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Highlights
Summary
A purple shampoo that neutralizes brassiness and repairs everyday damage to reveal bright, evenly toned and shiny blondes & greys
Benefits
- Brightens hair color and enhances shine
- Neutralizes unwanted yellow tones & brassiness
- Repairs everyday damage and defends against future breakage
Key Ingredients
- Violet Toning Agents Seal in brightness and balance tone to reduce brassiness and yellow tones.
- Gentle Blend of Coconut Oil-Derived Surfactants Provides easy lather and leaves the scalp and hair feeling hydrated.
- OLAPLEX Signature Scent Revitalize your senses with a bright burst of Grapefruit Zest, the crisp scent of Sugared Mint, Ginger, and a sophisticated, grounding base of Crushed Sage.
Research Results
- 3X brighter hair*
- 90% agree hair was less brassy**
- Repairs everyday damage in 1 wash and strengthens hair at a molecular level
- *Compared to top purple shampoos.
- **Based on an independent consumer perception study of 60 women with bleached/color-treated blonde hair when used as a system with No.5P.
Item 2591872
A little goes a long way with this highly concentrated formula. Apply a generous amount to wet hair. Lather. Allow to process for 2 minutes. Rinse. For best results, follow with No.5P Blonde Enhancer™ Toning Conditioner.
Water (Aqua/Eau), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Glycerin, Sodium Cocoamphoacetate, Sodium Chloride, Acrylates Copolymer, Betaine, Phenoxyethanol, Fragrance (Parfum), Polyquaternium-7, Bis-Aminopropyl Diglycol Dimaleate, Guar Hydroxypropyltrimonium Chloride, Ethylhexylglycerin, Hexyl Cinnamal, Limonene, Citric Acid, Sodium Benzoate, Acid Violet 43 (Cl 60730).
Ingredients are subject to change. For the most current ingredient list, please consult the product packaging of the item you received
This brand is excluded from most Ulta Beauty coupons.
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Hair Type
Most Helpful Positive Review
Blonde must have
As a blonde, I have always been on the lookout for haircare products that not only keep my locks vibrant but also restore their health. Enter Olaplex Purple Shampoo and Conditioner—the dynamic duo that has revolutionized my haircare routine. From the moment I incorporated these products into my regi...
Most Helpful Critical Review
hair loss
i have a thin hair after my postpartum hair loss last year in April 2022 i decide to color my hair and the hairstylist told me to use purple shampoo olaplex is really a good one so i decided to buy the whole set , shampoo ,conditioner, oil and serum. everything was ok even though the hair didnt have...
561 results
Brightens Grey Hair Beautifully
I have natural grey hair. I'm in the process of growing it out and needed a product that would work consistently with the growth. I've used the product for a month and my hair shines. No dullness. No yellow tinge.
It gives blonde hair a bright look.
Hair Type Wavy Hair
Hair feels soft
Happy with results
Hair Type Straight Hair
Using this shampoo resulted in eliminating the brassiness in my grey hair!! Will continue to use this product!
keeps my hair shiny blonde
Hair Type Wavy Hair
keeps my blond away from ugly yellow haha
Not messy and moisturizing.
Hair Type Wavy Hair
Doesn't stain anything.
Questions
Q&A
Showing 4 out of 4 Questions
- Q
Can this product be used for brunettes that get highlights?
- Asked by M
- Official Answer By Olaplex - Brand EngageYes! No.4P can absolutely be used on brunettes with highlights. It helps neutralize unwanted yellow or brassy tones while brightening highlighted or lightened sections without stripping the hair.Was this answer helpful to you
- Q
Whats the difference between your purple brightening and toning shampoo and the purple toning shampoo?
- Asked by Diane
- Official Answer By Olaplex - Brand EngageNº.4P Purple Shampoo is designed to both cleanse and neutralize yellow or brassy tones while helping brighten blonde, gray, or lightened hair. “Purple toning shampoo” generally refers to the same type of product, but Nº.4P also includes OLAPLEX bond-building technology to help strengthen hair while toning.Was this answer helpful to you
- Q
Does this shampoo leave your hair purple?
- Asked by Dot
- Official Answer By Olaplex - Brand EngageNº.4P is formulated to neutralize yellow and brassy tones, not permanently dye hair purple. If left on longer than directed, very light or porous hair may temporarily take on a slight violet tone that washes out.Was this answer helpful to you
- Q
How often should you use this product?
- Asked by CRISTINA
- Official Answer By Olaplex - Brand EngageWe recommend applying to wet hair and lather fully, leaving on for 1–3 minutes before rinsing. For more intense toning, leave on for up to 5 minutes. Use weekly or as needed, depending on your hair’s condition and your desired brightnessWas this answer helpful to you