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e.l.f. Cosmetics Wow Brow Gel #1
e.l.f. Cosmetics Wow Brow Gel #1

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e.l.f. Cosmetics Wow Brow Gel

Item 2538866

$5.00
    • Brunette Wow Brow Gel
    • Deep Brown Wow Brow Gel
    • Neutral Brown Wow Brow Gel
    • Taupe Wow Brow Gel
    Size:0.12 oz

    Pickup and delivery options

    In stock and ready to ship

    Usually ships out in 1-2 days

    Earn points on this purchase.

    Details

    Benefits

    • Buildable wax-gel formula with brush
    • Enriched with Kaolin Clay and hair-like fibers that enhance brows
    • Easily brush and shape gel for full, voluminous-looking brows
    • Can be used on its own or as a topcoat over brow powder or pencil
    • Available in 5 easy-match shades
    • Proud to be 100% vegan and cruelty-free, worldwide. Because kindness is chic.

    Formulated Without

    • All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone
    • All skincare is also free from sulfates

    How To Use

    Apply gel alone or as a top coat over e.l.f. Lock On Liner and Brow Cream or Instant Lift Brow Pencil. Start from the inner corner and follow the arch working in upward strokes.

    Ingredients

    Water (Aqua), Alcohol, Euphorbia Cerifera (Candelilla) Wax, C10-13 Isoparaffin, Glyceryl Stearate, Kaolin, Magnesium Aluminum Silicate, PEG-100 Stearate, C9-11 Isoparaffin, Nylon-66, Tocopheryl Acetate (Ve), Polyacrylate-13, Phenoxyethanol, Microcrystalline Wax (Cera Microcristallina), Polyisobutene, Sodium Glycerophosphate, Caprylyl Glycol, Ethylhexylglycerin, Polysorbate 20, Alumina. May Contain: Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499).

    Frequently bought together

    3 items

    Current Product

    e.l.f. Cosmetics

    Wow Brow Gel

    Color
    Taupe
    $5.00
    e.l.f. Cosmetics

    Brow Lift

    $6.00
    e.l.f. Cosmetics

    Brow Lift Applicator

    $4.00

    Free gift with purchase

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    Free gift with purchase

    Online only free 7 piece complexion gift with select $50 makeup purchase (valid thru 5/20/25 on shipped purchases only. Full or partial pickup or same day delivery purchases do not qualify. While quantities last)

    NARS Free Light Reflecting Foundation deluxe sample with $60 makeup purchase Free Light Reflecting Foundation deluxe sample with $60 makeup purchase
    Online only

    Free gift with purchase

    Online only free choice of NARS Light Reflecting foundation deluxe sample with select $60 makeup purchase (valid thru 5/20/25 on shipped purchases only. Full or partial pickup or same day delivery purchases do not qualify. While quantities last)

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    Review Snapshot

    by PowerReviews

    1193 ReviewsWrite a Review
    89%
    of respondents would recommend this to a friend
    Ratings Distribution
    Pros
    8Easy To Apply
    6Good Colors
    6Good Pigmentation
    6Long Lasting
    6Smooth Look
    Cons
    1None so far.
    1No hold
    1Too small, falls to bottom of bag, hard to find
    1The color
    1Does add some heavy streaks if you arent careful
    Best Uses
    8Everyday
    3Travel
    2Going Out
    1Brow tint
    1Brow tint and control
    Describe Yourself
    5Natural Style
    4Classic Style
    1Sr citizen, but I don't look or act like one
    1Female 63 years old.
    1Light makeup
    Most Helpful Positive Review
    ELF Knocked it Out of the Park

    I have pretty full brows with small gaps here and there. I use fiber brow gels almost exclusively, especially since I prefer a more natural makeup look on a daily basis. I've been using Glossier's Boy Brow since it first launched because it was everything I wanted in a brow gel. I started looking fo...

    Versus
    Most Helpful Critical Review
    Weird stuff on wand and horrible smell

    I recently purchased your wow brow and the wand has tiny white pieces of hair (hopefully, it could be any type of chemical though like asbestos or glass) all over it and has a horrible chemically smell to it. Seriously questioning what's in this cause every instinct tells me it would be horrible for...

    1193 results

    The best eyebrow makeup for me.

    Submitted 12 days ago

    By OldTwoggs72

    From Plains, Montana

    Verified Reviewer

    Reviewed at

    Elf Cosmetics - BV

    Love the Wow Brow gel. Been using it for about 5 years. It makes my brows look nicer and I love that I can apply it and not ruin my brow look. I don't see very well and this is a really nice product for that. I use all E.L.F. cosmetics and their skincare. It's all really nice.

    Bottom Line Yes, I would recommend to a friend

    Was this review helpful to you?
    New favorite product

    Submitted 14 days ago

    By Bells

    From Los Angeles

    Just added this to my everyday makeup routine and I'm obsessed

    Was this review helpful to you?
    not great colors

    Submitted 16 days ago

    By sadiegirl

    From ky

    just ok

    Was this review helpful to you?
    Switched from a more expensive brand!

    Submitted 18 days ago

    By Heather36

    From South Carolina

    Verified Buyer

    Reviewed at

    Elf Cosmetics - BV

    I've used up many, many tubes of this—I used to buy the more expensive brow gel from a millennial-pink brand, and while this has a slightly different texture (in my experience, the other brand's product has a waxier hold, this one has a bit more of a firm hold) it works just as well to wrangle my curly werewolf brows into place AND fill them in at the same time. I used taupe when I was a dark blonde, and natural brown now that I'm a light brunette.

    Bottom Line Yes, I would recommend to a friend

    Was this review helpful to you?
    Wouldn't buy again

    Submitted 24 days ago

    By L

    From San Antonio

    Thickens brows, but is absolutely not "brunette" in color )more auburn). Also makes brows sticky and is difficult to shape brows with the spoolie.

    Bottom Line No, I would not recommend to a friend

    Was this review helpful to you?