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Virtue Smooth Shampoo #1
Virtue Smooth Shampoo #1

 Smooth Shampoo

$44.00

or

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Size:8.0 oz

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Details

Benefits

  • De-frizzes, hydrates and soothes hair
  • Silkier hair

Features

  • Hair Concerns: Frizz, flyaways, dryness
  • For Hair Types:
  • STRAIGHT - Fine/Medium/Thick
  • WAVY - Fine/Medium/Thick
  • CURLY - Fine/Medium/Thick
  • COILS - Fine/Medium/Thick
  • COARSE

Key Ingredients

  • All Virtue products contain Alpha Keratin 60ku, a healing protein that's identical to the keratin that makes up 90% of hair. It repaves and refills keratin, repairing damaged hair with each use.

Item 2577879

How To Use

Work a quarter-size amount of shampoo into a lather between palms. Apply to wet hair, massage into a rich lather, and rinse.

Ingredients

Aqua (Water, Eau), Sodium Lauroyl Methyl Isethionate, Glycerin, Cocamidopropyl Betaine, Sodium Cocoyl Isethionate, Sodium Lauroyl Glycinate, Sodium Methyl Cocoyl Taurate, Glycol Distearate, Cocamide MIPA, Sodium Methyl Isethionate, Parfum (Fragrance), Keratin, Tocopherol, Asiaticoside, Madecassoside, Citrus Paradisi (Grapefruit) Fruit Extract, Caprylyl Glycol, Guar Hydroxypropyltrimonium Chloride, Cyamopsis Tetragonoloba (Guar) Gum, Trimethylsiloxyamodimethicone, PEG-120 Methyl Glucose Dioleate, Hydroxyethylcellulose, Coconut Acid, Trideceth-12, Lactic Acid, C12-16 Pareth-9, Sodium Isethionate, Acrylates Copolymer, C11-15 Pareth-7, Lauric Acid, Zinc Laurate, Sodium Laurate, Sodium Acetate, Ethylhexylglycerin, Cellulose, Isopropanolamine, Phenoxyethanol, Citric Acid, Sodium Hydroxide, Sorbic Acid, Disodium EDTA, Sodium Chloride, Limonene, Linalool.

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Virtue

 

Smooth Shampoo

4.7(616)
$44.00

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4.7(616)
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Review Snapshot

by PowerReviews

616 ReviewsWrite a Review
Ratings Distribution
Pros
No Pros
Cons
No Cons
Hair Type
Most Helpful Positive Review
Worth every dollar spent

I live in a tropical island with a very humid climate. I have very fine hair, half straight and a little wavy as well, but for sure extremely frizzy. I have been trying every brand there is out there, from drugstore products tu high end ones (Ouai, WOW, Oribe, etc). While some of them were pretty de...

Versus
Most Helpful Critical Review
So so

I love several of Virtue's products, but unfortunately this one didn't work for me. I have mid-back, greying hair that tends to need smoothing. Smooth shampoo wasn't bad, but I found this one takes a *lot* of shampoo to get the job done: it didn't spread or lather well (like other Virtue shampoos), ...

616 results

Clean

Submitted 4 months ago

By Ramona A.

From Undisclosed

Reviewed at

Virtue Labs - Syndication

I like how clean and fresh it smells, I believe it helps along with the Smooth un-frizz cream.

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Great shampoo for my fine

Submitted 4 months ago

By Emma G.

From Undisclosed

Reviewed at

Virtue Labs - Syndication

Great shampoo for my fine and wavy hair. Leaves my hair clean and with body. My curls look amazing and I don't have to wash my hair every other day. Love it!

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Great shampoo

Submitted 4 months ago

By Frances C.

From Undisclosed

Reviewed at

Virtue Labs - Syndication

Creates soft, fuller hair as o worry about thinning as I age

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LOVE LOVE THIS PRODUCT!!

Submitted 4 months ago

By Toni M.

From Undisclosed

Reviewed at

Virtue Labs - Syndication

Best Shampoo, Conditioner and Hair Products I've ever used.

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Excellent product!

Submitted 4 months ago

By Michelle C.

From Undisclosed

Reviewed at

Virtue Labs - Syndication

Love this product! I've been using Virtue products for years and each "˜type' I've tried has been excellent!

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