Rated 4.39 out of 5 stars
Most Helpful Positive Review Game changer!!
I've had blonde hair for over 5 years now and when I'm telling you I have tried every purple shampoo out there I have. I hate having brassy dull hair and I haven't found a purple shampoo that gives me the same feeling of when I walk out of a salon and after trying this toning shampoo I refuse to use anything else. I made a hair appointment to go to a more natural light brown because I was sick of the amount of money I was spending to not be happy with the color of my hair and after using this I'm staying blonde. This product is truly amazing and I can't wait to see the results I have after using it consistently. My sister thought I got my hair done at the salon and when I told her it was the new olaplex toning shampoo she couldn't believe it she thought I was joking. Just go buy it you won't regret it!! My hair is so bright and the perfect color blonde, from the top to bottom it toned evenly and the same color without drying my hair out, it works wonders! I used for 5 minutes on wet hair however my hair was in desperate need of it but after this first use and how well it worked I will start using for less time.
Most Helpful Critical Review Very disappointed overall - but this does take the brass out
I heard SO much hype about this company and was excited to try it out as my hair was damaged by chemical processing at a salon. However, I'm Very disappointed overall‚ I bought the full recommended products for my hair and some extras as my hair is really long‚ based on their quiz‚however my hair is so now MORE dry and frizzy from it‚ Worse than it was before! The only product I felt was nice to use was this shampoo because it felt very moisturizing and didn't feel like it stripped my hair‚until I added the conditioner‚then after rinsing it my hair felt so dry and crunchy! I also am not impressed with the smell of the products. I like my hair to smell really good and last‚ but this doesn't do it for me. Each product smells different and you can barely smell them.. and I don't like mint smell in my hair products unless it's a clarifying product. The other thing about this company I was not impressed with was their lack of customer service! If you buy from the company directly and need to return your products for a full refund, you have to mail it all the way to California and you have to pay for shipping and also don't get your initial shipping cost returned! And then you have to WAIT till they get it in the mail before they refund you anything‚ There needs to be a better system where you can initiate a return and get a shipping label. To return it, like all other companies do now in this age‚very backwards. Won't purchase this again and especially not from them!
Reviewed by 441 customers Excited about trying
FloMo from Texas
I'm an Olaplex fan and was excited to see a purple shampoo for my natural silver locks. I previously used a product approximately every 3rd to 4th wash and was left on for only 5 minutes prior to rinsing. I have to admit I was concerned after massaging No. 4p in and rinsing my hands. They were fairly purple. I opted to rinse from my hair after about 90 seconds the first time. Definitely more potent than the previous product; the color was stunning and not purple. I followed up with No. 5 conditioner, No. 6 Bond Smoother and No. 7 Bonding Oil. Hair looked and felt amazing!
Flakey scalp after 1 use
Mack from Louisiana
I have long healthy blonde hair. Ive been using fanola no yellow shampoo and mask for a year now. I bought this because i love olaplex products. This made my hair such a pretty bright ashy color and I received multiple compliments after using it. The pretty color wasnt worth it because my scalp started flaking so badly. It also made my hairline and shoulders break out with aggravating painful little whiteheads. My scalp and hair was so dried out to the point where my hair didnt look or feel healthy anymore.
Dried My Hair Out!!
kmlow from Central Oregon
I returned this after one use because it dried my hair out so much. My healthy looking hair looked like straw after using it for 3 minutes. Might just be my hair but I can not recommend it based on that.
D from Kent
This purple shampoo has been the best I've tried. Get it you won't be disappointed I'm seriously obsessed!!
Perfect Purple Shampoo
Flighty gal from Jersey
If this is your first purple shampoo you might be intimidated about how potent it is - this is my second purple shampoo and my first one had me a little scarred because it went extremely wrong. After doing a bit of research I found that mixing a little bit of the purple shampoo with my regular one helps with potency or if it's your first time ever or in a while. A little bit does go a long way and you can use this every other wash or every three washes whatever floats your boat!
Better than any other blonde shampoo
JB from San Diego
I've been a Fanola No Yellow / No Orange fan for years, the pigment in those shampoos is incredible. Until I got the Olaplex 4P and it changed the game! It's a beautiful tone, highly pigmented, and does not dry out your hair like Fanola or others.
