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  • Pureology Hydrate Try Me Kit

    Only at Ulta

    Pureology

     

    Hydrate Try Me Kit

    4.3 out of 5 stars ; 7 reviews4.3(7)
    $34.00
    ($44 value)

    Take 20% off online with code PRIMETIME

  • Nioxin Scalp + Hair Thickening System 4 Kit
    2 sizes

    Nioxin

     

    Scalp + Hair Thickening System 4 Kit

    4.4 out of 5 stars ; 6369 reviews4.4(6369)
    $38.00 - $57.00

    Take 20% off online with code PRIMETIME

  • Nioxin Scalp + Hair Thickening System 4 Shampoo
    3 sizes

    Sale

    Nioxin

     

    Scalp + Hair Thickening System 4 Shampoo

    4.4 out of 5 stars ; 6369 reviews4.4(6369)
    sale price $27.00 - $37.99
    list price $27.00 - $53.00

    Take 20% off online with code PRIMETIME

  • OLAPLEX No.5P Blonde Hair Hydrating & Brightening Purple Toning Conditioner

    OLAPLEX

     

    No.5P Blonde Hair Hydrating & Brightening Purple Toning Conditioner

    4.7 out of 5 stars ; 308 reviews4.7(308)
    $34.00

    Take 20% off online with code PRIMETIME

  • IGK First Class Charcoal Detox Dry Shampoo
    3 sizes

    IGK

     

    First Class Charcoal Detox Dry Shampoo

    4.2 out of 5 stars ; 1001 reviews4.2(1001)
    sale price $16.00 - $37.60
    list price $16.00 - $47.00

    Take 20% off online with code PRIMETIME

  • OLAPLEX No.4C Bond Maintenance Deep Clean Clarifying Shampoo

    OLAPLEX

     

    No.4C Bond Maintenance Deep Clean Clarifying Shampoo

    4.1 out of 5 stars ; 123 reviews4.1(123)
    $34.00

    Take 20% off online with code PRIMETIME

  • IGK Beach Club Touchable Texture Spray
    2 sizes

    IGK

     

    Beach Club Touchable Texture Spray

    4.2 out of 5 stars ; 389 reviews4.2(389)
    $16.00 - $36.00

    Take 20% off online with code PRIMETIME

  • Curlsmith Curl Quenching Cleansing Conditioning Wash
    3 sizes

    Curlsmith

     

    Curl Quenching Cleansing Conditioning Wash

    4.6 out of 5 stars ; 2374 reviews4.6(2374)
    $12.50 - $56.00

    Take 20% off online with code PRIMETIME

    +1 offers

  • LolaVie Peptide Plumping Volume Shampoo
    3 sizes

    Only at Ulta

    LolaVie

     

    Peptide Plumping Volume Shampoo

    4.4 out of 5 stars ; 249 reviews4.4(249)
    sale price $15.00 - $51.20
    list price $15.00 - $64.00

    Take 20% off online with code PRIMETIME

    +1 offers

  • Pureology Nanoworks Gold Conditioner
    2 sizes

    Sale

    Pureology

     

    Nanoworks Gold Conditioner

    4.5 out of 5 stars ; 4097 reviews4.5(4097)
    sale price $50.00 - $104.00
    list price $50.00 - $130.00

    Take 20% off online with code PRIMETIME

  • Matrix Glow Mania Color Protecting Shampoo
    3 sizes

    Sale

    Matrix

     

    Glow Mania Color Protecting Shampoo

    4.4 out of 5 stars ; 359 reviews4.4(359)
    sale price $8.50 - $29.99
    list price $8.50 - $46.00

    Take 20% off online with code PRIMETIME

  • amika Bust Your Brass Cool Blonde Strength Repair Conditioner
    2 sizes

    Sale

    amika

     

    Bust Your Brass Cool Blonde Strength Repair Conditioner

    4.9 out of 5 stars ; 1507 reviews4.9(1507)
    sale price $29.00 - $61.60
    list price $29.00 - $77.00

    Take 20% off online with code PRIMETIME

  • Batiste Hint of Color Dry Shampoo - Divine Dark
    2 sizes

    Batiste

     

    Hint of Color Dry Shampoo - Divine Dark

    4.3 out of 5 stars ; 2187 reviews4.3(2187)
    sale price $10.99 - $15.19
    list price $10.99 - $18.99

