Tab through the images or use the previous or next buttons to navigate each product image
Benefit Cosmetics Roller Lash Curling & Lifting Mascara
BlackOffers
(2)
Use previous and next buttons to navigate the slides of the %1 Product Carousel
Earn points on this purchase.
Highlights
Summary
Benefit Cosmetics' Roller Lash Curling & Lifting Mascara with its eye-opening Hook 'n' Roll brush grabs, separates, lifts and curls while the instant curve-setting formula holds for 12 hours.
Benefits
- Water-resistant
- Clump-free
Key Ingredients
- Contains Provitamin B5 & Serin, ingredients known for their lash-conditioning benefits
Research Results
- 97% said it visibly lifts lashes*
- 87% said it gives long-lasting curl*
- 94% said eyes look more wide open*
- *Consumer panel survey on 31 women after 4 weeks.
Item 2285068
Gently wiggle the wand from base of lashes to tip. Repeat across your lashline, making sure to catch every lash.
Beauty tip: For super curl AND length, apply Roller Lash first to curl and lift your lashes then layer They're Real! Lengthening Mascara on top. It's sexy drama beyond belief!
Aqua (Water), Paraffin, Polybutene, Cera Alba (Beeswax), Bis-Diglyceryl Polyacyladipate-2, Palmitic Acid, Stearic Acid, Vp/Eicosene Copolymer, Acacia Senegal Gum, Copernicia Cerifera (Carnauba) Wax, Aminomethyl Propanediol, 1,2-Hexanediol, Caprylyl Glycol, Silica, Candelilla Cera (Euphorbia Cerifera (Candelilla) Wax), Hydroxyethylcellulose, Panthenol, Butylene Glycol, Hydroxyacetophenone, Chlorphenesin, Pentylene Glycol, Tocopheryl Acetate, Algin, Serine, Disodium Phosphate, Sodium Phosphate, Polysorbate 60. May Contan: CI 77499 (Iron Oxides). No. 16347.
Disclaimer: Product ingredient listings are updated periodically. Before using a Benefit product, please read the ingredient list on the packaging of your product to be sure that the ingredients are appropriate for your personal use.
This brand is excluded from most Ulta Beauty coupons.
Sponsored products
12 items
Use previous and next buttons to navigate the slides of the Sponsored products Product Carousel
Custom Brush Separates, Lifts & Curls Lashes
From Now to Wow!
A Mascara for Every Lash!
Mascara vs. Mascara
Also Available in Mini!
Questions
Ask a QuestionQ&A
Showing 5 out of 62 Questions
- Q
Does the roller lash mascara formula contain any parabens?
- Asked by Miranda
- Official Answer By Benefit Cosmetics en_USHi Gorgeous! This is to confirm that Roller Lash mascara does contain parabens. xoxo BWas this answer helpful to you
- Q
Does anyone know why they stopped making this in brown?! The black transfers all over my face if it's on the lower lashes.
- Asked by Jos
- Verified Reply - ChristinaSo that we may provide you with the most up-to-date product availability info, please contact us at gethelp@ulta.com for help. Thanks!Was this answer helpful to you
- Q
My friends all loved this mascara in 2016, I ordered a half size to try. (Sometimes I like the mini more than the full size and just buy 3 lol). But I'm confused why my friends like this one so much. The wond was horrible with length, separation, definition, I was trying to put a quick coat on before my sons 1 year Doctors checkup & AND IT MADE MY LASHES LOOK LIKE TRASH! Come to find out ...
- Asked by caiitwen
- Verified Reply - ChristinaWe are so sorry to hear that you’re experiencing issues with this product! :-( We are happy to assist you with replacement or return. Please contact gethelp@ulta.com for help.Was this answer helpful to you
- Q
What is the best way to remove mascara for contact wearers? Is there a simple makeup remover without any harsh chemicals?
- Asked by Rbird
- Official Answer By Benefit Cosmetics en_USHi Gorgeous! Try our They're Real! eye makeup remover. This remover is gentle-yet-powerful. It completely lifts away waterproof eye makeup without tugging the delicate eye area. xoxo B https://www.ulta.com/theyre-real-eye-makeup-remover?productId=xlsImpprod10421041&sku=2276973&_requestid=5194493Was this answer helpful to you
- Q
I was told at Ulta that this mascara was safe for contact lens wearers, but I don't see that posted anywhere.
- Asked by Rbird
- Official Answer By Benefit Cosmetics en_USHi Gorgeous! Roller Lash is suitable for contact lens wearers! xoxo BWas this answer helpful to you
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
My Beauty Routine Takes
Best Uses
Describe Yourself
Most Helpful Positive Review
I love you, mascara
I tried Bad gal and it was immediately a definite no go. I was then recommended this little baby, and OH YES! A must have from now on. It does give me a little curl, but not to the point where I don't use an eyelash curler. Length and volume is perfect!
Most Helpful Critical Review
Good Volume
This product does have very good volume but it is super clumpy. If you're one who loves to see your lashes separate, do not buy this product. though it is very dark and lifts my lashes very well. kinda love hate right now with roller lash.
7103 results
I kinda hate it
It is sooooooo sticky, i feel my eye lashes sticking together everytime i blink, it lengthens pretty well, but not worth it
This is great
My second time buying this. I like the way it curls my lashes
Love the brush
Being older I have lost eyelashes. I have tried numerous mascaras looking for an answer. This brush allowed me to coat and separate my lashes so they look fuller. I will definitely keep using this mascara.
THE QUALITY OF THE WAND IS VERY POOR.
I LOVE THIS MASCARA, HOWEVER THIS IS THE 2ND TIME THE BRUSH PART OF THE WAND HAS BROKEN OFF. I WOULD NOT RECOMEND TO A FRIEND FOR THAT REASON BUT I WILL CONTINUE TO BUY IT BECAUSE I DO LOVE THE MASCARA.
Gold Standard for Beautiful Lashes
A friend at work told me about this, and I use it every day. My absolute favorite. And it doesn't leave raccoon eyes!