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Summary
Pause visible skin aging in minutes** with No7's advanced youth-preserving serum** designed for fast-absorption and instant radiance*. This lightweight, satin‑sheer formula enhances bounce, glow, and hydration* and helps boost skin resilience against visible early signs of aging**.
Benefits
- Youth-Preserving Protection: Boosts defense systems against skin stressors to pause accelerated aging activity in minutes**
- Awakens Luminous Skin: Look instantly brighter and more radiant*
- Texture Softening: Fine lines appear filled and dry skin is visibly smoothed*
- A Healthy-Looking Glow: 91% agreed***
- 100HR Hydration^: Long-lasting moisture
- Supple Skin: Supported collagen and elastin production for bouncy skin that looks plumped*
- Clinically Proven & Fragrance Free
Key Ingredients
- Glaciology - No 7's exclusive skin-protecting and glow-boosting Super Peptide x Broad Spectrum Antioxidant Blend
- Super Peptide Blend - Supports Elastin & Collagen for healthy-looking skin, and protects from skin-degrading enzymes
- Broad Spectrum Antioxidants - Strengthens skin defenses against free radical particles that damage and unbalance the skin
- Niacinamide - Helps support moisture barrier for a smoother, brighter complexion
- Hyaluronic Acid^ - Hydrates for plump-looking skin.
Research Results
- ***UK Consumer study on 113 users
- **UK Consumer testing. Always use SPF. From UV protection & Antioxidant protection against surface oxidative stress.
- *UK Consumer study ^Instrumental study
Item 2663652
Use morning and evening after cleansing, applying evenly over your face and neck. Follow with your Prime Forever moisturizer.
For optimum skin protection, use SPF daily.
Aqua (Water), Butylene Glycol, Pentylene Glycol, Glycerin, Niacinamide, Isoamyl Laurate, Polysorbate 20, Phenoxyethanol, Tocopheryl Acetate, Silica, Ammonium Acryloyldimethyltaurate/Vp Copolymer, Xanthan Gum, Propanediol, Hydrolyzed Rice Protein, Sodium Hyaluronate, Citric Acid, Tetrasodium Glutamate Diacetate, Ascorbyl Glucoside, Decyl Glucoside, T-Butyl Alcohol, Myrtus Communis Leaf Extract, Potassium Hydroxide, Camellia Japonica Flower Extract, Sodium Benzoate, Dimethylmethoxy Chromanol, Palmitoyl Tetrapeptide-94, Palmitoyl Tetrapeptide-95.
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Best For
Describe Yourself
Most Helpful Positive Review
Lightweight yet deeply hydrating
I received this product for free as part of a sampling program in exchange for my honest review. I really enjoyed using the No7 Prime Forever Serum. The biggest thing I noticed was how hydrated and soft it made my skin feel. It has a lightweight texture that absorbs nicely and doesn't leave my skin...
Most Helpful Critical Review
Ok at Best
I like the idea of this product, but it didn't meet my expectations. My skin is starting to show signs of aging, and I hoped for good moisture and radiance. It is very thin, which means it doesn't feel heavy on my skin, but it wasn't giving enough moisture to penetrate my dry spots. I used the produ...
71 results
Hydrating and soothing face serum
Verified Reviewer
Submitted as part of a free sample program
Reviewed at

If you want skin that looks genuinely healthy, glass-like, and hydrated from within, get this serum. It simplifies my routine by packing three heavy-hitting ingredients into one effortless step. It's not sticky or heavy on my skin. I especially like how it has soothed my redness and helped with texture. Highly recommend!
Love this
Love how lightweight this serum feels on my skin and leaves my makeup staying on all night long without smudging. Fragrance free so perfect for any skin type
So far so good
Verified Reviewer
Submitted as part of a free sample program
Reviewed at

I have been using this for almost a week now. So far I have not noticed any changes, but I'm happy it hasn't broken me out.
Love this
The No7 Prime Forever Serum has a really nice lightweight texture that absorbs quickly without leaving my skin feeling sticky or heavy. It leaves my skin looking smoother and more hydrated, and makeup seems to sit better on top of it. I also like that it gives my skin a fresh, healthy-looking glow without feeling greasy. Overall, it's an easy product to add to my daily routine.

I love this primer so much!
Verified Reviewer
Submitted as part of a free sample program
Reviewed at

I love this product especially in this Texas heat! The perfect way to start my skincare and makeup, it's so light weight and the perfect barrier.