Use the following zoom and pan buttons to control the image that follows them
Tab through the images or use the previous or next buttons to navigate each product image
or
Highlights
Summary
OUAI's Medium Hair Shampoo is for medium hair, this color-safe, hydrating shampoo strengthens & adds shine while cleansing, eliminating frizz & leaving hair smelling amazing.
Benefits
- Strengthens and adds shine
- Hydrates and eliminates frizz
- Repairs and nourishes
Key Ingredients
- Kumquat Fruit Extract: Full of vitamins A, B & C to add shine
- Babassu Oil: Provides hydration to hair and scalp
- Coconut Oil: Strengthens, helps seal split ends and reduces breakage
Scent Type
- Mercer Street: An outspoken fragrance that a-OUAI-kens the senses.
- Key Notes: Italian Lemon, Orange, Peony, Iris, Lily, Musk, Orris, Magnolia, Jasmine, Rose Damask
- Mercer Street scent can be found in OUAI Fine, Medium, and Thick Shampoos & Conditioners.
Item 2563214
Thoroughly wet hair from roots to ends with lukewarm water. Lather a quarter size amount of shampoo in hands and then work into roots and where hair touches the scalp. Rinse shampoo. Squeeze out excess moisture before applying conditioner.
Precautions: Avoid contact with eyes. If contact occurs, rinse well with water.
Aqua (Water, Eau), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Cocamide Mipa, Glycol Distearate, Parfum (Fragrance), Amodimethicone, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Glycerin, Citrus Japonica Fruit Extract, Panthenol, Hydrolyzed Keratin, Polyquaternium-7, Orbignya Oleifera Seed Oil, Cocos Nucifera (Coconut) Oil, Peg-150 Distearate, Sodium Lauroyl Glycinate, Cetrimonium Chloride (Anti-Static Agent/Agent Antistatique), C11-15 Pareth-7, Laureth-9, Trideceth-12, Cocoglucosides Hydroxypropyltrimonium Chloride, Acrylates Copolymer, Tocopherol, Peg-200 Hydrogenated Glyceryl Palmate, Peg-7 Glyceryl Cocoate, Disodium Edta, Citric Acid, Sodium Chloride, Sodium Hydroxide, Tetrasodium EDTA, Phenoxyethanol, Sodium Benzoate, Potassium Sorbate, Benzyl Alcohol, Benzyl Salicylate, Limonene, Hexyl Cinnamal, CI 15985 (Yellow 6).
This brand is excluded from most Ulta Beauty coupons.
We think you'll like
12 items
Use previous and next buttons to navigate the slides of the We think you'll like Product Carousel
Burberry
Burberry Goddess Eau de Parfum
Dolce&Gabbana
Light Blue Eau de Toilette
Charlotte Tilbury
Airbrush Flawless Hydrating & Waterproof Setting Spray
Dolce&Gabbana
My Devotion Eau de Parfum Intense
Sponsored products
12 items
Use previous and next buttons to navigate the slides of the Sponsored products Product Carousel
OLAPLEX
No.4 Bond Maintenance Strengthening, Hydrating Hair Repair Shampoo
NUTRAFOL
Root Purifier Scalp Microbiome Shampoo for Thinning Hair
LolaVie
Peptide Plumping Volume Shampoo
Pureology
Hydrate Conditioner for Dry Hair
Questions
Q&A
Showing 3 out of 3 Questions
- Q
Is this safe to use on color treated hair ?
- Asked by Lisa
- Official Answer By OUAI - Brand EngageYes! All of our products, including our Shampoos and Conditioners, are safe for color-treated hair, chemically-processed hair, keratin and Brazilian blowout-treated hair, extensions, wigs, and synthetic hair. We never use phthalates, sulfates, or parabens in our products. As always, it's best to consult with your stylist before starting any new products.Was this answer helpful to you
- Q
Is this shampoo sulfate free?
- Asked by Bert
- Official Answer By OUAI - Brand EngageYes! We never use sulfates, phthalates, or parabens in our products.Was this answer helpful to you
- Q
Can this shampoo be used daily?
- Asked by Katie
- Official Answer By OUAI - Brand EngageYes! It's important to do what feels best for your hair - everyone's routine is different! We recommend using Medium Shampoo whenever you feel like you need to cleanse, revive shine, or eliminate frizz.Was this answer helpful to you
Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Best Uses
Describe Yourself
Hair Type
Most Helpful Positive Review
Worked on my dry curly hair
I had been a devout user of DevaCurl for years, which worked, but somewhere along the way, I started losing hair, volume, and curls. My hair dried to the point of eternal frizz (even with good hair products). I heard horror stories of friends doing the big chop as a result. Anyway, I was presented w...
Most Helpful Critical Review
Not CG friendly
As someone with curly hair who tries to follow the curly girl method, I'm constantly looking for great shampoos with no striping agents and silicones. Once I saw the ingredient list, I was disappointed. But when I saw their were only three options for hair thickness (fine,medium,and thick), I knew m...
421 results
Amazing!!
Hair Type Straight Hair
I trust Ouai with my hair and this shampoo and conditioner for medium hair is everything. It leaves my hair so soft, smooth, and manageable after every wash. The scent is incredible and my hair looks healthier than ever. This duo is a non negotiable in my routine! gifted by ouai
My favorite hair care
Hair Type Straight Hair
This is my favorite hair care brand. I am delighted with this shampoo, I am using it for the first time but it is true love. It's very nice that I have enough of this bottle for a long time. complimentary from ouai
Good shampoo
A little bit goes a long way with this shampoo and it lathers well. It also has a nice scent to it. I do find this shampoo to be slightly drying, which I don't necessarily mind since I have a really oily scalp. I used to have to wash my hair every other day because of my scalp, but with this one, I'm able to get away with washing it every two days. gifted by ouai
Great quality!
Hair Type Wavy Hair
complimentary from ouai but all opinions my own! I seriously love how good this shampoo smells, it doesn't feel heavy or weigh down on my hair at all. I think it's perfect for everyday use since it doesn't build up any residue in my scalp or leave my hair feeling stiff. It leaves my hair feeling soft and so easy to manage!
My favorite shampoo!
Hair Type Wavy Hair
This is my holy grail shampoo! The formula is so gentle at cleaning my scalp and my hair has felt and looked softer, longer, and shinier since using this. I only need to use a quarter sized amount to get a nice lather that covers my whole head. So glad this was offered by Ouai!