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Summary
Conscious Beauty at Ulta Beauty™
- Vegan
- Clean Ingredients
- Cruelty Free
- Sustainable Packaging Brand
- Give Back
Ethique Beauty's Smoothing Shampoo is a nourishing shampoo that cleanses while protecting against frizz and increasing shine. Packed with hemi-squalane and coconut butter to replenish moisture and vital nutrients.
Benefits
- Smoothing superstar that banishes frizz
- Cleanses while replenishing moisture and nutrients
- Creates sleek, shiny, and wonderfully manageable hair
- Safe for color-treated hair
- One shampoo and conditioner duo equals 8 liquid bottles
Key Ingredients
- Hemi-squalane: Lightweight emollient that smooths frizz and adds shine
- Coconut Butter: Deeply moisturizes and helps control frizz
- Cocoa Seed Butter: Nourishes and smooths for sleeker strands
Research Results
- Clinically proven to improve manageability by 8x after just 1 use*
- *Clinically proven when used with Ethique's Smoothing Conditioner
Easy as 1-2-3: Wet hair and bar. Massage bar directly onto scalp and work into a lather with hands. Rinse completely, following with your Ethique conditioner.
Pre-caution: External use only. Avoid contact with eyes.
Sodium Cocoyl Isethionate, Sodium Coco-Sulfate, Stearic Acid, Aqua (Water), Decyl Glucoside, Theobroma Cacao (Cocoa) Seed Butter, Brassica Alcohol, Caprylic/Capric Triglyceride, Cocos Nucifera (Coconut) Fruit, Coconut Acid, Lactic Acid, Sodium Isethionate, Behentrimonium Methosulfate, C13-16 Isoalkane, Fragrance (Parfum)¹, Mica, Tin Oxide, Linalool², Titanium Dioxide (CI 77891), Iron Oxides (CI 77491). ¹Natural fragrance. ²Component of natural fragrance.
This brand is excluded from most Ulta Beauty coupons.
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Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
Hair is a lot less frizzy
Some background on my hair: It is medium thick, comes down to my shoulder blades, medium coarse. It often poofs out into a triangle shape and is extremely frizzy. I would describe my hair as pretty dry and brittle because I end up with lots of flyaways even though I rarely use a hair tie; the ends a...
Most Helpful Critical Review
Turned my curls into waves
First, the positives: I loved the smell of this bar and the packaging. It also lasted me for almost an entire year! I really want to support this company/product, but I don't think this shampoo was the one for me. The negatives: I felt like my hair was getting stripped of its oils. When I applied...
302 results
Smoothing
Reviewed at
My wavy hair tends to friz in the winter months and this has helped calm it down. Thank you ethique!
Does the job!
Reviewed at
I went crazy on their Black Friday sale. I have been very happy with every product I have tried to date.
Works Well
Reviewed at
Great shampoo
It works!
Reviewed at
I have fine hair but with the intensively humid summers, I gave this a try. It really helped keep down the frizz in my hair . I am just amazed how well these shampoo bars perform. I gave it four stars as I only used the sample a few times, waiting to use the full size bar.
Wonderfully foamy!
Reviewed at
I love this shampoo! Nice and foamy and helps make my hair smooth. Will be buying in a large size for regular use!