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Benefits Color vibrancy & revitalized hair |
Benefits Repairs Damaged Hair |
Benefits Nourishing frizz control & UV protection |
Benefits Intense wash-off repair & smoothness |
Benefits Color protection formulas for fine & coarse hair |
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Texture Cream |
Texture Lightweight Spray |
Texture Oil Serum |
Texture Thick cream |
Texture Thick cream |
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Technology Glycine & B5 |
Technology AHA and Omega-9 |
Technology Squalane & Omega-9 |
Technology Metal Purifier & Amino Acids |
Technology Antioxidant Shield |
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Hair Type Color Treated Hair |
Hair Type For All Hair Types |
Hair Type Frizzy Hair |
Hair Type Damaged Hair |
Hair Type Coarse & Fine Colored Hair |
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For Colored Hair ✓ |
For Colored Hair ✓ |
For Colored Hair ✓ |
For Colored Hair ✓ |
For Colored Hair ✓ |
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Summary
Wella Professionals Ultimate Color Shampoo is a scalp-soothing, sulfate-free shampoo that gently cleanses & protects color. Ultimate Color is formulated with glycine & metal purifier to help protect hair against damage due to free radicals, and B5 to lock in moisture.
Benefits
- Gentle cleansing to minimize color fade*
- Color vibrancy for up to 10 weeks**
- 73% consumers agree scalp comfort is improved after 1st use**
- Helps to detox hair from color-distorting metals
- Revitalized hair from first wash
- *vs non-conditioning shampoo
- **With regular use of Ultimate Color regimen from salon to home
- ***Based on external consumer agreement study
Features
- Patented technology
- Formulated with Metal Purifier, Glycine and B5
- Dermatologically tested
- pH balanced formula
- Color safe
- *Wella company is a member of the International Collaboration on Cosmetics Safety
Item 2650901
Apply to damp hair & scalp, lather. Massage, rinse and repeat if necessary.
Water, Sodium Cocoyl Methyl Isethionate, Cocamidopropyl Betaine, Sodium Methyl Oleoyl Taurate, Sodium Lauroyl Sarcosinate, Parfum/Fragrance, Panthenol, Sodium Benzoate, Sodium Chloride, Polyquaternium-10, Citric Acid, Allantoin, Glycine, Sodium Citrate, Sodium Cocoate, Trisodium Ethylenediamine Disuccinate, Edta, Glyceryl Oleate, Aloe Barbadensis Leaf Juice, Tetramethyl Acetyloctahydronaphthalenes, Malic Acid, Linalool, Limonene, Hydroxycitronellal, Vanillin, Linalyl Acetate, Histidine, Coumarin, Citrus Aurantium Peel Oil, Oleic Acid, Squalane, Ascorbic Acid, Potassium Sorbate, Sodium Sulfite, Lecithin, Ascorbyl Palmitate, Tocopherol, Hydrogenated Palm Glycerides Citrate, Sodium Xylenesulfonate.
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Reviews
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Review Snapshot
by PowerReviews
282 ReviewsWrite a Review
93%
Ratings Distribution
Hair Type
Most Helpful Positive Review
Color‑Safe, Bold‑Hair Approved
I've got vibrant purple hair, and if you live in the fantasy-color world, you already know the heartbreak: most shampoos strip it out instantly. Even the expensive salon ones usually fade me in two washes. But Wella Pro Care ULTIMATE COLOR Sulfate-Free Shampoo? It actually protected my color. Like.....
Versus
Most Helpful Critical Review
I'm not sure how I feel about this
I received this shampoo in exchange for an honest review. Quite honestly I'm rather indifferent. I do have color treated hair, it's red, which fades rather fast. I try to use color safe shampoos. This one compared to others that are "color safe" works about the same, I don't see less color fading or...
282 results
Makes my hair soft and color vibrant
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at
I colored my hair a dark red, and if you have colored your hair red before you know how hard it is to keep your hair color intact without it fading quickly. I have been using this conditioner for my co-wash along with shampoo when I do shampoo. It is has been great. My hair don't seem to be fading as quickly as other times I dyed my hair. Also I have curly hair and it makes my hair so easy to come through and doesn't dry it out.
Amazing
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at
This spray has brought new life to my damaged hair. It really does make ny hair look smoother and healthier without feeling greasy or heavy. A little goes a long way. This formula is clearly designed as a lightweight shine and smoother way. This spray is very fine mist so it distributes evenly without soaking your hair. I recommend this spray to give one chance.
New must have hair product!
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at
This Wella professionals ultimate color shine spray is most definitely the new must have hair product! I am a blonde who has been bleaching my hair for 25+ years, so of course my hair always needs extra love for it to look healthy. I have also had a very difficult time over the years trying to make my blonde hair look shiny! This spray has not only provided my hair with shine, but also provided my hair with long lasting softness. Unlike other sprays it doesn't make my hair look dirty or weight my hair down. It smell absolutely amazing, but the scent is not too strong. It is super easy to use, and a little bit goes a long way! I had very high expectations for this spray, as I have always had excellent results from every Wella products that I have tried, and this one definitely didn't disappoint! I highly recommend this Wella professional ultimate color shine spray to all of my family and friends!
Good strengthening power
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at
This is a great product that will strengthen your ends. You may still need a conditioning spray after you shower if you have a lot of knots or your hair is really curly. That being said, I would recommend this product and I think its best considered a reinforcement product not a conditioning product in the traditional sense. I love the smell. It is super overpowering right out of the bottle, but once you use it and rinse it, its super mild and goes well with any other product lines you might be using on your hair.
Diamond Shine
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at
I used to use a shine serum for years and then it was discontinued and I hadn't found a comparable one since! But this one definitely delivers on shine without weight and greasiness which I feel like is what you get with a lot of these other shine products. It definitely gives me shine that makes my hair color look rich and not dull which is really nice. I like the spray application and not having to put it in my hands. I have long hair and a little goes a long way, I'd definitely buy this again.
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