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Summary
This rich purple mask delivers deep hydration, visible repair, and strong tone correction in one indulgent step. It revives dull or brassy strands, smooths damage, and restores softness, leaving hair cool-toned, silky, and visibly healthier.
Benefits
- Delivers tone correction to reduce brassiness and yellow tones
- Provides deep hydration to restore softness and smoothness
- Enhances shine and brightness for a glossy, radiant finish
- Designed with Bond Booster to help reduce visible signs of damage
- Infused with Jojoba Oil and Plant-Based Protein to support softness
Features
- Powered by LustraTone Technology™ and Bond Booster to keep your blonde looking healthy, glossy, and salon-fresh between washes.
Key Ingredients
- Bond Booster: supports healthy hair strands by visibly strengthening the hair and reducing the appearance of damage.
- Violet Pigments: a unique blend of purple and blue pigment that help neutralize yellow and orange tones.
- Plant-Based Protein: promotes visibly stronger hair strands while enhancing natural shine.
Item 77012913
Apply to damp hair and leave on for 5 minutes or more until you reach your desired tone. Rinse thoroughly. Use weekly or as needed.
Aqua/Water/Eau, Cetyl Alcohol, Fragrance (Parfum), Stearyl Alcohol, Cetearyl Alcohol, Sorbitol, Isopentyldiol, Butyrospermum Parkii (Shea) Butter, Behentrimonium Methosulfate, Isopropyl Palmitate, Dimethicone, Argania Spinosa Kernel Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Sodium Hyaluronate, Hydrolyzed Quinoa, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Hydrolyzed Adansonia Digitata Seed Extract , Cetrimonium Chloride, Panthenol, Polyquaternium-10, Hydroxypropylgluconamide, Hydroxypropylammonium Gluconate, Butylene Glycol, Bis-4-PCA Dimethicone, Disodium PEG-12 Dimethicone Sulfosuccinate, Aminomethyl Propanol, Tocopheryl Acetate, Polyquaternium-7, Pyrus Malus (Apple) Fruit Extract, Vaccinium Angustifolium (Blueberry) Fruit Extract, Cyclopentasiloxane, Dimethiconol, Citric Acid, Hydroxyethylcellulose, Phenoxyethanol, Ethylhexylglycerin, Disodium EDTA, Linalool, Hexyl Cinnamal, Limonene, Benzyl Salicylate, Alpha-Isomethyl Ionone, Ext. Violet 2 (CI 60730).
This brand is excluded from most Ulta Beauty coupons.
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
love this as a bond building mask
this toned my hair a bit, but not crazy well—though full disclosure, I used it on my level 7-8ish ash blonde hair. it probably works better on 9s and 10s. but I'm not even that beat up about it because of how amazing it made my hair feel—I left it on for around 20 minutes, and around 2 days later my...
Most Helpful Critical Review
Never Again
This product turned my blonde hair a light green and purple. I did exactly what the instructions said to do and it still ruined my hair. I tried fixing the situation by using a purple dye to cover the terrible green/purple and now the product will not go on my roots and they are still a god awful se...
121 results
Buy it!!!
Reviewed at
OMG. I have darker blonde highlights and ombre with natural brown hair and this stuff brightened up my highlights so much!!! It smells freaking amazing and the tone is no joke. I'm gradually going blonder and I can't wait to use this once my hairdresser turns me blonde blonde! 😍
You won't Be Disappointed
Reviewed at
The smell alone is unbelievable. This made my hair softer than its ever been in my life. Brad this is surely an amazing product you should be proud of. Took the yellow tones right out!
PERRFECCTT
Verified Buyer
Submitted as part of a sweepstakes entry
Reviewed at
So amazing for toning and deep conditioning my hair. My hair always feels so soft after every use
Love in it!!
Verified Buyer
Submitted as part of a sweepstakes entry
Reviewed at
Love it took the golden color out old highlights & makes it blend beautifully with my incoming gray!! Im a license retired hairstylist!! Thank you
Toned VERY well
Verified Buyer
Submitted as part of a sweepstakes entry
Reviewed at
I lightened my sons hair. I tried a bunch of purple shampoo and it was still quite yellow. I was ordering another color, when I saw this and thought I would try it. It worked perfectly!! Took the yellow right out and my son was super happy with how white I was able to get his hair with this toning mask!