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Highlights
Summary
Protect color, cleanse, prevent fade for up to 40 washes,* and strengthen hair so your color stays vibrant, starting in the shower with amika The Protector Color Protect + Strengthen Shampoo.
Benefits
- Gently cleanses and prevents color fade for up to 40 washes.*
- Delivers 11x stronger hair and 91% less breakage.*
- Moisturizes to leave hair shiny, soft, and more manageable.
- Won't strip or shift your color.
- Rinses out quickly without residue.
- *Clinically proven.
Key Ingredients
- Color Longevity Complex: A combination of color-locking polymers, peptides, and color-retention silicones that preserves color vibrancy while preventing dullness and fading.
- High-Refractive Glossing Polymer: Made to mimic natural ceramides found in skin and hair, this modified polymer forms a film to visibly enhance hair gloss + smooth rough cuticles for shinier hair.
- Black Currant Extract: An antioxidant-rich fruit known to protect against oxidative stress that can impact hair color.
- Sea buckthorn extract: amika's signature superfruit that’s loaded with vitamin C, A, fatty acid omega 7 + antioxidants making it the ultimate holy grail for your hair + skin.
Research Results
- Prevents color fade for up to 40 washes.*
- 11x stronger hair + 91% less breakage.*
- 9.2x more manageable + more moisturized hair.*
- Increases shine on color-treated hair.*
- Does not strip or shift hair color.*
- *Clinically proven.
Item 2659614
Massage a quarter-sized amount of The Protector Color Protect + Strengthen Shampoo through wet hair focusing on the roots, then rinse out thoroughly. For best results, follow up with The Protector Color Protect + Strengthen Conditioner and The Protector Color Protect + Strengthen Treatment (sold separately).
Pre-caution: Avoid contact with eyes.
Water/Aqua/Eau, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Hydroxysultaine, Cocamidopropyl Betaine, Cocamide MIPA, Sodium Methyl Cocoyl Taurate, Glycol Stearate,Ribes Nigrum (Black Currant/Cassis) Fruit Extract, Hippophae Rhamnoides (Sea Buckthorn/Agrousier) Fruit/Seed Oil, Hydrolyzed Rice Protein, Panthenol, Amodimethicone, Sodium Polyaspartate, Polyquaternium-113, Polyquaternium-53, Polyquaternium-7, Polyquaternium-92, Glycerin, Butylene Glycol, Caprylyl Glycol, Guar Hydroxypropyltrimonium Chloride, Sodium Carrageenan, Ethylhexylglycerin, Aminomethyl Propanol, Phenoxyethanol, Polysorbate 20, Citric Acid, Sodium Hydroxide, Potassium Sorbate, Sodium Metabisulfite, Sodium Benzoate, Sodium Citrate, Sodium Chloride, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene, Tetramethyl Acetyloctahydronaphthalenes
The list of ingredients is subject to change. Please consult the packaging of the product purchased.
This brand is excluded from most Ulta Beauty coupons.
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Hair Type
Most Helpful Positive Review
Love Amika Products; would buy again and again
I have 1A hair that's fine, straight, and highlighted, so it tends to be on the drier side. Because of that, I'm really picky about hair products; anything too heavy will weigh my hair down and make it look greasy much faster. I was excited to receive this shampoo and conditioner because I'm alread...
Most Helpful Critical Review
Good but not worth the high pricetag
[I received this product in exchange for my honest review] I like this shampoo. It suds up nicely and rinses cleanly. The floral scent is a bit overpowering but it doesnt linger after rinsing. I find my hair was smoother overall and less frizzy after using this shampoo. As a curly girl, that makes ...
273 results
Strengthening
This shampoo is great! It provides my hair with shine and makes it so smooth! My hair feels a lot stronger since starting to use it and I've noticed less split ends. It also smells amazing and washing it out is super easy. Definitely recommend!
The product is great even when you just dyed your hair
I was initially hesitant to try The Protector Color Protect + Strengthen Shampoo because my hair can be really uncooperative and is naturally prone to frizz. However, this shampoo completely blew me away! Even though my hair usually doesn't receive new products very well, it left my hair feeling remarkably smooth, soft, and manageable right from the first wash. Beyond how gentle and color-safe it feels on my strands, the scent is absolutely amazing—it leaves a fresh, really nice smell that lasts all day. It gives my hair the clean strength and softness it needs without triggering extra frizz!
Love it
[I received this product in exchange for my honest review] This shampoo feels good on my scalp. I love how my hair feels strong and full of volume! Can't wait to make this part of my self care routine and use frequently.
Easy to use product, with instant results
The design of the product is very lovely and the formula of the shampoo itself, feels very good. The way it foams the hair instantly and leaves the feeling of freshness, is very comfortable for me. Small amount of the product is enough to have amazing result. Smells amazing as well. In terms of performance, product makes detangling wet hair completely effortless.
Okay moisturizing, no color protecting
[I received this product in exchange for my honest review] I really wanted to love these products but unfortunately they missed the mark. This is supposed to be a color protecting shampoo/conditioner combo but it completely stripped the color from my daughter's hair after one wash. They DO clean well though and seemed for help moisturize my daughters scalp, so at least there's that.
