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Summary
Conscious Beauty at Ulta Beauty™
- Vegan
- Cruelty Free
e.l.f. Cosmetics Wow Brow Gel is a buildable, fiber-infused brow gel that makes your natural brows look fuller.
Benefits
- Buildable wax-gel formula with brush
- Enriched with Kaolin Clay and hair-like fibers that enhance brows
- Easily brush and shape gel for full, voluminous-looking brows
- Can be used on its own or as a topcoat over brow powder or pencil
- Available in 5 easy-match shades
- Proud to be 100% vegan and cruelty-free, worldwide. Because kindness is chic.
Formulated Without
- All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone
- All skincare is also free from sulfates
Apply gel alone or as a top coat over e.l.f. Lock On Liner and Brow Cream or Instant Lift Brow Pencil. Start from the inner corner and follow the arch working in upward strokes.
Water (Aqua), Alcohol, Euphorbia Cerifera (Candelilla) Wax, C10-13 Isoparaffin, Glyceryl Stearate, Kaolin, Magnesium Aluminum Silicate, PEG-100 Stearate, Mica, C9-11 Isoparaffin, Nylon-66, Tocopheryl Acetate (Ve), Polyacrylate-13, Phenoxyethanol, Microcrystalline Wax (Cera Microcristallina), Polyisobutene, Sodium Glycerophosphate, Caprylyl Glycol, Ethylhexylglycerin, Polysorbate 20. May Contain: Iron Oxides (CI 77491, CI 77492, CI 77499).
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Questions
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Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Best Uses
- 8Everyday
- 3Travel
- 2Going Out
- 1Brow tint
- 1Brow tint and control
Describe Yourself
- 5Natural Style
- 4Classic Style
- 1Sr citizen, but I don't look or act like one
- 1Female 63 years old.
- 1Light makeup
Most Helpful Positive Review
ELF Knocked it Out of the Park
I have pretty full brows with small gaps here and there. I use fiber brow gels almost exclusively, especially since I prefer a more natural makeup look on a daily basis. I've been using Glossier's Boy Brow since it first launched because it was everything I wanted in a brow gel. I started looking fo...
Most Helpful Critical Review
Weird stuff on wand and horrible smell
I recently purchased your wow brow and the wand has tiny white pieces of hair (hopefully, it could be any type of chemical though like asbestos or glass) all over it and has a horrible chemically smell to it. Seriously questioning what's in this cause every instinct tells me it would be horrible for...
1150 results
Takes years off my face
Verified Buyer
Reviewed at
I am at that golden age where my eyebrows have turned white. When I use this method on my eyebrows the white hairs turn brown. After the first time I used it, my daughter couldn't believe how much younger I looked! Can't get better than that. Easy to use and lasts all day. A must in my makeup bag!! Thank you Elf. ❤️
Love this!
Verified Buyer
Reviewed at
Highly recommend. Very pigmented and coats every eyebrow hair. Only downside is it dries up once it reaches its exp date. But for the price it will worth trying!! Always repurchase this one.
E.l.f WOW Brow Gel
Applied easily. Shaped brows nicely without stiffness. Still needed to fill brows for date night. Very good for everyday.
4/5
Verified Buyer
Reviewed at
doesn't have the most amazing hold, but keeps my brows in place without flaking up throughout the day. tint is strong enough to make a difference but still very subtle. easily removed too so it doesn't feel clunky
Great for one and done routines!
Verified Buyer
Reviewed at
This is my favorite product to use for whenever I'm in a rush and don't have time for a full brow routine. I simply brush the gel through my brows and boom, they're fluffy and filled. The only things I would change about it, would be increasing the amount of product included, and expanding the shade range.