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IT Cosmetics Superhero Elastic Stretch Volumizing & Lengthening Mascara
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Highlights
Summary
IT Cosmetics Superhero Elastic Stretch Volumizing & Lengthening Mascara has a buildable formula that defines, curls, separates, lifts and volumizes lashes.
Benefits
- Give your lashes superhero powers with this game-changing mascara that's clinically tested to give lashes super volume, super length and super elastic stretch in just one coat!
- Developed with plastic surgeons, IT Cosmetics Superhero Elastic Stretch Volumizing & Lengthening Mascara thickens and separates eyelashes to create the look of longer lashes and a full lash line
- Exclusive Elastic Stretch Technology lengthens and volumizes lashes
- Lash-Changing Power Brush has a lash lift effect and helps to curl lashes
- Super-buildable volumizing mascara formula thickens both long lashes and short lashes
- Super black pigment contains collagen, biotin and peptides to condition as you coat
- Ophthalmologist tested, suitable for contact wearers and ideal for sensitive eyes
Key Ingredients
- Elastic Stretch Technology
- Lash-Lifting Polymers
- Collagen
- Proteins
- Peptides
- Biotin
Research Results
- 100% saw a fuller lash line!
- 96% said lashes looked stretched!
- 96% saw dramatic volume & length!
- 96% saw plumper-looking lashes!
Item 2298659
Starting at the base of your lashes, wiggle brush and sweep up and through to the tips. Apply additional coats for more dramatic results, and watch your lashes transform!
Beauty Tip: Want even more volume? Add additional coats! Superhero is clinically shown to give you 5x more volume after just one coat, and 14x more volume after two.
Aqua (Water, Eau), Cera Carnauba / Copernicia Cerifera (Carnauba) Wax / Cire De Carnauba, Cyclopentasiloxane, Oryza Sativa Cera /Oryza Sativa (Rice) Bran Wax, Hydrogenated Olive Oil Stearyl Esters, Alcohol Denat., Palmitic Acid, Stearic Acid, Triethanolamine, Acacia Senegal Gum, Candelilla Cera / Euphorbia Cerifera (Candelilla) Wax / Cire De Candelilla, Propylene Glycol, Phenoxyethanol, VP / VA Copolymer, Aminomethyl Propanediol, Polyvinyl Alcohol, Chlorphenesin, Ethylhexylglycerin, Glycerin, Ascorbic Acid, Ascorbyl Palmitate, Biotin, Equisetum Arvense Extract, Hydrolyzed Collagen, Olea Europaea Fruit Oil, Persea Gratissima Oil, Simmondsia Chinensis Seed Oil, Tocopheryl Acetate, Panthenol, Hydrolyzed Keratin, Serenoa Serrulata Fruit Extract, Camellia Sinensis Leaf Extract, Biotinoyl Tripeptide - 1, Iron Oxide (CI 77499).
This brand is excluded from most Ulta Beauty coupons.
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FAQs
What is Superhero Mascara?
To transform the look of short or sparse eyelashes into long natural eyelashes, Superhero Mascara is IT’s best mascara for volume and length! Plus, in just one coat, it’s clinically proven to give your lashes super elastic stretch, super length and super volume.
Is this mascara good for short eyelashes?
Superhero Elastic Stretch Volumizing & Lengthening Mascara is your go-to mascara product if you have short eyelashes or want to get the look of fuller lashes. While giving you super length and volume without the look of clumpy eyelashes, the proprietary Elastic Stretch Technology works to stretch the look of lashes. In just one coat, it works to make your lashes look super voluminous and long.
What type of mascara is Superhero Mascara?
A lengthening and super volumizing mascara, that is what Superhero Mascara is.
What is Superhero Mascara made of?
Peptides, hydrolyzed collagen, and lash-loving biotin are what make up Superhero Mascara.
Why does my mascara smudge?
Try setting your under-eye area and lids with Bye Bye Pores Loose Powder if you experience some smudging with your mascara. Throughout the day, this will eliminate any pesky oils from mixing with your mascara.
Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Best For
Describe Yourself
Most Helpful Positive Review
Amazing
At 72 yrs. old, I can't believe how beautiful my lashes look. So happy I decided to order. Because I used chemo when I was being treated for cancer, I have very little lashes and I truly cannot believe how they full and long they are after using this product. Thank you so much, love your line, makes...
Most Helpful Critical Review
Does nothing but flake!!!
Just tried this new mascara and was not impressed at all. My lashes are fairly long on their own but this actually made them look shorter. The formula went on with lots of little black clumps, which in turn just flaked off, and that was before i even left the house. Definitely not a keeper!!!
7582 results
Great natural mascara with an easy application
I have naturally straight eyelashes. To enhance their appearance, The application process was smooth and effortless, and two coats of mascara were sufficient to achieve the desired effect. Happily, the mascara holds up well throughout a busy day without any flaking or smudging. I've been enjoying this mascara!
Would buy again
[I received this product in exchange for my honest review] I really loved that this mascara gave great volume to my lashes. It felt light and did not feel flaky at all. It stayed on very well and I would buy this and recommend.
Great Mascara
[I received this product in exchange for my honest review] I really like how this mascara give my lashes noticeable length and volume . The formula applies smoothly and the brush separates my lashes nicely .
My new holy grail
[I received this product in exchange for my honest review] Genuinely love this mascara. The picture doesn't even do it justice. It's the most natural-looking mascara I have ever tried. It's buildable but super light. It doesn't feel or look cakey, and my lashes don't feel stiff like a lot of other mascaras after more than one application. It removes easily without pulling out a lot of lashes and I swear it's made them look longer and darker. Will absolutely continue to purchase.
Soft Glam, Super Lashes
Giving my lashes a little upgrade with the IT Cosmetics Superhero Elastic Stretch Mascara in Brave Brown 🤎 The brown shade gives such a soft, natural-looking finish while still delivering the length and volume I want. One coat makes my lashes look longer and fuller without feeling heavy, and I love it for that effortless "your lashes but better" look! 👀✨ Definitely a new favorite for everyday glam!
Questions
Q&A
Showing 5 out of 127 Questions
- Q
Do you make a brown mascara?
- Asked by Kiki
- Official Answer By IT Cosmetics - BEHi there! We currently do not offer brown mascara, but we have shared this suggestion with our team for future consideration!Was this answer helpful to you
- Q
Is this full size?
- Asked by Sonybme
- Official Answer By IT Cosmetics - BEHi there! Our Superhero Elastic Stretch Volumizing & Lengthening Mascara is full size, as depicted in the product image. We hope this helps!Was this answer helpful to you
- Q
Is this Prada Cruelty Free ? Peta? Sleeping bunny certified ? 3rd party tested on animals? Sold to china- ?where they test on animals
- Asked by Deb
- Official Answer By IT Cosmetics - BEHi there! We are happy to let you know that IT Cosmetics is 100% Cruelty Free. Our products are always formulated with skin loving ingredients, and never tested on animals! You can find the full ingredient lists for all of our products directly on itcosmetics.com under the products Ingredient Tab, should you have any further questions or concerns!Was this answer helpful to you
- Q
I need waterproof mascara. Does this come in waterproof?
- Asked by Luckyxxx
- Official Answer By IT Cosmetics - BEHi there! Our Superhero Mascara is available in a waterproof formula. You can find IT here: https://tinyurl.com/23fnk6lfWas this answer helpful to you
- Q
What is the source of the Tocopheryl Acetate in this? Sunflower, soy etc...
- Asked by Jaclyn
- Official Answer By IT Cosmetics - BEHi there! Thanks for your interest in our Superhero Mascara. We make every effort to provide products of the finest quality, and the components we use are selected due to their safety record for consumer use. The ingredients in our products can be derived from various sources, encompassing both synthetic and organic materials from plants, minerals, or animals - these unique formulas and technology safely provide the desired result. We always recommend reviewing the full ingredient list to ensure the product is suitable for you.Was this answer helpful to you