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Summary
Conscious Beauty at Ulta Beauty™
- Vegan
- Sustainable Packaging Brand
Pureology's Pure Volume Shampoo is a lightweight sulfate-free shampoo that enhances volume and restores movement to flat, fine, color-treated hair.
Benefits
- Deeply cleanses to remove build-up
- Adds volume, movement, fullness, and structure
- Extraordinary color protection
- Highly concentrated formula allows for 75+ shampoos in a single bottle
- Contains less than 1% of synthetic fragrances
- This product is 100% vegan
- Recyclable packaging
Key Ingredients
- Wheat Protein: Adds volume to hair
- Eucalyptus Leaf Extract: Supports hair follicles for optimal growth
Formulated Without
- Sulfates SLC & SLES
- Parabens
- Formaldehydes, Formaldehyde-Releasing Agents
- Phthalates
- Mineral Oil
- Retinyl Palmitate
- Oxybenzone
- Coal Tar
- Hydroquinone
- Triclosan & Triclocarban
Apply a dime-sized amount to wet hair at the scalp. Lather and work down to the ends. Rinse. For extra cleansing, repeat.
For best results follow with Pure Volume Conditioner and Color Fanatic Multi-Tasking Leave-In Spray.
Precautions: In case of contact with eyes, rinse them immediately.
Aqua/Water/Eau, Cocamidopropyl Betaine, Disodium Laureth Sulfosuccinate, Sodium Lauryl Sulfoacetate, Sodium Lauroyl Sarcosinate, Sodium Chloride, Glycol Distearate, Ppg-5-Ceteth-20, Sodium Polystyrene Sulfonate, Decyl Glucoside, Parfum/Fragrance, Citric Acid, Sodium Hydroxide, Sodium Benzoate, Carbomer, PEG-55 Propylene Glycol Oleate, Propylene Glycol, Coco-Betaine, PEG-150 Pentaerythrityl Tetrastearate, Salicylic Acid, PEG-6 Caprylic/Capric Glycerides, Glycerin, Butylene Glycol, Benzoic Acid, Tocopherol, Hydroxypropyltrimonium Hydrolyzed Wheat Protein, Helianthus Annuus Seed Extract/Sunflower Seed Extract, Hydrolyzed Vegetable Protein Pg-Propyl Silanetriol, Limonene, Benzophenone-4, Citronellol, Eucalyptus Globulus Leaf Extract, Phenoxyethanol, CI 17200/Red 33, Potassium Sorbate.
100% Vegan Ingredients = No animal derived ingredients or by-products.
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Questions
Ask a QuestionQ&A
Showing 5 out of 6 Questions
- Q
Does the volumizing line have alcohol in its products?
- Asked by Ariana
- Official Answer By Pureology - BEHi There! Thank you for asking about our Pureology Pure Volume Shampoo.ZeroSulfate®, 100% Vegan Formula Color protection from patented Antifade Complex®. Alcohol may be present in many categories of hair, cosmetic and hygiene products such as hair styling products, foundations, perfumes and deodorants. It facilitates the penetration of active ingredients and promotes the deposit of ingredients on the skin or hair.Was this answer helpful to you
- Q
How many coupons can I use when having products mail delivered?
- Asked by Josie
- Official Answer By Pureology - BEHi There! Please visit Ultabeauty.com for more information about coupons and current promotions!Was this answer helpful to you
- Q
My hair is baby fine, color treated and THIN. Is this Volume Shampoo where I need to be or with something more growth encouraging?
- Asked by Lady Cee
- Official Answer By Pureology - BEHello there Lady Cee; based on your shared information, Pureology Pure Volume Shampoo would be the best choice. Pureology's Pure Volume Shampoo is a lightweight sulfate-free shampoo that enhances volume and restores movement to flat, fine, color-treated hair. We hope this helps!Was this answer helpful to you
- Q
Is this product good for oily hair?
- Asked by Ellie
- Official Answer By Pureology - BEHello there Ellie, thanks for asking about Pure Volume Shampoo. Those with oily scalps can benefit from this product since it is very lightweight. We hope this information helps!Was this answer helpful to you
- Q
Is this silicone free?
- Asked by Autumn
- Official Answer By Pureology - BEHello, To identify silicones in our products, look at the ingredients list on the packaging. They can be found under names such as DIMETHICONE, CYCLOPENTASILOXANE, DIMETHICONOL, PHENYL TRIMETHICONE, AMODIMETHICONE, and CYCLOMETHICONE.Was this answer helpful to you
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Best Uses
- 1Daily use
Describe Yourself
- 1Fine, straight hair (1B)
- 1Brown, straight thin hair
- 1Fine hair momma
- 1I have long, fine, & color-treated hair
Hair Type
- 21Straight Hair
- 16Wavy Hair
- 1Very Curly Hair
Most Helpful Positive Review
Brings the luxury hair salon experience to your ho
I waited a while to write this review as I wanted to ensure that my first impressions of this shampoo were accurate. The formula is a thick, creamy light pink with what appears to be iridescent. The bottle is quite small but the product is highly concentrated meaning you only need to use a dollop or...
Most Helpful Critical Review
Terrible
I'm a Pure Volume super fan but not a fan of the new version. I used the original shampoo for nine years before you changed the formula the first time. I didn't like it. Then you brought back the original version Pure Volume for Extra Sensitized and I was so excited and thankful. Then you changed th...
748 results
Usually love this brand
This shampoo seems to make my bair worse when i use a normal amount. The shampoo will work if i use half of the container. Its a 1 for the price/quality
The worst shampoo I have ever used
Hair Type Straight Hair
In my 33+ years of life I have never felt the need to review a shampoo. This shampoo is TERRIBLE. I have fine, thin hair (hence the volume shampoo) and this does not keep my hair clean at all. My hair is greasy and stringy within HOURS. Do not buy.
Absolutely not!
I'm a Purology girl, but this is awful. It turns your hair to straw IN the shower. Not at all nourishing.
Yes
Hair Type Wavy Hair
Gives great volume!!
Love this shampoo
As I'm reading through comments of how people don't like this shampoo I'm in awe. My stylist says my hair is in the best shape its ever been since using Pureology and of course everyone's hair is different. So here are some tips from someone who has used this for more than 2 years. I wash my hair once a week with this shampoo (before I washed it every day) My hair is long, not very thick (but has gotten lots thicker) and I do not color it anymore. (4 years now) I use very little of this shampoo in my hand, rub it together and make a lather then apply to my hair, rinse and repeat. Thats it. It works great, it feels very healthy and strong. I will continue to use.