    Take 20% off online with code PRIMETIME

  • Pureology Strength Cure Blonde Purple Shampoo
    2 sizes

    Sale

    Pureology

     

    Strength Cure Blonde Purple Shampoo

    4.5 out of 5 stars ; 2279 reviews4.5(2279)
    sale price $38.00 - $72.00
    list price $38.00 - $90.00

    Take 20% off online with code PRIMETIME

  • Pureology Style + Protect Soft Finish Hairspray
    2 sizes

    Pureology

     

    Style + Protect Soft Finish Hairspray

    4 out of 5 stars ; 135 reviews4(135)
    $13.00 - $34.00

    Take 20% off online with code PRIMETIME

  • Kenra Professional Color Protecting Shampoo
    2 sizes

    Sale

    Kenra Professional

     

    Color Protecting Shampoo

    4.6 out of 5 stars ; 620 reviews4.6(620)
    sale price $21.00 - $36.80
    list price $21.00 - $46.00

    Take 20% off online with code PRIMETIME

  • Pureology Nanoworks Gold Shampoo
    2 sizes

    Sale

    Pureology

     

    Nanoworks Gold Shampoo

    4.5 out of 5 stars ; 4097 reviews4.5(4097)
    sale price $50.00 - $104.00
    list price $50.00 - $130.00

    Take 20% off online with code PRIMETIME

  • Bumble and bumble Spray De Mode Flexible Hold Hairspray
    3 sizes

    Bumble and bumble

     

    Spray De Mode Flexible Hold Hairspray

    4.6 out of 5 stars ; 389 reviews4.6(389)
    sale price $19.00 - $29.60
    list price $19.00 - $37.00

    Take 20% off online with code PRIMETIME

  • Divi Volumizing Conditioner
    3 sizes

    Sale

    Divi

     

    Volumizing Conditioner

    4 out of 5 stars ; 471 reviews4(471)
    sale price $11.00 - $60.00
    list price $11.00 - $75.00

    Take 20% off online with code PRIMETIME

  • Biolage Color Last Purple Shampoo for Color-Treated Hair
    2 sizes

    Sale

    Biolage

     

    Color Last Purple Shampoo for Color-Treated Hair

    4.5 out of 5 stars ; 1550 reviews4.5(1550)
    sale price $26.00 - $29.99
    list price $26.00 - $45.00

    Take 20% off online with code PRIMETIME

  • Redken Color Extend Blondage Anti-Brass Purple Hair Mask

    Redken

     

    Color Extend Blondage Anti-Brass Purple Hair Mask

    4.4 out of 5 stars ; 393 reviews4.4(393)
    $36.00

    Take 20% off online with code PRIMETIME

  • Nioxin Scalp + Hair Thickening System 4 Conditioner
    3 sizes

    Sale

    Nioxin

     

    Scalp + Hair Thickening System 4 Conditioner

    4.4 out of 5 stars ; 6369 reviews4.4(6369)
    sale price $27.00 - $37.99
    list price $27.00 - $53.00

    Take 20% off online with code PRIMETIME

  • Paul Mitchell Fast Drying Sculpting Hairspray
    3 sizes

    Online only

    Paul Mitchell

     

    Fast Drying Sculpting Hairspray

    4.2 out of 5 stars ; 222 reviews4.2(222)
    $8.00 - $37.00

    Take 20% off online with code PRIMETIME

    +1 offers

  • Nioxin Scalp + Hair Thickening System 2 Conditioner
    3 sizes

    Sale

    Nioxin

     

    Scalp + Hair Thickening System 2 Conditioner

    4.4 out of 5 stars ; 6369 reviews4.4(6369)
    sale price $27.00 - $37.99
    list price $27.00 - $53.00

    Take 20% off online with code PRIMETIME

  • Matrix Brass Off Blue Pigmented Conditioner
    2 sizes

    Sale

    Matrix

     

    Brass Off Blue Pigmented Conditioner

    4.4 out of 5 stars ; 103 reviews4.4(103)
    sale price $22.00 - $29.99
    list price $22.00 - $46.00

    Take 20% off online with code PRIMETIME

  • Matrix Glow Mania Color Protecting Conditioner
    3 sizes

    Sale

    Matrix

     

