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Highlights
Summary
Protect color, cleanse, prevent fade for up to 40 washes,* and strengthen hair so your color stays vibrant, starting in the shower with amika The Protector Color Protect + Strengthen Shampoo.
Benefits
- Gently cleanses and prevents color fade for up to 40 washes.*
- Delivers 11x stronger hair and 91% less breakage.*
- Moisturizes to leave hair shiny, soft, and more manageable.
- Won't strip or shift your color.
- Rinses out quickly without residue.
- *Clinically proven.
Key Ingredients
- Color Longevity Complex: A combination of color-locking polymers, peptides, and color-retention silicones that preserves color vibrancy while preventing dullness and fading.
- High-Refractive Glossing Polymer: Made to mimic natural ceramides found in skin and hair, this modified polymer forms a film to visibly enhance hair gloss + smooth rough cuticles for shinier hair.
- Black Currant Extract: An antioxidant-rich fruit known to protect against oxidative stress that can impact hair color.
- Sea buckthorn extract: amika'a signature superfruit that's loaded with vitamin C, A, fatty acid omega 7 + antioxidants making it the ultimate holy grail for your hair + skin.
Research Results
- Prevents color fade for up to 40 washes.*
- 11x stronger hair + 91% less breakage.*
- 9.2x more manageable + more moisturized hair.*
- Increases shine on color-treated hair.*
- *Clinically proven.
Item 2655998
Massage a quarter-sized amount of The Protector Color Protect + Strengthen Shampoo through wet hair focusing on the roots, then rinse out thoroughly. For best results, follow up with The Protector Color Protect + Strengthen Conditioner and The Protector Color Protect + Strengthen Treatment (sold separately).
Pre-caution: Avoid contact with eyes.
Water/Aqua/Eau, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Hydroxysultaine, Cocamidopropyl Betaine, Cocamide MIPA, Sodium Methyl Cocoyl Taurate, Glycol Stearate,Ribes Nigrum (Black Currant/Cassis) Fruit Extract, Hippophae Rhamnoides (Sea Buckthorn/Agrousier) Fruit/Seed Oil, Hydrolyzed Rice Protein, Panthenol, Amodimethicone, Sodium Polyaspartate, Polyquaternium-113, Polyquaternium-53, Polyquaternium-7, Polyquaternium-92, Glycerin, Butylene Glycol, Caprylyl Glycol, Guar Hydroxypropyltrimonium Chloride, Sodium Carrageenan, Ethylhexylglycerin, Aminomethyl Propanol, Phenoxyethanol, Polysorbate 20, Citric Acid, Sodium Hydroxide, Potassium Sorbate, Sodium Metabisulfite, Sodium Benzoate, Sodium Citrate, Sodium Chloride, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene, Tetramethyl Acetyloctahydronaphthalenes
The list of ingredients is subject to change. Please consult the packaging of the product purchased.
This brand is excluded from most Ulta Beauty coupons.
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Hair Type
Most Helpful Positive Review
Love Amika Products; would buy again and again
I have 1A hair that's fine, straight, and highlighted, so it tends to be on the drier side. Because of that, I'm really picky about hair products; anything too heavy will weigh my hair down and make it look greasy much faster. I was excited to receive this shampoo and conditioner because I'm alread...
Most Helpful Critical Review
Just ok, nothing mind blowing
[I received this product in exchange for my honest review] I really wanted to love this shampoo and conditioner set. The packaging is pretty, streamline, and doesn't take up a lot of space in the shower. The scent is nice and light and doesn't clash with my perfume and lotion. The shampoo is grea...
482 results
Keeps my hair soft and my color fresh
This shampoo cleans my hair really well without leaving it feeling dry or stripped. My hair feels soft, smooth, and manageable after washing, and I love that it helps protect my color. It also gives my hair a healthy shine and makes it feel stronger. I would definitely continue using it.
Everything I Needed in a Shampoo
[I received this product in exchange for my honest review] Strengthens, color protects, and moisturizes! My hair desperately needs moisture shampoo, so this doing all 3 is amazing. I use this specifically after I color my hair and I have noticed color lasts longer without my hair feeling dry
Great color safe
[I received this product in exchange for my honest review] Overall I have liked Amika products and was excited to try a color safe line. That shampoo has a nice lather but I do tend to double wash. It leaves my hair feeling soft and not dry or damaged. I do wish it had a better smell, it doesn't have a bad scent but I didn't really like the smell. Maybe its meant to be fragrance free, I'm not sure but I do wish it had a prettier smell. The price compared to the bottle size is a little steep but it is considered a luxury brand and I do prefer this over my other shampoos. It always leaves my hair soft and shiny.
I would always buy this product
Delighted with this product, since my first wash with dyed hair I don't release any color, it s just what I was looking for because my dye is black and tends to release a lot off color.
Decent Shampoo
[I received this product in exchange for my honest review] I didn't notice much slip with this shampoo! However, after adding double the amount of shampoo I would normally use, it began to lather really well! My hair felt really clean, and color was still vibrant! Did feel somewhat drying when rinsed!