Use the following zoom and pan buttons to control the image that follows them
Tab through the images or use the previous or next buttons to navigate each product image
Yay! You're earning rewards points on this purchase!
Summary
Pureology's Pure Volume Shampoo is a lightweight sulfate-free shampoo that enhances volume and restores movement to flat, fine, color-treated hair.
Benefits
- Deeply cleanses to remove build-up
- Adds volume, movement, fullness, and structure
- Extraordinary color protection
- Highly concentrated formula allows for 75+ shampoos in a single bottle
- Contains less than 1% of synthetic fragrances
- This product is 100% vegan
- Recyclable packaging
Key Ingredients
- Wheat Protein: Adds volume to hair
- Eucalyptus Leaf Extract: Supports hair follicles for optimal growth
Formulated Without
- Sulfates SLC & SLES
- Parabens
- Formaldehydes, Formaldehyde-Releasing Agents
- Phthalates
- Mineral Oil
- Retinyl Palmitate
- Oxybenzone
- Coal Tar
- Hydroquinone
- Triclosan & Triclocarban
Item 2565118
Apply a dime-sized amount to wet hair at the scalp. Lather and work down to the ends. Rinse. For extra cleansing, repeat.
For best results follow with Pure Volume Conditioner and Color Fanatic Multi-Tasking Leave-In Spray.
Precautions: In case of contact with eyes, rinse them immediately.
Aqua/Water/Eau, Cocamidopropyl Betaine, Disodium Laureth Sulfosuccinate, Sodium Lauryl Sulfoacetate, Sodium Lauroyl Sarcosinate, Sodium Chloride, Glycol Distearate, Ppg-5-Ceteth-20, Sodium Polystyrene Sulfonate, Decyl Glucoside, Parfum/Fragrance, Citric Acid, Sodium Hydroxide, Sodium Benzoate, Carbomer, PEG-55 Propylene Glycol Oleate, Propylene Glycol, Coco-Betaine, PEG-150 Pentaerythrityl Tetrastearate, Salicylic Acid, PEG-6 Caprylic/Capric Glycerides, Glycerin, Butylene Glycol, Benzoic Acid, Tocopherol, Hydroxypropyltrimonium Hydrolyzed Wheat Protein, Helianthus Annuus Seed Extract/Sunflower Seed Extract, Hydrolyzed Vegetable Protein Pg-Propyl Silanetriol, Limonene, Benzophenone-4, Citronellol, Eucalyptus Globulus Leaf Extract, Phenoxyethanol, CI 17200/Red 33, Potassium Sorbate.
100% Vegan Ingredients = No animal derived ingredients or by-products.
We think you'll like
12 items
Use previous and next buttons to navigate the slides of the We think you'll like Product Carousel
KYLIE COSMETICS
Cosmic Kylie Jenner Intense Eau de Parfum
Urban Decay Cosmetics
All Nighter Waterproof Makeup Setting Spray
Redken
Color Extend Magnetics Sulfate-Free Shampoo
Similar items for you
12 items
Use previous and next buttons to navigate the slides of the Similar items for you Product Carousel
Matrix
Food For Soft Moisturizing Shampoo
Biolage
Color Last Shampoo for Color-Treated Hair
Sponsored products
12 items
Use previous and next buttons to navigate the slides of the Sponsored products Product Carousel
OLAPLEX
No.5 Bond Maintenance Strengthening and Reparative Hair Conditioner
Questions
Ask a QuestionReviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Best Uses
Describe Yourself
Hair Type
Most Helpful Positive Review
Brings the luxury hair salon experience to your ho
I waited a while to write this review as I wanted to ensure that my first impressions of this shampoo were accurate. The formula is a thick, creamy light pink with what appears to be iridescent. The bottle is quite small but the product is highly concentrated meaning you only need to use a dollop or...
Most Helpful Critical Review
Terrible
I'm a Pure Volume super fan but not a fan of the new version. I used the original shampoo for nine years before you changed the formula the first time. I didn't like it. Then you brought back the original version Pure Volume for Extra Sensitized and I was so excited and thankful. Then you changed th...
763 results
I DO NOT recommend.
I've come to the conclusion that I just cannot use Pureology products at all. I first tried Pureology Hydrate shampoo. While washing my hair, my hair fell out in clumps. CLUMPS. I just recently gave Pureology Volume a try. My face, neck, chest + back was completely covered in breakouts. My skin was covered in bumps. I use an antibacterial body wash and that wouldn't even touch it. I'm not sensitive to products, but Pureology has something in their shampoo for my hair to fall out in clumps + breakout (looked like a allergic reaction, not just a basic breakout).
DO NOT USE!!!!
Destroyed my hair after one use. COMPLETELY stripped it. STOP GIVING THIS OUT AS SAMPLES
Shampoo is like using detergent
Hair Type Wavy Hair
I love and have been using the Hydrate Sheer shampoo for years, but wanted a volume shampoo as my hair thins so thought I'd stay with Pureology. This was the worst shampoo I've ever used. Only used a small amount and It stripped my hair and made it feel like tangled straw. It took a lot of effort and conditioner to be able to get a brush through. Would never use again.
I will buy this shampoo again!
Great shampoo
My favorite
Love it