    Glow Mania Color Protecting Conditioner

    4.4 out of 5 stars ; 346 reviews4.4(346)
    sale price $8.50 - $29.99
    list price $8.50 - $46.00

    Take 20% off online with code PRIMETIME

  • LolaVie Peptide Plumping Volume Conditioner
    3 sizes

    Only at Ulta

    LolaVie

     

    Peptide Plumping Volume Conditioner

    4.4 out of 5 stars ; 229 reviews4.4(229)
    sale price $15.00 - $51.20
    list price $15.00 - $64.00

    Take 20% off online with code PRIMETIME

    +1 offers

  • Matrix So Silver Purple Pigmented Conditioner
    2 sizes

    Sale

    Matrix

     

    So Silver Purple Pigmented Conditioner

    4.5 out of 5 stars ; 115 reviews4.5(115)
    sale price $22.00 - $29.99
    list price $22.00 - $46.00

    Take 20% off online with code PRIMETIME

  • Paul Mitchell Color Protect Shampoo
    4 sizes

    Sale

    Paul Mitchell

     

    Color Protect Shampoo

    4.1 out of 5 stars ; 1229 reviews4.1(1229)
    sale price $8.00 - $27.20
    list price $8.00 - $34.00

    Take 20% off online with code PRIMETIME

    +1 offers

  • L'Oréal EverPure Sulfate-Free Purple Shampoo
    3 sizes

    L'Oréal

     

    EverPure Sulfate-Free Purple Shampoo

    4.3 out of 5 stars ; 3497 reviews4.3(3497)
    $5.49 - $19.99

    Take 20% off online with code PRIMETIME

    +1 offers

  • IGK Antisocial Bond-Building Repair Dry Hair Mask
    2 sizes

    Online only

    Sale

    IGK

     

    Antisocial Bond-Building Repair Dry Hair Mask

    4.1 out of 5 stars ; 883 reviews4.1(883)
    sale price $38.00 - $52.80
    list price $38.00 - $66.00

    Take 20% off online with code PRIMETIME

  • SEEN Shampoo, Fragrance Free
    2 sizes

    SEEN

     

    Shampoo, Fragrance Free

    4.6 out of 5 stars ; 863 reviews4.6(863)
    $12.00 - $32.00

    Take 20% off online with code PRIMETIME

    +1 offers

  • Eva Nyc Kweeen Silver Glitter Spray

    Eva Nyc

     

    Kweeen Silver Glitter Spray

    4.3 out of 5 stars ; 2336 reviews4.3(2336)
    $15.00

    Take 20% off online with code PRIMETIME

  • isima Suavísima Hydrating Conditioner
    2 sizes

    Only at Ulta

    isima

     

    Suavísima Hydrating Conditioner

    4.6 out of 5 stars ; 224 reviews4.6(224)
    $14.00 - $32.00

    Take 20% off online with code PRIMETIME

    +1 offers

  • isima Riquísima Hydrating Shampoo
    2 sizes

    Only at Ulta

    isima

     

    Riquísima Hydrating Shampoo

    4.4 out of 5 stars ; 292 reviews4.4(292)
    $14.00 - $32.00

    Take 20% off online with code PRIMETIME

    +1 offers

  • OLAPLEX No.0 Intensive Bond Building Hair Treatment for Deep Repair & Strengthening

    OLAPLEX

     

    No.0 Intensive Bond Building Hair Treatment for Deep Repair & Strengthening

    4.1 out of 5 stars ; 2418 reviews4.1(2418)
    $30.00

    Take 20% off online with code PRIMETIME

  • Paul Mitchell The Conditioner Moisture-Balancing Leave-In
    4 sizes

    Sale

    Paul Mitchell

     

    The Conditioner Moisture-Balancing Leave-In

    4.5 out of 5 stars ; 855 reviews4.5(855)
    sale price $8.00 - $27.20
    list price $8.00 - $34.00

    Take 20% off online with code PRIMETIME

    +1 offers

  • Alterna Caviar Anti-Aging Replenishing Moisture Shampoo
    4 sizes

    Online only

    Alterna

     

    Caviar Anti-Aging Replenishing Moisture Shampoo

    4.5 out of 5 stars ; 621 reviews4.5(621)
    sale price $12.00 - $64.00
    list price $12.00 - $80.00

    Take 20% off online with code PRIMETIME

  • Matrix Brass Off Custom Neutralization Hair Mask

    Matrix

     

