpsI would buy this product again.5Jewels from Buford, GAI make sure I wiggle the brush on the lashes as directed. Be careful, because it stays wet so it can get on surrounding areas. The good thing is it quickly wipes off.BEST mascara ... EVER!5MDMare from MarylandI have been searching for a wonderful mascara for many many years now I have found it and superhero by It Cosmetics! Don't waste your money or time on any other mascara!Not the greatest2Hannah from Philadelphia, PAI loved the mini version so I bought the big version...that was a mistake. The big version clumps up on my lashes when I go to apply more than one coat on my lashes and generally just looks bad. It's a lot of work to make my lashes look good with this on. It also will occasionally flake and it's not old at all. Not really worth the moneyThis product is one of my staples5Beth from AlabamaI have sparse and short lashes and this mascara makes them look thicker and long.I would not buy this product again2AW from MichiganIn my opinion the mascara is drying, it flakes and clumps, especially when reapplying a second coat.So Disappointing3JLMNOP from Dallas, TXI first got this in a mini trial product and loved it so I bought the regular size. Well.... there is SO much product that comes out on the bristles. I had to scrape the product off just to get a smooth pass on my lashes. It doesn't separate the lashes well, it is too clumpy and thick and is a battle every morning to get my lashes to look like I am not a middle schooler trying make-up for the first time. Just really disappointed.Great mascara!5AMC from NYCThis mascara gives great length and volume. Applies easily and no smudging.Love this product!!5Jill from Hamburg nyDon't even need to get your lashes done when using this product!! Amazing!

It CosmeticsSuperhero Elastic Stretch Volumizing & Lengthening Mascara

Details

It Cosmetics
Superhero Elastic Stretch Volumizing & Lengthening Mascara