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Summary
Calprox® formula (which gently whitens and cleans without sensitivity) and the meticulous, 72-hour production process (versus just 3 hours for traditional toothpaste) that ensures the quality in every tube that no other toothpaste can give you.
Benefits
- Whitens teeth 6 shades in 5 days (on average) without sensitivity (and we've got the studies to back it up!)
- Fights plaque 10X better than leading plaque-removing toothpastes (cause plaque is whack)
- 75% less abrasive than the limit set by the ADA
Item 77012801
This brand is excluded from most Ulta Beauty coupons.
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Best For
Describe Yourself
Primary use
Most Helpful Positive Review
SuperSmile Toothpaste
I am on my third tube~! it is not cheap---but it really works!!!!
Most Helpful Critical Review
Decent toothpaste, but....
I have been brushing my teeth twice a day with Supersmile toothpaste for the past 2 weeks. Tastes good... not overpowering but leaves my mouth with a clean feeling. Also just the right amount of texture and foam. I do notice that my teeth feel a bit sensitive now so I may have to mix up my brushing...
80 results
Conflicting?
So my hygienist wanted to know what toothpaste I use because she said my teeth are so white, told her the name and went to the Ulta website to look up ingredients because she wanted to know the whitening agent, WELL, I noticed the description noted NO PARABENS, than when we read the ingredients list Ulta has for this I noticed multiple parabens???? Rushed home and looked at my tube to find my tube has no parabens and slightly different list than here so that's a little worrisome... aside from that conflicting ingredients listed here my tube says parabens free and works great! MUST USE ON A DRY TOOTHBRUSH and try not to close your mouth when brushing to keep the toothpaste- "pastey" as long as possible so that it can really clean the stains... otherwise your saliva and any water essentially dissolved it.
LOVE
I saw a difference within just a few brushes! Love the way it feels on my teeth, smells great, and super affective!! I will be using this for awhile! Great purchase!
Nice N Bright
Describe Yourself Brand Buyer
Verified Buyer
It's an excellent product. It is worth every penny you pay for it.
Icy mint.
Made my teeth feels really clean, and a great flavor! Is it worth the money? probably not but still a pretty good tooth paste.
Best toothpaste ever
I started using Supersmile 5 years ago. After I ran out I didn't want to spend the money on it. After a year or so with out it, I was missing it. When using it my sensitivity was majorly reduced and it whitened my teeth. It was so gradual I didn't notice the benefits until something that normal hurt my teeth, had no effect. Over time of not using Supersmile my sensitivity returned. I am back to using Supersmile! And I am HAPPY!