Rated 4.18 out of 5 stars
Most Helpful Positive Review BEST mascara ever!
I received this as a Platinum Perk. I've been a Platinum member for YEARS and never received any perks, so I was elated to receive this mascara as I was anxiously awaiting the launch. This mascara is definitely a SUPERHERO! It lengthens my lashes so dramatically that I look like I'm wearing falsies with just ONE coat! I've tried all of IT Cosmetics other mascaras and have been disappointed with the outcomes, but this Superhero mascara lives up to its claims. I marvel at how long this mascara makes my lashes look! I only use prestige brand cosmetics, and the other mascaras I've loved were from Tarte, Bare Essentuals, and Josie Maran. Superhero trumps them all! It doesn't flake, doesn't smudge or fall at the end of the day. It is also easy to remove at night with the use of a typical face wash, no need to use eye makeup remover. I am blonde with light colored eyelashes, and my lashes are average at best, not long or thick like the models Jamie uses for her mascara tutorials. I think my lashes represent the "average" woman's lashes and Superhero makes my lashes look longer, fuller, thicker and enviable. The brush is full and evenly coats all of my lashes. I will definitely be purchasing another tube when this runs out.
Most Helpful Critical Review Wait for a waterproof one!
I spent the money on this mascara and at first I loved the way it looked but my heavens! The second your eyes even think of tearing up it is running down your face! I was cutting an onion for dinner and my eyes watered some and I had mascara lines all over! Will not buy again until they make a waterproof one.
Reviewed by 5822 customers Flakes and causes gooey eye secretions
Lauren from Mississippi
It does lengthen but its not worth it. It flakes more than any other mascara I've tried. I'm not allergic to anything but when I use this mascara, and only this one, my eyes get irritated and I wake up with gooey, yellow crust over my eyes to the point I cannot even open them. There is obviously something in it that is not good for you.
Tylee from East Brunswick NJ
I honestly don't understand how anyone loves this mascara, it's horrible, at least to me it is. Sooo much product comes out on the wand, almost as if there's nothing inside the tube to scrape off the excess as it's coming out and it clumps soooo badly. My lashes look horrible when I use this mascara. Wish I had a picture to show. It's really wet too if that makes any sense. Probably the worst mascara I have ever purchased.
Makes me look like I am wearing falsies!
Alicia from Fort Mill SC
One of the best mascara products out there if you have short or sparse lashes.
Kiki from Pittsburgh
I was given this mascara as a gift and I love it so much. I layer it with a few others but this one gives such good length to my lashes.
Didn't love it!
Forever Young from West Michigan
Didn't live up to the hype or reviews.
Love it 👍🏼👍🏼👍🏼
India from Cape Coral, FL
I'm in love 👍🏼👍🏼👍🏼
Not the best but honestly think I bought it when it was too
Kristen from WA
I don't think I bought it when it was fresh so it's hard to really give it a fair opinion
Nicole from Ohio
I have used this before and was really disappointed when I had flakes all over under my eyes after only the first use. Back to benefit mascaras.
Mary from Colorado
It's been a bit since I've had mascara that made my eyelashes reach to my eyebrows! I've gotten a lot of compliments on how great my lashes look since I started using it.
Best mascara! great volume and incredible length.
Nidi from CA
I can't count how many others I've tried
Honor from Virginia
I absolutely love this mascara and stock up on Black Friday. I have short lashes and it makes them really look longer and fuller. Most other mascaras transfer to my top lid, but that rarely happens with this one. The only con is that it builds up at the opening of the tube and smushes out when I close it, but this only starts to happen when it's time to replace it. I wipe it off with a makeup wipe and all is well. Heading back to Ulta today to get a new one.
Do not repeat
JMB from San Antonio TX
I've bought better and less expensive mascara.
Minguez2020 from New Jersey
I'm blonde with light lashes so even when I wear mascara I still look like I don't have any on in pictures. I love the brush on this mascara it's very easy to apply and it doesn't clump. I'm very happy with this purchase
Very happy with this product
Pinky24 from Stony Brook, NY
I was a Lancôme user. An associate recommended IT and I am not disappointed!
Lindsay from Seattle, WA
This mascara adds so much length! It also separates lashes while still adding good volume. I found a new favorite!
Lobe this! This is the only mascara I use now
Brittany from Tennessee
This is the only mascara I will buy. My lashes are huge!
Nope... which is upsetting
Christina from Phoenix
I love me some IT Cosmetics, but this mascara is terrible. Nothing but clumps and uneven application and more clumps
I would buy this product again.
Jewels from Buford, GA
I make sure I wiggle the brush on the lashes as directed. Be careful, because it stays wet so it can get on surrounding areas. The good thing is it quickly wipes off.
BEST mascara ... EVER!
MDMare from Maryland
I have been searching for a wonderful mascara for many many years now I have found it and superhero by It Cosmetics! Don't waste your money or time on any other mascara!
Not the greatest
Hannah from Philadelphia, PA
I loved the mini version so I bought the big version...that was a mistake. The big version clumps up on my lashes when I go to apply more than one coat on my lashes and generally just looks bad. It's a lot of work to make my lashes look good with this on. It also will occasionally flake and it's not old at all. Not really worth the money
This product is one of my staples
Beth from Alabama
I have sparse and short lashes and this mascara makes them look thicker and long.
I would not buy this product again
AW from Michigan
In my opinion the mascara is drying, it flakes and clumps, especially when reapplying a second coat.
JLMNOP from Dallas, TX
I first got this in a mini trial product and loved it so I bought the regular size. Well.... there is SO much product that comes out on the bristles. I had to scrape the product off just to get a smooth pass on my lashes. It doesn't separate the lashes well, it is too clumpy and thick and is a battle every morning to get my lashes to look like I am not a middle schooler trying make-up for the first time. Just really disappointed.
AMC from NYC
This mascara gives great length and volume. Applies easily and no smudging.
Love this product!!
Jill from Hamburg ny
Don't even need to get your lashes done when using this product!! Amazing!