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Summary
Calprox® formula (which gently whitens and cleans without sensitivity) and the meticulous, 72-hour production process (versus just 3 hours for traditional toothpaste) that ensures the quality in every tube that no other toothpaste can give you.
Benefits
- Whitens teeth 6 shades in 5 days (on average) without sensitivity (and we've got the studies to back it up!)
- Fights plaque 10X better than leading plaque-removing toothpastes (cause plaque is whack)
- 75% less abrasive than the limit set by the ADA
Item 77012801
This brand is excluded from most Ulta Beauty coupons.
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Best For
Describe Yourself
Primary use
Most Helpful Positive Review
SuperSmile Toothpaste
I am on my third tube~! it is not cheap---but it really works!!!!
Most Helpful Critical Review
Decent toothpaste, but....
I have been brushing my teeth twice a day with Supersmile toothpaste for the past 2 weeks. Tastes good... not overpowering but leaves my mouth with a clean feeling. Also just the right amount of texture and foam. I do notice that my teeth feel a bit sensitive now so I may have to mix up my brushing...
80 results
Just like regular toothpaste. Might as well go back to Crest
I waited to review this toothpaste until I finished the whole tube. I have to say my money would have been much better spent on whitening strips, unfortunately. There's nothing wrong with the toothpaste, it just doesn't whiten at all. I'm pretty disappointed.
Best toothpaste
Describe Yourself Brand Buyer
Verified Buyer
Best toothpaste on the market, it is a little pricey but worth it
Best toothpaste ever
Verified Buyer
This is the best toothpaste I ever used, it is expensive but it's worth it
Pearly whites
Describe Yourself Budget Shopper
This cleaning system is so amazing and it is easy step to getting an amazing smile.
Amazing product
Describe Yourself Budget Shopper
This is an amazing product. I noticed a difference in the few days I have used it