    Brass Off Custom Neutralization Hair Mask

    4.4 out of 5 stars ; 159 reviews4.4(159)
    $30.00

    Take 20% off online with code PRIMETIME

  • LolaVie Speed Dry Heat Protectant Spray
    2 sizes

    Only at Ulta

    LolaVie

     

    Speed Dry Heat Protectant Spray

    4.6 out of 5 stars ; 244 reviews4.6(244)
    $15.00 - $30.00

    Take 20% off online with code PRIMETIME

    +1 offers

  • Kenra Professional Color Protecting Conditioner
    2 sizes

    Sale

    Kenra Professional

     

    Color Protecting Conditioner

    4.6 out of 5 stars ; 597 reviews4.6(597)
    sale price $21.00 - $36.80
    list price $21.00 - $46.00

    Take 20% off online with code PRIMETIME

  • Nioxin Scalp + Hair Thickening System 3 Shampoo
    3 sizes

    Sale

    Nioxin

     

    Scalp + Hair Thickening System 3 Shampoo

    4.4 out of 5 stars ; 6369 reviews4.4(6369)
    sale price $27.00 - $37.99
    list price $27.00 - $53.00

    Take 20% off online with code PRIMETIME

  • Joico Blonde Life Brightening Shampoo
    2 sizes

    Sale

    Joico

     

    Blonde Life Brightening Shampoo

    4.1 out of 5 stars ; 74 reviews4.1(74)
    sale price $26.00 - $29.99
    list price $26.00 - $46.00

    Take 20% off online with code PRIMETIME

    +2 offers

  • L'Oréal EverPure Sulfate-Free Clarify Shampoo

    L'Oréal

     

    EverPure Sulfate-Free Clarify Shampoo

    4.5 out of 5 stars ; 465 reviews4.5(465)
    $10.99

    Take 20% off online with code PRIMETIME

    +1 offers

  • Pureology Strength Cure Blonde Purple Conditioner
    2 sizes

    Sale

    Pureology

     

    Strength Cure Blonde Purple Conditioner

    4.5 out of 5 stars ; 2172 reviews4.5(2172)
    sale price $38.00 - $72.00
    list price $38.00 - $90.00

    Take 20% off online with code PRIMETIME

  • Alterna Caviar Anti-Aging Replenishing Moisture Conditioner
    3 sizes

    Sale

    Alterna

     

    Caviar Anti-Aging Replenishing Moisture Conditioner

    4.5 out of 5 stars ; 498 reviews4.5(498)
    sale price $37.00 - $65.60
    list price $37.00 - $82.00

    Take 20% off online with code PRIMETIME

  • L'Oréal EverPure Sulfate Free Glossing Lamination Mask for Lasting Shine

    L'Oréal

     

    EverPure Sulfate Free Glossing Lamination Mask for Lasting Shine

    4.4 out of 5 stars ; 360 reviews4.4(360)
    $12.99

    Take 20% off online with code PRIMETIME

    +1 offers

  • KRISTIN ESS HAIR One Signature Conditioner
    3 sizes

    Sale

    KRISTIN ESS HAIR

     

    One Signature Conditioner

    4.5 out of 5 stars ; 2517 reviews4.5(2517)
    sale price $3.49 - $19.20
    list price $6.99 - $24.00

    Take 20% off online with code PRIMETIME

  • KRISTIN ESS HAIR One Signature Shampoo
    3 sizes

    Sale

    KRISTIN ESS HAIR

     

    One Signature Shampoo

    4.5 out of 5 stars ; 4090 reviews4.5(4090)
    sale price $3.49 - $19.20
    list price $6.99 - $24.00

    Take 20% off online with code PRIMETIME

  • Wella Invigo Brilliance Shampoo For Normal Hair
    2 sizes

    Sale

    Wella

     

    Invigo Brilliance Shampoo For Normal Hair

    4.1 out of 5 stars ; 2735 reviews4.1(2735)
    sale price $21.00 - $29.99
    list price $21.00 - $39.00

    Take 20% off online with code PRIMETIME

    +1 offers

  • Joico Defy Damage KBOND20 Power Masque
    2 sizes

    Sale

    Joico

     

    Defy Damage KBOND20 Power Masque

    4.7 out of 5 stars ; 379 reviews4.7(379)
    sale price $15.00 - $27.30
    list price $15.00 - $39.00

