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Summary
Conscious Beauty at Ulta Beauty™
- Cruelty Free
- Vegan
e.l.f. Cosmetics Wow Brow Gel is a buildable, fiber-infused brow gel that makes your natural brows look fuller.
Benefits
- Buildable wax-gel formula with brush
- Enriched with Kaolin Clay and hair-like fibers that enhance brows
- Easily brush and shape gel for full, voluminous-looking brows
- Can be used on its own or as a topcoat over brow powder or pencil
- Available in 5 easy-match shades
- Proud to be 100% vegan and cruelty-free, worldwide. Because kindness is chic.
Formulated Without
- All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone
- All skincare is also free from sulfates
Apply gel alone or as a top coat over e.l.f. Lock On Liner and Brow Cream or Instant Lift Brow Pencil. Start from the inner corner and follow the arch working in upward strokes.
Water (Aqua), Alcohol, Euphorbia Cerifera (Candelilla) Wax, C10-13 Isoparaffin, Glyceryl Stearate, Kaolin, Magnesium Aluminum Silicate, PEG-100 Stearate, C9-11 Isoparaffin, Nylon-66, Tocopheryl Acetate (Ve), Polyacrylate-13, Phenoxyethanol, Microcrystalline Wax (Cera Microcristallina), Polyisobutene, Sodium Glycerophosphate, Caprylyl Glycol, Ethylhexylglycerin, Polysorbate 20, Alumina. May Contain: Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499).
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Questions
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Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Best Uses
- 8Everyday
- 3Travel
- 2Going Out
- 1Brow tint
- 1Brow tint and control
Describe Yourself
- 5Natural Style
- 4Classic Style
- 1Sr citizen, but I don't look or act like one
- 1Female 63 years old.
- 1Light makeup
Most Helpful Positive Review
ELF Knocked it Out of the Park
I have pretty full brows with small gaps here and there. I use fiber brow gels almost exclusively, especially since I prefer a more natural makeup look on a daily basis. I've been using Glossier's Boy Brow since it first launched because it was everything I wanted in a brow gel. I started looking fo...
Most Helpful Critical Review
Weird stuff on wand and horrible smell
I recently purchased your wow brow and the wand has tiny white pieces of hair (hopefully, it could be any type of chemical though like asbestos or glass) all over it and has a horrible chemically smell to it. Seriously questioning what's in this cause every instinct tells me it would be horrible for...
502 results
Love itt
I absolutely love the e.l.f. Wow Brow! This product has quickly become a staple in my daily routine. It gives my brows the perfect amount of tint while keeping them in place all day. The formula sets everything beautifully without making my brows feel stiff or crunchy, and it gives them a natural, fuller look without any effort. The tiny brush makes it super easy to apply and shape, even when I'm in a rush. I've repurchased it multiple times now, and I'll definitely keep coming back to it. For the price, the quality is unbeatable. Highly recommend if you're looking for a reliable, affordable brow gel that actually works!
Love itt
I absolutely love the e.l.f. Wow Brow! This product has quickly become a staple in my daily routine. It gives my brows the perfect amount of tint while keeping them in place all day. The formula sets everything beautifully without making my brows feel stiff or crunchy, and it gives them a natural, fuller look without any effort. The tiny brush makes it super easy to apply and shape, even when I'm in a rush. I've repurchased it multiple times now, and I'll definitely keep coming back to it. For the price, the quality is unbeatable. Highly recommend if you're looking for a reliable, affordable brow gel that actually works!
Fantastic, long lasting product
This works great…just as good as other much more expensive products. Love the color—perfect match for me. I also like the shorter wand—prefer it to others that are longer. Easier to use, imo.
No fuss, no muss!
No matter how sharp a brow pencil I tried, they never looked right and always too dark. Thus product looks natural, the color is prefect, the application is easy! love love love. Did I say I love this product?!
New favorite product
Just added this to my everyday makeup routine and I'm obsessed