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Summary
Conscious Beauty at Ulta Beauty™
- Cruelty Free
- Sustainable Packaging Brand
- Give Back
Apply the ultra-thick, rich, creamy formula of It's A 10 Potion Miracle Hair Mask to the most stressed-out tresses, infused with proteins, moisturizers and more. This in-shower mask helps eliminate frizz, fortifies the hair, and smooths the cuticle for a beautiful result that's a '10'.
Benefits
- Deep conditioning treatment
- Intense hydration
- Helps improve elasticity
- Radiant shine
- Nourishes dry, damaged hair
- Safe for chemically treated hair
- Detangles
- Helps reduce frizz
- Helps restore softness
- pH balanced
Features
- Color safe
- Leaping Bunny Certified
Key Ingredients
- Keratin Amino Acids: a concentrated dose of hair’s own natural protector
- Hydrolyzed Collagen: a protective conditioner created from strengthening compounds like those found in skin
- Rose Extract: a great source providing nourishment and moisture to the hair
- Bamboo Extract: one of nature’s antioxidant and anti-irritant properties that help protect against environmental damage
- Indian Gooseberry Extract: known for its intensive nourishing properties
- Coffee Seed Oil: a rich antioxidant with strong anti-aging properties that help defend hair’s naturally healthy state
After shampooing, apply from root to tip. Leave in 3-15 minutes, then thoroughly rinse. For deep treatment, apply with heat.
Water (Aqua), Glycerin, Dimethicone, Isopropyl Palmitate, Cetyl Alcohol, Behentrimonium Chloride, C15-23 Alkane, Methyl Gluceth-20, Fragrance (Parfum), Isopropyl Alcohol, C13-14 Alkane, Phenoxyethanol, Hydroxyethylcellulose, Methylparaben, Disodium EDTA, Propylparaben, Ethylparaben, Caprylic/Capric Triglyceride, Sodium Hydroxide, Hydrolyzed Collagen, Keratin Amino Acids, Rosa Rubiginosa Seed Oil, Bambusa Vulgaris Stem Extract, Phyllanthus Emblica Fruit Extract, Butylene Glycol, Coffea Arabica (Coffee) Seed Oil, Ethylhexylglycerin, Citric Acid, Benzyl Benzoate, Limonene, Hexyl Cinnamal, Linalool.
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Questions
Ask a QuestionQ&A
Showing 3 out of 3 Questions
- Q
Can I use this product daily?
- Asked by Kelly
- Official Answer By It's a 10 Haircare - Brand EngageHi there! We recommend to use our Potion Mask 1 or 2 times a week, when your hair needs extra moisture and deep conditioning.Was this answer helpful to you
- Q
How do you apply it with heat when in the shower?
- Asked by Heat
- Official Answer By It's a 10 Haircare - Brand Engagehi there! If you use our Potion Mask as a deep conditioning treatment, it would be with a heat cap out of the shower.Was this answer helpful to you
- Q
How is this different from the regular hair mask?
- Asked by dzohara
- Official Answer By It's a 10 Haircare - Brand EngageHi there! Our Potion Mask is ultra thick and rich for hair that needs extra moisture. We recommend to use this occasionally, where as our Conditioning Hair Mask can be used more so on a regular basis.Was this answer helpful to you
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Hair Type
- 1Very Curly Hair
7 results
Waste of money
Unfortunately, this product did not help my hair. After using this hair mask, my hair felt weighed down and got super frizzy when it dried.
Love it
Hair Type Very Curly Hair
Helps with dangled brakes I have such curly hair, but when I wash it, it's very Tangled this product helps my tangles break apart and make it easier for me to come through it
Disappointed and feeling ripped off
I tend to get extra frizzy hair when its humid. Reading the good reviews, I had expectations that this product would help with this. The product itself seemd a bit "thin" for a mask, but I applied it as directed and hoped for thr best. After I rinsed and only partially dried my hair, it felt stiff, dry, and looked frizzier than I had ever seen it! I gave it one more try with the same bad reaults, and switched back to my previous hair mask — Raw Sugar Healing Power. For me, the difference between the two products in taming frizzy, dry hair is night and day. I'll be sticking with the Raw Sugar brand. It's less expensive, goes farther, and has a dramatically better result. Now I have to figure out what to do with the rest of the product. I don't even feel good about giving it away.
Works Wonders!
This hair mask works wonders on my bleached hair! I love that my thick, frizzy, wild hair feels amazing even after bleaching it! I use this once a week after my bonding shampoo!
Literally 5 outta 5.
Verified Buyer
I absolutely LOVE this hair mask. I got this hair mask about 4 months ago and it did wonders for my hair, and get this… I don't apply it on my scalp just the rest of my hair because of how oily I am. And my hair is shiny, and healthy looking
