Use the following zoom and pan buttons to control the image that follows them
Tab through the images or use the previous or next buttons to navigate each product image
or
Earn points on this purchase.
Highlights
Summary
Pureology's Strength Cure Blonde Purple Shampoo is a rich-lather, sulfate-free purple shampoo that tones and fortifies brassy, damaged and lightened hair.
Benefits
- Tones and neutralizes brassiness
- Strengthens and fortifies lightened or blonde hair
- Provides extraordinary color protection
- Contains less than 1% of synthetic fragrances
- This product is 100% vegan
- Recyclable packaging
Key Ingredients
- Keravis: Prevents hair breakage
- Astaxanthin: Helps heal and repair damaged hair
- Purple Orchid: Provides violet toning properties
Formulated Without
- Sulfates SLC & SLES
- Parabens
- Formaldehydes, Formaldehyde-Releasing Agents
- Phthalates
- Mineral Oil
- Retinyl Palmitate
- Oxybenzone
- Coal Tar
- Hydroquinone
- Triclosan & Triclocarban
Item 2565117
Apply to wet hair, lather, and rinse. Follow with conditioner.
Aqua/Water/Eau, Coco-Betaine, Disodium Laureth Sulfosuccinate, Sodium Cocoyl Isethionate, Sodium Lauryl Sulfoacetate, Sodium Lauroyl Sarcosinate, Glycol Distearate, Sodium Chloride, Decyl Glucoside, Polyquaternium-10, Sodium Hydroxide, Parfum/Fragrance, Amodimethicone, Ppg-5-Ceteth-20, Citric Acid, Peg-55 Propylene Glycol Oleate, Propylene Glycol, Carbomer, Ci 60730/Acid Violet 43, Acrylates/Beheneth-25 Methacrylate Copolymer, Camelina Sativa Seed Oil, Butylene Glycol, Benzoic Acid, Tocopherol, Olea Europaea Fruit Oil/Olive Fruit Oil, Trideceth-6, Glycerin, Helianthus Annuus Seed Extract/Sunflower Seed Extract, Salicylic Acid, Magnesium Nitrate, Hydrolyzed Vegetable Protein Pg-Propyl Silanetriol, Arginine, 2-Oleamido-1,3-Octadecanediol, Cetrimonium Chloride, Poly(Linseed Oil), Benzophenone-4, Sodium Benzoate, Phenoxyethanol, Orchis Mascula Extract, Methylchloroisothiazolinone, Haematococcus Pluvialis Extract, Magnesium Chloride, Methylisothiazolinone, Caprylic/Capric Triglyceride, Potassium Sorbate.
Similar items for you
12 items
Use previous and next buttons to navigate the slides of the Similar items for you Product Carousel
Pureology
Hydrate Shampoo For Dry Hair Nourishment & Moisture
Redken
All Soft Shampoo For Dry, Brittle Hair
Redken
Extreme Length Shampoo For Longer, Stronger Hair
Redken
Acidic Bonding Concentrate Shampoo
We think you'll like
12 items
Use previous and next buttons to navigate the slides of the We think you'll like Product Carousel
Sol de Janeiro
Cheirosa 62 Bum Bum Hair & Body Perfume Mist
TATCHA
The Dewy Skin Cream Line-Plumping Moisturizer
Sponsored products
12 items
Use previous and next buttons to navigate the slides of the Sponsored products Product Carousel
Pureology
Strength Cure Shampoo For Damaged Hair & Split Ends
Pureology
Strength Cure Conditioner For Damaged Hair & Split Ends
Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Best For
Describe Yourself
Hair Type
Most Helpful Positive Review
Love it.
I'm so confused how this got so many bad reviews. I have never used their previous PLATINUM shampoo, so i don't have that to compare to but... I'm a licensed cosmetologist and i went into Salon Centric to pick up a shampoo. My main focus was to find a shampoo that will help restore my hair, so i saw...
Most Helpful Critical Review
Good Shine
• I would rate the strength Cure Best Blonde Shampoo & Condition Packette compare to other products I have tried because it kept my blonde locks shiny. • I wish I was sent a full size to see long term for my long hair results but I was sent super little packets like the one in the magazines for the ...
2281 results
Best Purple Shampoo, Hands Down!!
I've used olaplex for my blonde for over a year. Those products are great, however Pureology Blonde shampoo and conditioner are better. Leaves your hair soft and doesn't weigh my hair down. It is worth the price, going blonde isn't cheap.
Hair feels like chalk
Verified Buyer
Submitted as part of a sweepstakes entry
Reviewed at
This shampoo dries your hair out! Every time I have used it I regret it. It leaves your hair feeling damaged. I cannot believe this is a Pureology product.
Major difference!!
I bought this on a whim along with their conditioner and let me just tell you, my hair is so so soft and the brassiness is gone after one use!! I use their hydrate shampoo + conditioner and it's amazing so I knew this one would be great too. Loveee pureology buy this!!
No more brass!
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at
The crown of my head tends to turn warm quicker than the rest of my hair. This product helps kick that ugly duck feather yellow back into gear and tones it a cool blonde! Love this!
Pureology never dissappoints!
Verified Buyer
This shampoo is amazing for my natural gray hair. I've tried MANY, MANY shampoos (I'm very picky) and I always go back to Pureology. I rotate this purple shampoo with their moisture shampoo. Pureology never dissapoints and they continued the greatness with this shampoo as well. LOVE IT!