Not worth price
Mm from Ca
Didn't see what the hype was about
the ONLY purple shampoo you should buy
Andy from Manteca
I don't typically leave reviews but I feel it would be a disservice to women everywhere if I didn't. I've tried many purple shampoos and they never seem to make any difference. This is the only one that tones my blonde. It's more expensive than a shampoo I would typically buy but I use it maybe every 3 washes which really makes it last. I think if you are freshly bleached with damaged hair it could turn it purple but I've had my highlights for awhile now (hence the need for toning) and they aren't purple at all. It has a nice citrus scent. Does turn hands light purple but I wash my hands in the shower and it's gone immediately. If you are on the fence just buy it. It will really save you many trips to the salon.
Well, I'm purple now and more yellow now.
Ally D from Long Beach
Tried this cause my hair was damaged an brassy. Wanted a more even color and now my roots are MORE yellow and my ends are gray/purple. 3 stars cause my hair is super soft -2 cause I'm going to get fired for having purple hair, and my hands are stained. I'm gonna fix it this weekend but I am very upset that i spent this money for the result…
becca from antelope valley
Only purple shampoo that gave me insane results !
Best purple shampoo ever!
Sabrina from New York
I have tried so many purple shampoos. Purple takes to my hair very fast but most shampoos leave my hair feeling very dry and brittle. This purple shampoo by olaplex is a game changer! I cover my entire head and leave it on for no more than 2 minutes. Not only does my hair look like it's freshly toned from a salon, but it feels so moisturized too, and it's lightweight too!! I recommend to everyone! I wash my hair no more than 3 times a week (sometimes only 2) and it is safe for each wash. Love this product
Kat from Reading, PA
You barely need any and you dont need it for every wash. I use it every other time I wash my hair! Only leave it on for like a minute or two max and it takes away all the brassiness! Its a small bottle but it lasts so long! LOVE IT
Worth the money!!!
DZ from Indio
Best purple shampoo great addition to the olaplex line. Doesn't leave my hair dry like others. I do follow up with No.8 or No.5 depending.
Mel from Washington
I have used a couple brands of purple shampoo and this one is the best!! Takes out a lot of the brass in my hair. I do find purple shampoos to be pretty drying. However, this is does not do that to my hair. I always follow up with a hair mask after I do purple shampoo to eliminate dryness anyways.
User207 from Maine
I was a bit unsure at first, as when I first used it it wasn't sudsy like other shampoos when you lather it in your hair. The end results were amazing though- my hair looked great and smelled amazing too. I definitely recommend, it's my favorite blonde shampoo now!
Kor from Orlando, FL
Listen, i haven't gotten my hair done since September (is January now) and my hair is still just as bright and beautiful as it was the day I left the salon…and it's because of this! I naturally have really dark hair and my hair tends to get brassy really fast but with this it really extends the lifespan of my blonde!
Best purple shampoo
Eve from Nevada
I've tried a couple of different purple shampoos and they're okay. But this one, it's absolutely amazing! A little definitely goes a long way! It has visible results instantly! It leaves my hair feeling super soft and overall amazing! This is definitely my go to purple shampoo now ! Especially if you want that platinum look.
Best purple shampoo I've owned
EG12 from Maryland
I have tried so many different purple shampoos and even leaving them on for sometimes over an hour they don't tone my hair but yet it felt like my hair became more damaged. I use this and leave in on for no more than 2 minutes and it's like I just left the salon with a refreshed color! Follow it up with the No5 conditioner and it's silky smooth. Occasionally use the Olaplex 4-in-1 moisture mask and your hair will thank you!!
Best purple shampoo
Jo from Florida
Hands down the best purple shampoo on the market it doesn't dry out your hair and it is super toning and brightening!
It's the best toner, I love it.
Norma from Albuquerque
It's the best toner, I love it.
Best Toning Shampoo
Han from Michigan
This is one of the best purple shampoos ever! Do not leave on for longer than 10 minutes because this will temporarily make your hair purple.
THE BEST PURPLE SHAMPOO
olaplex from ?
THE BEST PURPLE SHAMPOO!! It doesn't dry your hair out like most do! very moisturizing!
The best purple shampoo
Veronica from Texas
Not harsh on your hair and safe for daily use. By far the best purple shampoo!
Great for blondes who love ash!!
Coco from Salt Lake City
Obsessed with this! It's really strong but keeps my hair bright!! Love it!
I'm in love
Tabatha from Indiana
I'm so excited Ulta has olaplex now!! This is a wonderful way to start 2022! I love olaplex it literally is saving my hair. Every product so far is magical