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Benefits Color vibrancy & revitalized hair |
Benefits Repairs Damaged Hair |
Benefits Nourishing frizz control & UV protection |
Benefits Intense wash-off repair & smoothness |
Benefits Color protection formulas for fine & coarse hair |
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Texture Cream |
Texture Lightweight Spray |
Texture Oil Serum |
Texture Thick cream |
Texture Thick cream |
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Technology Glycine & B5 |
Technology AHA and Omega-9 |
Technology Squalane & Omega-9 |
Technology Metal Purifier & Amino Acids |
Technology Antioxidant Shield |
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Hair Type Color Treated Hair |
Hair Type For All Hair Types |
Hair Type Frizzy Hair |
Hair Type Damaged Hair |
Hair Type Coarse & Fine Colored Hair |
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For Colored Hair ✓ |
For Colored Hair ✓ |
For Colored Hair ✓ |
For Colored Hair ✓ |
For Colored Hair ✓ |
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$35.00
Summary
Wella Professionals Ultimate Color Shampoo is a scalp-soothing, sulfate-free shampoo that gently cleanses & protects color. Ultimate Color is formulated with glycine & metal purifier to help protect hair against damage due to free radicals, and B5 to lock in moisture.
Benefits
- Gentle cleansing to minimize color fade*
- Color vibrancy for up to 10 weeks**
- 73% consumers agree scalp comfort is improved after 1st use**
- Helps to detox hair from color-distorting metals
- Revitalized hair from first wash
- *vs non-conditioning shampoo
- **With regular use of Ultimate Color regimen from salon to home
- ***Based on external consumer agreement study
Features
- Patented technology
- Formulated with Metal Purifier, Glycine and B5
- Dermatologically tested
- pH balanced formula
- Color safe
- *Wella company is a member of the International Collaboration on Cosmetics Safety
Item 2650903
Apply to damp hair & scalp, lather. Massage, rinse and repeat if necessary.
Water, Sodium Cocoyl Methyl Isethionate, Cocamidopropyl Betaine, Sodium Methyl Oleoyl Taurate, Sodium Lauroyl Sarcosinate, Parfum/Fragrance, Panthenol, Sodium Benzoate, Sodium Chloride, Polyquaternium-10, Citric Acid, Allantoin, Glycine, Sodium Citrate, Sodium Cocoate, Trisodium Ethylenediamine Disuccinate, Edta, Glyceryl Oleate, Aloe Barbadensis Leaf Juice, Tetramethyl Acetyloctahydronaphthalenes, Malic Acid, Linalool, Limonene, Hydroxycitronellal, Vanillin, Linalyl Acetate, Histidine, Coumarin, Citrus Aurantium Peel Oil, Oleic Acid, Squalane, Ascorbic Acid, Potassium Sorbate, Sodium Sulfite, Lecithin, Ascorbyl Palmitate, Tocopherol, Hydrogenated Palm Glycerides Citrate, Sodium Xylenesulfonate
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Questions
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Reviews
Write A REVIEWReview Snapshot
by PowerReviews
9 ReviewsWrite a Review
100%
Ratings Distribution
Hair Type
9 results
OMG, this line prevents fading and smells insane!
Hair Type Very Curly Hair
I have very curly, coarse hair, and this line is honestly incredible. I've been using the Wella Professionals Ultimate Color shampoo, conditioner, and leave-in mask for just a couple of weeks, and I already notice a huge difference in how long my color lasts. My color looks fresher, richer, and hasn't faded the way it usually does. My hair feels so smooth, way less frizzy, and much more manageable without feeling heavy. And can we talk about the fragrance?? It smells that good. I've had gym friends literally stop me to ask what perfume I'm wearing… and it's my hair care 😅 If you color your hair and want softness, shine, and longer-lasting color (especially if you have curls or coarse hair), this collection is 100% worth it. I'm obsessed and definitely repurchasing.
OMG, this line prevents fading and smells insane!
Hair Type Very Curly Hair
I have very curly, coarse hair, and this line is honestly incredible. I've been using the Wella Professionals Ultimate Color shampoo, conditioner, and leave-in mask for just a couple of weeks, and I already notice a huge difference in how long my color lasts. My color looks fresher, richer, and hasn't faded the way it usually does. My hair feels so smooth, way less frizzy, and much more manageable without feeling heavy. And can we talk about the fragrance?? It smells that good. I've had gym friends literally stop me to ask what perfume I'm wearing… and it's my hair care 😅 If you color your hair and want softness, shine, and longer-lasting color (especially if you have curls or coarse hair), this collection is 100% worth it. I'm obsessed and definitely repurchasing.
Best Leave-in
Hair Type Wavy Hair
This Leave-In Mask is really miracle!! Absolutely love it!!! Game changer for my hair
Great shampoo for colored hair
Hair Type Wavy Hair
Love this shampoo for colored hair and the fragrance is amazing!!! It really keeps the colocr vibrant and long lasting!!