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Highlights
Summary
Pureology's Pure Volume Shampoo is a lightweight sulfate-free shampoo that enhances volume and restores movement to flat, fine, color-treated hair.
Benefits
- Deeply cleanses to remove build-up
- Adds volume, movement, fullness, and structure
- Extraordinary color protection
- Highly concentrated formula allows for 75+ shampoos in a single bottle
- Contains less than 1% of synthetic fragrances
- This product is 100% vegan
- Recyclable packaging
Key Ingredients
- Wheat Protein: Adds volume to hair
- Eucalyptus Leaf Extract: Supports hair follicles for optimal growth
Formulated Without
- Sulfates SLC & SLES
- Parabens
- Formaldehydes, Formaldehyde-Releasing Agents
- Phthalates
- Mineral Oil
- Retinyl Palmitate
- Oxybenzone
- Coal Tar
- Hydroquinone
- Triclosan & Triclocarban
Item 2565118
Apply a dime-sized amount to wet hair at the scalp. Lather and work down to the ends. Rinse. For extra cleansing, repeat.
For best results follow with Pure Volume Conditioner and Color Fanatic Multi-Tasking Leave-In Spray.
Precautions: In case of contact with eyes, rinse them immediately.
Aqua/Water/Eau, Cocamidopropyl Betaine, Disodium Laureth Sulfosuccinate, Sodium Lauryl Sulfoacetate, Sodium Lauroyl Sarcosinate, Sodium Chloride, Glycol Distearate, Ppg-5-Ceteth-20, Sodium Polystyrene Sulfonate, Decyl Glucoside, Parfum/Fragrance, Citric Acid, Sodium Hydroxide, Sodium Benzoate, Carbomer, PEG-55 Propylene Glycol Oleate, Propylene Glycol, Coco-Betaine, PEG-150 Pentaerythrityl Tetrastearate, Salicylic Acid, PEG-6 Caprylic/Capric Glycerides, Glycerin, Butylene Glycol, Benzoic Acid, Tocopherol, Hydroxypropyltrimonium Hydrolyzed Wheat Protein, Helianthus Annuus Seed Extract/Sunflower Seed Extract, Hydrolyzed Vegetable Protein Pg-Propyl Silanetriol, Limonene, Benzophenone-4, Citronellol, Eucalyptus Globulus Leaf Extract, Phenoxyethanol, CI 17200/Red 33, Potassium Sorbate.
100% Vegan Ingredients = No animal derived ingredients or by-products.
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FAQs
Who should use the Pure Volume Shampoo?
It is ideal for those with fine, flat, color-treated hair looking to gently cleanse while adding lightweight volume and lift.
Is this volumizing shampoo sulfate-free?
Yes, it is a 100% vegan, sulfate-free formula that gently removes buildup without stripping your hair or color.
What does the Pure Volume Shampoo smell like?
It features an uplifting aromatherapy blend of pink grapefruit, wild rose, and cedarwood for a refreshing shower experience.
Will this shampoo dry out my hair?
No, it is formulated with aloe water to provide weightless hydration while cleansing, keeping your hair soft and manageable.
Does this shampoo protect hair color?
Absolutely. It contains our exclusive AntiFade Complex to ensure your salon color stays vibrant and protected.
Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Best For
Describe Yourself
Hair Type
Most Helpful Positive Review
Brings the luxury hair salon experience to your ho
I waited a while to write this review as I wanted to ensure that my first impressions of this shampoo were accurate. The formula is a thick, creamy light pink with what appears to be iridescent. The bottle is quite small but the product is highly concentrated meaning you only need to use a dollop or...
Most Helpful Critical Review
Terrible
I'm a Pure Volume super fan but not a fan of the new version. I used the original shampoo for nine years before you changed the formula the first time. I didn't like it. Then you brought back the original version Pure Volume for Extra Sensitized and I was so excited and thankful. Then you changed th...
771 results
I love it very happy
Hair Type Straight Hair
I am happy withthe product
Best shampoo for my easily weighed down hair
This shampoo and conditioner combo is the secret to the volume and wave in my hair! I have fine, wavy hair but a lot of it, my hair after using this feels hydrated but not too soft, still keeping a little bit of my texture. I also bleach my hair and find this to still be nourishing for my color treated hair. I recco this to all my wavy girls and boys!
Terrible. My hair is so sad I used this
I've never used a shampoo more drying. Completely dried out my hair and my scalp. The Redken volume injection shampoo is a way better option 100%. Thought this would be similar but definitely sticking to Redken.
First time buying
Hair Type Straight Hair
I like the smell, but can't tell any difference in volume or body...
Smells Nice
Hair Type Straight Hair
This Shampoo lathers nicely, you don't need a lot and it smells great, I don't see a difference in my hair, and it's expensive
Questions
Q&A
Showing 5 out of 6 Questions
- Q
Does the volumizing line have alcohol in its products?
- Asked by Ariana
- Official Answer By Pureology - BEHi There! Thank you for asking about our Pureology Pure Volume Shampoo.ZeroSulfate®, 100% Vegan Formula Color protection from patented Antifade Complex®. Alcohol may be present in many categories of hair, cosmetic and hygiene products such as hair styling products, foundations, perfumes and deodorants. It facilitates the penetration of active ingredients and promotes the deposit of ingredients on the skin or hair.Was this answer helpful to you
- Q
How many coupons can I use when having products mail delivered?
- Asked by Josie
- Official Answer By Pureology - BEHi There! Please visit Ultabeauty.com for more information about coupons and current promotions!Was this answer helpful to you
- Q
My hair is baby fine, color treated and THIN. Is this Volume Shampoo where I need to be or with something more growth encouraging?
- Asked by Lady Cee
- Official Answer By Pureology - BEHello there Lady Cee; based on your shared information, Pureology Pure Volume Shampoo would be the best choice. Pureology's Pure Volume Shampoo is a lightweight sulfate-free shampoo that enhances volume and restores movement to flat, fine, color-treated hair. We hope this helps!Was this answer helpful to you
- Q
Is this product good for oily hair?
- Asked by Ellie
- Official Answer By Pureology - BEHello there Ellie, thanks for asking about Pure Volume Shampoo. Those with oily scalps can benefit from this product since it is very lightweight. We hope this information helps!Was this answer helpful to you
- Q
Is this silicone free?
- Asked by Autumn
- Official Answer By Pureology - BEHello, To identify silicones in our products, look at the ingredients list on the packaging. They can be found under names such as DIMETHICONE, CYCLOPENTASILOXANE, DIMETHICONOL, PHENYL TRIMETHICONE, AMODIMETHICONE, and CYCLOMETHICONE.Was this answer helpful to you