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Summary
Conscious Beauty at Ulta Beauty™
- Cruelty Free
- Vegan
e.l.f. Cosmetics Wow Brow Gel is a buildable, fiber-infused brow gel that makes your natural brows look fuller.
Benefits
- Buildable wax-gel formula with brush
- Enriched with Kaolin Clay and hair-like fibers that enhance brows
- Easily brush and shape gel for full, voluminous-looking brows
- Can be used on its own or as a topcoat over brow powder or pencil
- Available in 5 easy-match shades
- Proud to be 100% vegan and cruelty-free, worldwide. Because kindness is chic.
Formulated Without
- All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone
- All skincare is also free from sulfates
Apply gel alone or as a top coat over e.l.f. Lock On Liner and Brow Cream or Instant Lift Brow Pencil. Start from the inner corner and follow the arch working in upward strokes.
Water (Aqua), Alcohol, Euphorbia Cerifera (Candelilla) Wax, C10-13 Isoparaffin, Glyceryl Stearate, Kaolin, Magnesium Aluminum Silicate, PEG-100 Stearate, C9-11 Isoparaffin, Nylon-66, Tocopheryl Acetate (Ve), Polyacrylate-13, Phenoxyethanol, Microcrystalline Wax (Cera Microcristallina), Polyisobutene, Sodium Glycerophosphate, Caprylyl Glycol, Ethylhexylglycerin, Polysorbate 20, Alumina. May Contain: Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499).
Free gift with purchase
Free gift with purchase
Online only free 7 piece complexion gift with select $50 makeup purchase (valid thru 5/20/25 on shipped purchases only. Full or partial pickup or same day delivery purchases do not qualify. While quantities last)
Free gift with purchase
Online only free choice of NARS Light Reflecting foundation deluxe sample with select $60 makeup purchase (valid thru 5/20/25 on shipped purchases only. Full or partial pickup or same day delivery purchases do not qualify. While quantities last)
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Questions
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Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Best Uses
- 8Everyday
- 3Travel
- 2Going Out
- 1Brow tint
- 1Brow tint and control
Describe Yourself
- 5Natural Style
- 4Classic Style
- 1Sr citizen, but I don't look or act like one
- 1Female 63 years old.
- 1Light makeup
Most Helpful Positive Review
ELF Knocked it Out of the Park
I have pretty full brows with small gaps here and there. I use fiber brow gels almost exclusively, especially since I prefer a more natural makeup look on a daily basis. I've been using Glossier's Boy Brow since it first launched because it was everything I wanted in a brow gel. I started looking fo...
Most Helpful Critical Review
Weird stuff on wand and horrible smell
I recently purchased your wow brow and the wand has tiny white pieces of hair (hopefully, it could be any type of chemical though like asbestos or glass) all over it and has a horrible chemically smell to it. Seriously questioning what's in this cause every instinct tells me it would be horrible for...
1193 results
The best eyebrow makeup for me.
Verified Reviewer
Reviewed at
Love the Wow Brow gel. Been using it for about 5 years. It makes my brows look nicer and I love that I can apply it and not ruin my brow look. I don't see very well and this is a really nice product for that. I use all E.L.F. cosmetics and their skincare. It's all really nice.
New favorite product
Just added this to my everyday makeup routine and I'm obsessed
not great colors
just ok
Switched from a more expensive brand!
Verified Buyer
Reviewed at
I've used up many, many tubes of this—I used to buy the more expensive brow gel from a millennial-pink brand, and while this has a slightly different texture (in my experience, the other brand's product has a waxier hold, this one has a bit more of a firm hold) it works just as well to wrangle my curly werewolf brows into place AND fill them in at the same time. I used taupe when I was a dark blonde, and natural brown now that I'm a light brunette.
Wouldn't buy again
Thickens brows, but is absolutely not "brunette" in color )more auburn). Also makes brows sticky and is difficult to shape brows with the spoolie.
