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Highlights
Summary
Keep hair smooth and frizz-free with this argan-infused, humidity-resistant straightening lotion and heat protectant with AG Care Smooth Set It Straight Argan Straightening Lotion.
Benefits
- Thermal protectant
- Humidity resistant
- Smooths frizz
- Argan oil-infused
Key Ingredients
- Argan oil
Formulated Without
- Sulfate
- PABA
- Paraben
- Gluten
- DEA
- Animal testing
Item 2600014
Apply to clean, damp hair and blow dry.
Aqua (Water/Eau), Vp/Va Copolymer, Peg/Ppg-18/18 Dimethicone, Hydroxyethylcellulose, Peg-8 Amodimethicone, Polysorbate 20, Phenoxyethanol, Polyquaternium-10, Cetrimonium Chloride, Parfum (Fragrance), Peg-40 Hydrogenated Castor Oil, Ethylhexylglycerin, Panthenol, Linalool, Argania Spinosa Kernel Oil, Citric Acid, Hydrolyzed Pea Protein, Hydrolyzed Vegetable Protein, Tetrasodium Edta, Limonene, Benzyl Alcohol, Achillea Millefolium Extract, Calendula Officinalis Flower Extract, Chamomilla Recutita (Matricaria) Flower Extract, Cymbopogon Schoenanthus Extract, Humulus Lupulus (Hops) Extract, Melissa Officinalis Leaf Extract, Prunus Serotina (Wild Cherry) Bark Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Salvia Officinalis (Sage) Leaf Extract, Tris(Tetramethylhydroxypiperidinol) Citrate, Urtica Dioica (Nettle) Extract
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Questions
Q&A
Showing 4 out of 4 Questions
- Q
Will this straighten 4c coily hair? And can I still flat iron after blow drying?
- Asked by T
- Official Answer By AG Care - Brand EngageGreat question, Set it Straight is a styling lotion to help smooth hair when doing a smooth blowout with a brush. Yes, if you wish to flat iron afterwards, we recommend using Firewall prior to flat ironing to protect from heat. For further assistance, please reach out to the Ulta team directly at gethelp@ulta.com.Was this answer helpful to you
- Q
Is it color safe?
- Asked by Anna
- Official Answer By AG Care - Brand EngageGreat question - Yes, our complete collection is safe to use on colour-treated hair. Our products are thoughtfully curated without drying sulfates, gluten, DEA, PABA, PARABENS, DMDMH and more.Was this answer helpful to you
- Q
do i apply it before or after doing my hair???
- Asked by lee
- Official Answer By AG Care - Brand EngageWe would recommend Set It Straight to be applied to clean damp hair and blow dry.Was this answer helpful to you
- Q
Will your hair go back to it's natural state after washing, or does the straightening affect last for a period of time?
- Asked by Barb V
- Official Answer By AG Care - Brand EngageGreat question! Yes, your hair will go back to its natural state after washing.Was this answer helpful to you
Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Hair Type
Most Helpful Positive Review
The only product to stand up in humid conditions
I have very frizzy and damaged hair due to age, plus coloring and straightening chemicals. My goal is to strengthen my hair by reducing use of chemicals, but I also want to control the frizz. After trying some silk press methods and products like WoW, that immediately revert back to a puffy mess in ...
Most Helpful Critical Review
Not as pictured
I discovered this product in one of my FabFitFun boxes. Loved that it came in a pump since I have physical challenges and cannot use a squeeze type bottle. Plus it actually works well when I combine it with Moroccan oil. So, I decided to buy more. I was really bummed when the product came in a squee...
35 results
The best in protection and cream!
Verified Buyer
Reviewed at
Been using this for almost 3 years and i would say this is the best straightening cream I've used!
It's okay
Verified Buyer
Reviewed at
Not sure I would buy this again. It's just okay. At least it doesn't make my hair crunchy or straw-like.
Actually works!!
Verified Buyer
Reviewed at
So glad I gave this a try because it really does help make my hair straight when blow drying it. For reference I have wavy hairs and when I blow dry it it becomes puffy and frizzy
Straight and friz free
Verified Buyer
Reviewed at
I have used this now a few times and each time it has name my hair friz free and sleek . Love it.
Product should be in a bottle, not a tube
Hair Type Very Curly Hair
I apply this product to my curly hair and let it dry naturally. I do not blow it out straight. Seems to help with the humidity. It is a lotion that should be in a bottle. I'm concerned about laying it flat in a drawer or travelling with it.