    Take 20% off online with code PRIMETIME

    +1 offers

  • DevaCurl MIST OF WONDERS Leave-In Instant Multi-Benefit Curl Spray

    DevaCurl

     

    MIST OF WONDERS Leave-In Instant Multi-Benefit Curl Spray

    4.2 out of 5 stars ; 295 reviews4.2(295)
    $36.00

    Take 20% off online with code PRIMETIME

    +2 offers

  • Kenra Professional Clarify Shampoo
    2 sizes

    Sale

    Kenra Professional

     

    Clarify Shampoo

    4.6 out of 5 stars ; 1103 reviews4.6(1103)
    sale price $21.00 - $36.80
    list price $21.00 - $46.00

    Take 20% off online with code PRIMETIME

  • Paul Mitchell Tea Tree Special Color Shampoo
    2 sizes

    Sale

    Paul Mitchell

     

    Tea Tree Special Color Shampoo

    4.3 out of 5 stars ; 316 reviews4.3(316)
    sale price $25.00 - $32.99
    list price $25.00 - $56.00

    Take 20% off online with code PRIMETIME

    +1 offers

  • Paul Mitchell Awapuhi Wild Ginger Nourishing Shampoo
    3 sizes

    Sale

    Paul Mitchell

     

    Awapuhi Wild Ginger Nourishing Shampoo

    4.7 out of 5 stars ; 635 reviews4.7(635)
    sale price $12.50 - $50.80
    list price $12.50 - $63.50

    Take 20% off online with code PRIMETIME

    +1 offers

  • Joico Color Balance Purple Conditioner
    2 sizes

    Sale

    Joico

     

    Color Balance Purple Conditioner

    4 out of 5 stars ; 46 reviews4(46)
    sale price $24.50 - $29.99
    list price $24.50 - $44.00

    Take 20% off online with code PRIMETIME

    +2 offers

  • Living Proof Leave-In Conditioning Spray

    Living Proof

     

    Leave-In Conditioning Spray

    4.5 out of 5 stars ; 1290 reviews4.5(1290)
    $34.00

    Take 20% off online with code PRIMETIME

  • Moroccanoil Blonde Perfecting Purple Shampoo

    Moroccanoil

     

    Blonde Perfecting Purple Shampoo

    4.9 out of 5 stars ; 48 reviews4.9(48)
    $30.00

    Take 20% off online with code PRIMETIME

  • Not Your Mother's Curl Talk Leave-In Conditioner Spray

    Not Your Mother's

     

    Curl Talk Leave-In Conditioner Spray

    4.4 out of 5 stars ; 209 reviews4.4(209)
    $10.99

    Take 20% off online with code PRIMETIME

    +1 offers

  • Kitsch Strengthening Rice Water Shampoo

    Kitsch

     

    Strengthening Rice Water Shampoo

    4.8 out of 5 stars ; 92 reviews4.8(92)
    $14.00

    Take 20% off online with code PRIMETIME

  • Paul Mitchell Color Protect Conditioner
    4 sizes

    Sale

    Paul Mitchell

     

    Color Protect Conditioner

    4.3 out of 5 stars ; 600 reviews4.3(600)
    sale price $8.00 - $27.20
    list price $8.00 - $34.00

    Take 20% off online with code PRIMETIME

    +1 offers

  • Joico Color Balance Blue Shampoo

    Joico

     

    Color Balance Blue Shampoo

    3.1 out of 5 stars ; 40 reviews3.1(40)
    $24.50

    Take 20% off online with code PRIMETIME

    +1 offers

  • Joico K-PAK Color Therapy Luster Lock
    3 sizes

    Sale

    Joico

     

    K-PAK Color Therapy Luster Lock

    4.7 out of 5 stars ; 347 reviews4.7(347)
    sale price $11.50 - $27.65
    list price $11.50 - $39.50

    Take 20% off online with code PRIMETIME

    +1 offers

  • Joico Blonde Life Brightening Conditioner
    2 sizes

    Sale

    Joico

     

    Blonde Life Brightening Conditioner

    4.5 out of 5 stars ; 39 reviews4.5(39)
    sale price $26.00 - $29.99
    list price $26.00 - $46.00

    Take 20% off online with code PRIMETIME

    +2 offers

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