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Highlights
Summary
Protect color, cleanse, prevent fade for up to 40 washes,* and strengthen hair so your color stays vibrant, starting in the shower with amika The Protector Color Protect + Strengthen Shampoo.
Benefits
- Gently cleanses and prevents color fade for up to 40 washes.*
- Delivers 11x stronger hair and 91% less breakage.*
- Moisturizes to leave hair shiny, soft, and more manageable.
- Won't strip or shift your color.
- Rinses out quickly without residue.
- *Clinically proven.
Key Ingredients
- Color Longevity Complex: A combination of color-locking polymers, peptides, and color-retention silicones that preserves color vibrancy while preventing dullness and fading.
- High-Refractive Glossing Polymer: Made to mimic natural ceramides found in skin and hair, this modified polymer forms a film to visibly enhance hair gloss + smooth rough cuticles for shinier hair.
- Black Currant Extract: An antioxidant-rich fruit known to protect against oxidative stress that can impact hair color.
- Sea buckthorn extract: amika'a signature superfruit that's loaded with vitamin C, A, fatty acid omega 7 + antioxidants making it the ultimate holy grail for your hair + skin.
Research Results
- Prevents color fade for up to 40 washes.*
- 11x stronger hair + 91% less breakage.*
- 9.2x more manageable + more moisturized hair.*
- Increases shine on color-treated hair.*
- *Clinically proven.
Item 2655998
Massage a quarter-sized amount of The Protector Color Protect + Strengthen Shampoo through wet hair focusing on the roots, then rinse out thoroughly. For best results, follow up with The Protector Color Protect + Strengthen Conditioner and The Protector Color Protect + Strengthen Treatment (sold separately).
Pre-caution: Avoid contact with eyes.
Water/Aqua/Eau, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Hydroxysultaine, Cocamidopropyl Betaine, Cocamide MIPA, Sodium Methyl Cocoyl Taurate, Glycol Stearate,Ribes Nigrum (Black Currant/Cassis) Fruit Extract, Hippophae Rhamnoides (Sea Buckthorn/Agrousier) Fruit/Seed Oil, Hydrolyzed Rice Protein, Panthenol, Amodimethicone, Sodium Polyaspartate, Polyquaternium-113, Polyquaternium-53, Polyquaternium-7, Polyquaternium-92, Glycerin, Butylene Glycol, Caprylyl Glycol, Guar Hydroxypropyltrimonium Chloride, Sodium Carrageenan, Ethylhexylglycerin, Aminomethyl Propanol, Phenoxyethanol, Polysorbate 20, Citric Acid, Sodium Hydroxide, Potassium Sorbate, Sodium Metabisulfite, Sodium Benzoate, Sodium Citrate, Sodium Chloride, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene, Tetramethyl Acetyloctahydronaphthalenes
The list of ingredients is subject to change. Please consult the packaging of the product purchased.
This brand is excluded from most Ulta Beauty coupons.
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Hair Type
Most Helpful Positive Review
I would buy this again and again
I received this product in exchange for my honest review I've been using this with the matching conditioner and treatment, and it has quickly become one of my favorite haircare routines. I color my hair black, so protecting my color while keeping my hair healthy is really important to me. This shamp...
Most Helpful Critical Review
Color Shampoo no my fav
[I received this product in exchange for my honest review] This peoduct was not my favorite, i really appreciated that is not that strong to removed my hair color, but it feels my hair so dutty. I notices it gives some volume and removed my frizz (i have wavy hair) i love the scent is so good like c...
165 results
Smells Amazing
Hair Type Wavy Hair
[I received this product in exchange for my honest review] I really love the way this shampoo smells. The smell stays with you for hours if not most of the day. It lathers nicely. It cleans well and leaves the hair feeling soft. Also I noticed after you rinse it out your hair feels like it has less tangles.


[I received this product in exchange for my honest review] I
Hair Type Wavy Hair
I'm obsessed with my Amika haircare line! 😍🩷 I absolutely love it. My hair has never looked or felt better!

Love it
Hair Type Straight Hair
[I received this product in exchange for my honest review]. The scent is night and light and this has worked well for my picky hair. My hair doesn't feel weighted down or extra residue, but soft and shiny.

Great shampoo
Hair Type Very Curly Hair
[I received this product in exchange for my honest review] I like this shampoo it's lightweight. It strengthens your hair. It was packaged in a little bag, but it's pretty nice though. I've used it 2 times already and the color of my hair it remains. 

Love it
Hair Type Straight Hair
[I received this product in exchange for my honest review] This small is great. I generally buy this brand and love their products. Shampoo doesn't irritate scalp and hair feels soft and shiny after the wash. I noticed that my split ends doesn't look that damaged and it seems that this shampoo along with conditioner and mask helping with it. Recommend