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Summary
Conscious Beauty at Ulta Beauty™
- Vegan
- Cruelty Free
e.l.f. Cosmetics Wow Brow Gel is a buildable, fiber-infused brow gel that makes your natural brows look fuller.
Benefits
- Buildable wax-gel formula with brush
- Enriched with Kaolin Clay and hair-like fibers that enhance brows
- Easily brush and shape gel for full, voluminous-looking brows
- Can be used on its own or as a topcoat over brow powder or pencil
- Available in 5 easy-match shades
- Proud to be 100% vegan and cruelty-free, worldwide. Because kindness is chic.
Formulated Without
- All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone
- All skincare is also free from sulfates
Apply gel alone or as a top coat over e.l.f. Lock On Liner and Brow Cream or Instant Lift Brow Pencil. Start from the inner corner and follow the arch working in upward strokes.
Water (Aqua), Alcohol, Euphorbia Cerifera (Candelilla) Wax, C10-13 Isoparaffin, Glyceryl Stearate, Kaolin, Magnesium Aluminum Silicate, PEG-100 Stearate, Mica, C9-11 Isoparaffin, Nylon-66, Tocopheryl Acetate (Ve), Polyacrylate-13, Phenoxyethanol, Microcrystalline Wax (Cera Microcristallina), Polyisobutene, Caprylyl Glycol, Ethylhexylglycerin, Sodium Glycerophosphate, Polysorbate 20. May Contain: Iron Oxides (CI 77491, CI 77492, CI 77499).
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Questions
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Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Best Uses
- 8Everyday
- 3Travel
- 2Going Out
- 1Brow tint
- 1Brow tint and control
Describe Yourself
- 5Natural Style
- 4Classic Style
- 1Sr citizen, but I don't look or act like one
- 1Female 63 years old.
- 1Light makeup
Most Helpful Positive Review
ELF Knocked it Out of the Park
I have pretty full brows with small gaps here and there. I use fiber brow gels almost exclusively, especially since I prefer a more natural makeup look on a daily basis. I've been using Glossier's Boy Brow since it first launched because it was everything I wanted in a brow gel. I started looking fo...
Most Helpful Critical Review
Weird stuff on wand and horrible smell
I recently purchased your wow brow and the wand has tiny white pieces of hair (hopefully, it could be any type of chemical though like asbestos or glass) all over it and has a horrible chemically smell to it. Seriously questioning what's in this cause every instinct tells me it would be horrible for...
1173 results
Wow is right!
Verified Buyer
Reviewed at
I absolutely love this brow gel. I have one I'm currently using and two on backup for when I run out. My brows appear thicker and fuller without looking drawn on. Love the natural look!
Good cheap dupe for benefit
This has been my go to dupe for the benefit brow gel. It's not an exact match color but it works for a cheap alternative!
bring back black
Verified Buyer
Reviewed at
don't know why you discontinued only the black shade and kept 4 shades of brown which isn't usable for poc??? please bring the black shade back!!!
Prefer the old packaging
Verified Buyer
Reviewed at
Hi there, I loved this brow gel and chose it over designer products. However when I bought it again this month I was disappointed to see the new packaging. There is a gap between the applicator and the product when it is supposed to shut. I preferred the old packaging
Gives length and density
Love how this extends my lashes and no clumping. My only issue is my oily skin makes it bleed.