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Briogeo Style + Treat Yuzu + Plum Oil Air Dry Hair Styling Cream
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Highlights
Summary
Briogeo Style + Treat Yuzu + Plum Oil Air Dry Hair Styling Cream. A leave-in, soft lotion for heatless styling that provides 24-hour frizz reduction for an effortless air-dried finish.
Benefits
- Eliminates frizz from air-dried hair with a nourishing blend of highly conditioning ingredients
- Provides soft, touchable hold for low-maintenance styling
- Enhances and smooths hair's natural pattern for a lived-in, effortless look
Key Ingredients
- Yuzu Extract: A powerful antioxidant that protects hair from environmental aggressors
- Plum Oil: Provides lightweight moisture for softer, shinier, healthier-looking hair
- Super B-Complex: A proprietary blend of B vitamins that work together to promote healthy-looking hair
Research Results
- Up to 81% frizz reduction for 24 hours*
- *Based upon third-party laboratory study
Item 2623606
Apply a small amount of product evenly to damp hair starting at the mid-lengths to ends, adding more if needed. For added wave definition, scrunch hair or twirl hair sections with your finger. Let air dry for a soft finish.
Water/Aqua/Eau, Glycerin*, Glyceryl Stearate SE*, Behentrimonium chloride*, Helianthus Annuus (Sunflower) Seed Oil*, Oryza Sativa (Rice) Bran Wax*, Euphorbia Cerifera (Candelilla) Wax*, Squalane*, Prunus Domestica Seed Oil*, Butyrospermum Parkii (Shea) Butter*, Orbignya Speciosa Kernel Oil*, Linum Usitatissimum (Linseed) Seed Extract*, Salvia Hispanica Seed Extract*, Astrocaryum Murumuru Seed Butter*, Guar Hydroxypropyltrimonium Chloride*, Cetrimonium Chloride *, Hydrolyzed Jojoba Esters*, Niacinamide, Pyridoxine HCL, Panthenol, Xylitol*, Biotin, Citrus Junos Peel Extract*, Tocopherol*, Folic Acid, Citric Acid*, Caprylic Acid*, Fragrance (Parfum), Caprylhydroxamic Acid*, Benzyl Alcohol
This brand is excluded from most Ulta Beauty coupons.
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Hair Type
Most Helpful Positive Review
Very Nice Product!
I was excited to try the new Briogeo Style + Treat Yuzu + Plum Oil Soft Power Air Dry Cream because a majority of the time I let my hair air dry instead of blow drying it. After taking a shower I applied this product to my damp, towel dried hair from mid lengths to ends and I brushed it through the ...
Most Helpful Critical Review
Sample different from full-size!
I wrote a glowing review of this product not too long ago. The small sample I got as a GWP was so great for my hair type and I was excited to get the full-size and finally have an easy air-dry option. The full-size bottle I purchased is basically a different product. I emailed Briogeo to see if so...
135 results
Air Dry
Hair Type Wavy Hair
I like how this product keeps my curls moisturized throughout the day. Great air dry product.
Love this! Curl and hold
Reviewed at

Love this! Curl and hold amazing!
Ok product
Hair Type Straight Hair
As a woman who air dries their hair 95% of the time, I was really looking forward to using this product. I generally would use leave in conditioner as the last step. I might be the one was mistaken this product as a leave in conditioner type product, rather than a "curl/wavy" hair style product. I have pin straight fine hair, and it doesn't really make my hair softer or less frizzy, but since it is closer to a styling product, it has given my hair more volume. The texture is very sticky on my hands, and I use a very tiny amount in my damp hair. I will use this product up, but it would not be a repurchase.
Just a dab will do
Reviewed at

Very effective in detangling and smoothing ends. Hair has no frizz/dryness and much smoother! Just beware that if you use too much, your hair will appear oily, so moderation is key! Game changer in southern humidity.
Best Curl Cream
I love this product it is the first curl cream I have tried that actually works. The trick is not to use too much. Just a tiny amount and you can only scrunch it in and then let air dry. I've also put it on my dry hair with a tiny bit of water and worked like that, too. I have wavy hair that is thick but also fine so maybe it only works for certain types of hair? I live in FL where it's super humid and this stuff is great at keeping frizz down.