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Highlights
Summary
Protect color, cleanse, prevent fade for up to 40 washes,* and strengthen hair so your color stays vibrant, starting in the shower with amika The Protector Color Protect + Strengthen Shampoo.
Benefits
- Gently cleanses and prevents color fade for up to 40 washes.*
- Delivers 11x stronger hair and 91% less breakage.*
- Moisturizes to leave hair shiny, soft, and more manageable.
- Won't strip or shift your color.
- Rinses out quickly without residue.
- *Clinically proven.
Key Ingredients
- Color Longevity Complex: A combination of color-locking polymers, peptides, and color-retention silicones that preserves color vibrancy while preventing dullness and fading.
- High-Refractive Glossing Polymer: Made to mimic natural ceramides found in skin and hair, this modified polymer forms a film to visibly enhance hair gloss + smooth rough cuticles for shinier hair.
- Black Currant Extract: An antioxidant-rich fruit known to protect against oxidative stress that can impact hair color.
- Sea buckthorn extract: amika'a signature superfruit that's loaded with vitamin C, A, fatty acid omega 7 + antioxidants making it the ultimate holy grail for your hair + skin.
Research Results
- Prevents color fade for up to 40 washes.*
- 11x stronger hair + 91% less breakage.*
- 9.2x more manageable + more moisturized hair.*
- Increases shine on color-treated hair.*
- *Clinically proven.
Item 2655998
Massage a quarter-sized amount of The Protector Color Protect + Strengthen Shampoo through wet hair focusing on the roots, then rinse out thoroughly. For best results, follow up with The Protector Color Protect + Strengthen Conditioner and The Protector Color Protect + Strengthen Treatment (sold separately).
Pre-caution: Avoid contact with eyes.
Water/Aqua/Eau, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Hydroxysultaine, Cocamidopropyl Betaine, Cocamide MIPA, Sodium Methyl Cocoyl Taurate, Glycol Stearate,Ribes Nigrum (Black Currant/Cassis) Fruit Extract, Hippophae Rhamnoides (Sea Buckthorn/Agrousier) Fruit/Seed Oil, Hydrolyzed Rice Protein, Panthenol, Amodimethicone, Sodium Polyaspartate, Polyquaternium-113, Polyquaternium-53, Polyquaternium-7, Polyquaternium-92, Glycerin, Butylene Glycol, Caprylyl Glycol, Guar Hydroxypropyltrimonium Chloride, Sodium Carrageenan, Ethylhexylglycerin, Aminomethyl Propanol, Phenoxyethanol, Polysorbate 20, Citric Acid, Sodium Hydroxide, Potassium Sorbate, Sodium Metabisulfite, Sodium Benzoate, Sodium Citrate, Sodium Chloride, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene, Tetramethyl Acetyloctahydronaphthalenes
The list of ingredients is subject to change. Please consult the packaging of the product purchased.
This brand is excluded from most Ulta Beauty coupons.
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Hair Type
Most Helpful Positive Review
Love Amika Products; would buy again and again
I have 1A hair that's fine, straight, and highlighted, so it tends to be on the drier side. Because of that, I'm really picky about hair products; anything too heavy will weigh my hair down and make it look greasy much faster. I was excited to receive this shampoo and conditioner because I'm alread...
Most Helpful Critical Review
Huge disappointment
I was really exited to use this entire line of shampoo, conditioner, and leave in after getting my hair colored. I use Amika products almost exclusively and particularly love the big hit line. So when I used this, I was expecting more. When I say this made my hair feel awful...I mean, I had to rewas...
610 results
Great for Keeping Color-Treated Hair Soft and Healthy
I'm always looking for hair care products that help protect my color while keeping my hair healthy, soft, and manageable. What I love about amika is that their products focus on hair health without sacrificing quality. The Protector Color Protect + Strengthen Shampoo is designed to help maintain vibrant color while strengthening and nourishing hair. I especially appreciate a shampoo that cleanses without leaving hair feeling stripped or dried out. It's a great option for anyone who colors their hair and wants to maintain that fresh-from-the-salon look while keeping their hair feeling smooth and healthy!
Great scent, good product
[I received this product in exchange for my honest review] Five stars for scent! I am obsessed with how this shampoo smells! I have fine, thin hair. The shampoo did cleanse my hair but did leave a slight residue which didn't let me go as long between washes.

Good
[I received this product in exchange for my honest review] The shampoo was good for treated hair. It was not too strong. That being said I think I would like it a tad bit more clarifying because I felt like I had to use a lot of product.
A Great Addition to My Hair Care Routine
I'm enjoying trying The Protector Color Protect + Strengthen Shampoo. I love finding hair care products that focus on protecting color-treated hair while helping maintain its strength. The product is a great option for anyone looking to add color protection and strengthening care to their hair routine. I'm happy to give it a try and look forward to continuing to use it!
Light and clean
I received this product in exchange for an honest review. I've been using this for about a month and it's been great for my thick, color-treated hair. It cleans really well without leaving my hair feeling stripped or dry, and doesn't weigh it down at all. I've been using it throughout the summer with lots of sun and time in the water, and my color has stayed noticeably fresh. I'm really happy with how my hair looks and feels.
