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Summary
Conscious Beauty at Ulta Beauty™
- Vegan
- Cruelty Free
- Sustainable Packaging Brand
- Give Back
It's a 10 Miracle Shampoo Plus Keratin delivers the intense conditioning and protection of keratin protein in a simple daily shampoo. This shampoo protects color, shields against environmental damage, and leaves hair bouncier and softer with every use.
Benefits
- Keratin Protein infused
- Helps restore moisture
- Increases shine
- Nourishes dry hair
- Decreases frizz
- Preserves hair Color
- Improves elasticity
- Provides UV protection
- Locks out humidity
- Helps prevent breakage
Features
- Color-safe
- UV protectant
- Paraben-free
- Gluten-free
- Leaping Bunny Certified
Key Ingredients
- Keratin Amino Acids and Hydrolyzed Keratin: restores lost moisture to dry, brittle, color treated or otherwise damaged hair by infusing it with the same natural proteins that make up hair in the first place
- Panthenol: a highly effective moisturizer, fortifier and anti-oxidant
Apply to wet hair with massaging motion. Rinse thoroughly.
Water (Aqua, Eau)Sodium Lauroyl Methyl Isethionatesodium Cocoyl Isethionatesodium Lauryl Sulfoacetatedecyl Glucosidedisodium Laureth Sulfosuccinatecocamide Mipapanthenolhydrolyzed Keratincinnamidopropyltrimonium Chlorideguar Hydroxypropyltrimonium Chlorideacrylates Copolymerglycol Stearatesodium Lauroyl Sarcosinatedihydroxypropyl Peg-5 Linoleammonium Chlorideglycereth-26polyquaternium-7amodimethiconelauryl Alcoholc11-15 Pareth-7divinyldimethicone/Dimethicone Copolymerlaureth-9glycerintrideceth-12c12-13 Pareth-23c12-13 Pareth-3keratin Amino Acidssodium Hydroxidecitric Aciddisodium Edtamethylchloroisothiazolinonemethylisothiazolinonefragrance (Parfum)Yellow 5 (Ci 19140)Red 4 (Ci 14700)Hexyl Cinnamallinalool
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Questions
Ask a QuestionQ&A
Showing 1 out of 1 Questions
- Q
Does the shampoo contain sulfates?
- Asked by Jlr67
- Official Answer By It's a 10 Haircare - Brand Engageno sulfates are added to our Keratin shampooWas this answer helpful to you
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
My Beauty Routine Takes
- 830 Minutes
- 210 Minutes
- 11+ Hour
Best Uses
- 82Daily Use
- 37Fine Hair
- 31Curly Hair
- 29Thick Hair
- 13Oily Hair
Describe Yourself
- 67Beauty Conscious
- 31Survivalist / Minimalist
- 30Product Junkie
- 5Brand Buyer
- 4Budget Shopper
Hair Type
- 81Wavy Hair
- 54Straight Hair
- 15Very Curly Hair
Most Helpful Positive Review
Pricey, but well worth the money!
I love this shampoo! I purchased this product because I wanted to keep my hair healthy and devoid of split ends after getting it cut short. This shampoo has certainly delivered! My hair feels SO soft, and it's shinier than ever before. It smells great. I have not had any problems with lather. I actu...
Most Helpful Critical Review
Wanted to love it!
I honestly wanted to Love this shampoo reading all the great reviews and i love it's a 10 products, the leave in treatments and their deep conditioner are staples in my hair routine!!! Thought the shampoo was going to be just as amazing but for me and my hair it was the total opposite. It left my en...
268 results
Best shampoo for frizz contril
I love this shampoo. It helps calm my frizz and leaves my hair manageable. Bonus, it's a woman owned business.
My favorite!
This shampoo is my favorite, i try other brands but i always come back to this one. I have purple hair and this keeps my hair healthy and hydrated and damage free. I do with it had a softer more subtle scent it smells like a salon i don't really like that but but the benefits it gives my hair, is well worth the scent as its not a horrible scent just not my favorite
my scalp is recovering
after one use my scalped was in burning pain. not only did the burning start immediately on use but painful bumps appeared all over my scalp. I had to find ways to wash my scalp the following day with a gentle shampoo and lots of water. These symptoms continued for 3 days but a slight burning sensation is still on my scalp after a 5 days of the first use. I wanted to splurge on getting this product and ended up regretting it. I also searched online and it appears their was a lawsuit regarding this product due to the exact problem that it caused in my scalp. crazy!
I only use this brand
Verified Buyer
My hair feels clean without feeling heavy
burned my scalped and painful bumps
first time use and it burned my scalp and caused painful bumps all my scalp🥲