Size 0.12 oz|
Store & Pickup Availability
e.l.f. Cosmetics Wow Brow Gel is a buildable, fiber-infused brow gel that makes your natural brows look fuller.
How to Use
Rated 4.48 out of 5 stars
I have pretty full brows with small gaps here and there. I use fiber brow gels almost exclusively, especially since I prefer a more natural makeup look on a daily basis. I've been using Glossier's Boy Brow since it first launched because it was everything I wanted in a brow gel. I started looking for more affordable alternatives recently. I tried Colourpop's brow gel, and while it worked ok, it just wasn't the same.
Enter ELF's Wow Brow. I purchased this in Dark Brown and it is the perfect shade for me. The formula is amazing. Combing this through your brows just once gives you all the color and fibers that you need for naturally full brows. The hold lasts all day without making your brows stiff & crunchy. You can control how intense you want your coverage by just wiping excess product off your brush for a softer look, or back-combing your brows before setting them for a more intense, defined look. This is a fantastic product. Needless to say, Brow Wow broke my Boy Brow addiction.
My only complaint is that the tube is a bit smaller than regular fiber brow gels. I'd love to see a deluxe size in the future.
I've been using the Beautifully Bare brown gel for a couple of years but saw this and decided to try it. It's just OK. Kind of on the dry side and the tube is so tiny. For $1 I can over twice a much product with the Beautifully Bare which works very well to tint, style and hold my brows all day yet look very natural. I think I will stick with the BB but this one is OK to throw in my purse or travel bag due to the small size.
Jen from Boston
I have fair eyebrows and always needed to do a little filling in for me to feel comfortable. Now I just use this product and it does a great job giving fullness. I can get away with just using this on a low makeup day.
AtlasOfSam from USA
I found that using a brow pencil, then this is too much. But with filling a bit with powder, it's just the perfect amount. I didn't feel it was worth the time as an alone product. It doesn't disperse much and doesn't come with a lot of product to begin with. Wouldn't repurchase.
Connie from Los Angeles
Is a good product it docent do much to my brows because I have very sparse brows
makeuplvr from undisclosed
So so easy to use and my brows stayed in place all day! I didn't have to even think about it I just brushed the product throughout my brow hairs, brushed them into the shape I wanted, and that was literally it!
Lib from Colorado
I love this product. It is so easy to use and it takes 30 seconds for both eyebrows and you're good to go. It's perfect for everyday eyebrow looks, or to brush on after penciling your eyebrows. It's just so perfect. i have repurchased multiple times and will continue to!
Rachyyyyyyy from Canada
Definitely worth a try if you are considering it! Very quick to use and looks great!
A1123 from England
I used the glossier boy brow. I heard this was similar and I had to try it. It's amazing and exactly like the glossier one. I can buy two of these for the price of one glossier. It lasts for so long I used mine everyday and it still going strong a year in.
anon 123 from undisclosed
I love how this is a pretty dry formula and not super wet so it doesn't get very messy. it's also not very pigmented which is great for my sparse brows, as I feel like a lot of brow gels don't work for me. the colour black is great but wasn't water resistant at all - it comes off very easily with water, so i wouldn't be confident wearing this out as it will run down my face if it rains. i didn't notice this when i used neutral brown, though. otherwise, it would be a perfect product for me. please fix this elf!
yamiisauruss from undisclosed
I found this product in my first year of college and have used it since. I love how I am able to fill my eyebrows with the applicator so easily. I have used other eyebrow applicators in the past and this product beats them all.
Nys1 from boston
Best brow gel I've used: Adds fullness, color, and sets them in place pretty well. No other product can give me all three in one. So easy to brush on and go.
Scottish Dawn from Glasgow
Shapes and gives a hint of colour just where you need it. Not over powering
roser from georgia
This product for brows
Ellieo from UK
this is a great product, works well and effective!
elzimay from UK
Laur226 from Michigan
This brow gel is sooo good! Neutral brown is the perfect cool tone and shade match for my brows. I love that it's a brown that doesn't pull red. It's great for a quick look or paired with a brow pencil.
elesof from Minneapolis, Minnesota
This is one of my favorite everyday brow products, especially on the days where I don't wear really any makeup I just use this and mascara!
Holly from LA
I have used so many different brow gels (benefit, hourglass, ABH, Milk, and more) and this meets or exceeds all of those! Great hold, the brunette is a perfect warm brown to tie together my darker brows and red hair, and it actually volumizes and fills in the gaps. You also can't beat the price, but I'd buy this even at a higher price range
Denise47 from Wirral England
Most mornings I don't have time to do a full brow so this little gem is an quick and easy solution. Fills in any sparse areas and lasts all day.
aerie from undisclosed
nice tint, gives great hold. Doesn't leave brows feeling stiff
Paloma from Texas
Not a fan. The brow gel left my eyebrows looking like I used a permanent marker to fill them in. No natural look.
Nicole from Alabama
I have thick brows, I guess this is for thinner brows. It's got great color and makes them look even fuller, but it just doesn't keep my brows in place.
LuLu from NJ
I love this so much! I haven't used any other brow gel since trying this year's ago. I have thin, sparse brows from a bad waxing experience. this brow gel makes my brows FULL and keeps them in place all day. ELF is one of my favorite brands PERIOD! OBSESSED!!!
Danielle1985 from Ohio
It matches great and i love the tiny spoolie it makes it much easier to blend the color in making a more natural look
Cherish89 from OKC
Love the brow wow!! It is a dupe for the benefit gimme brow! For a fraction of the cost! I will never use another brand!!
amykate from London, UK
i have blonde eyebrows (which means very fair) and this product darkens them and makes them a great shape